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Advisor(s)
Abstract(s)
Technology is increasingly a transversal layer to all activities and, in this sense, exploring the potential of technology as a driver to support the competitiveness of organizations and nations has become a necessity for survival. Tourism is a fundamental asset in many modern economies and certainly fundamental from a civilizational and generational point of view, insofar as associated with a wide range of tourist destinations is its heritage. As such, the promotion and interpretation of destinations and their heritage are very important and, in these areas, technologies have played a fundamental and revolutionary role. In this scenario, Virtual Reality, among other technologies, demonstrates a vast potential in promoting tourist destinations and in creating immersive experiences that allow for a better interpretation of destinations and their heritage, as well as greater attractiveness for younger generations. This article, after a review of technological concepts and a discussion of their role in the context of tourism and heritage, proposes a conceptual model capable of contributing to a more agile and massified creation of Virtual Reality experiences. Finally, an experimental prototype created for an olive and olive-oil museum is presented, with the aim of facilitating the interpretation, by visitors, of its permanent exhibition objects and improving the visiting experience.
Description
Keywords
Virtual reality Conceptual model Tourism Heritage Prototype
Citation
Cunha, Carlos R.; Mendonça, Vitor; Gomes, João Pedro; Morais, Elisabete Paulo; Moreira, André (2022). Leveraging the promotion of tourist destinations and the interpretation of their heritage using virtual reality. Journal of Innovation & Business Best Practice. ISSN 2166-0743. p. 1-11
Publisher
IBIMA Publishing