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Leveraging the promotion of tourist destinations and the interpretation of their heritage using virtual reality

2022Journal article Open access
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dc.contributor.authorCunha, Carlos R.
dc.contributor.authorMendonça, Vítor
dc.contributor.authorGomes, João Pedro
dc.contributor.authorMorais, Elisabete Paulo
dc.contributor.authorMoreira, André Silva
dc.date.accessioned2022-02-08T01:36:29Z
dc.date.available2022-02-08T01:36:29Z
dc.date.issued2022
dc.description.abstractTechnology is increasingly a transversal layer to all activities and, in this sense, exploring the potential of technology as a driver to support the competitiveness of organizations and nations has become a necessity for survival. Tourism is a fundamental asset in many modern economies and certainly fundamental from a civilizational and generational point of view, insofar as associated with a wide range of tourist destinations is its heritage. As such, the promotion and interpretation of destinations and their heritage are very important and, in these areas, technologies have played a fundamental and revolutionary role. In this scenario, Virtual Reality, among other technologies, demonstrates a vast potential in promoting tourist destinations and in creating immersive experiences that allow for a better interpretation of destinations and their heritage, as well as greater attractiveness for younger generations. This article, after a review of technological concepts and a discussion of their role in the context of tourism and heritage, proposes a conceptual model capable of contributing to a more agile and massified creation of Virtual Reality experiences. Finally, an experimental prototype created for an olive and olive-oil museum is presented, with the aim of facilitating the interpretation, by visitors, of its permanent exhibition objects and improving the visiting experience.pt_PT
dc.description.sponsorshipUNIAG, R&D unit funded by the FCT – Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education. UIDB/04752/2020
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCunha, Carlos R.; Mendonça, Vitor; Gomes, João Pedro; Morais, Elisabete Paulo; Moreira, André (2022). Leveraging the promotion of tourist destinations and the interpretation of their heritage using virtual reality. Journal of Innovation & Business Best Practice. ISSN 2166-0743. p. 1-11pt_PT
dc.identifier.doi10.5171/2022.629340pt_PT
dc.identifier.issn2166-0743
dc.identifier.urihttp://hdl.handle.net/10198/25043
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIBIMA Publishingpt_PT
dc.relationApplied Management Research Unit
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectVirtual realitypt_PT
dc.subjectConceptual modelpt_PT
dc.subjectTourismpt_PT
dc.subjectHeritagept_PT
dc.subjectPrototypept_PT
dc.titleLeveraging the promotion of tourist destinations and the interpretation of their heritage using virtual realitypt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleApplied Management Research Unit
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04752%2F2020/PT
oaire.citation.endPage11pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleJournal of Innovation & Business Best Practicept_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameCunha
person.familyNameMendonça
person.familyNameGomes
person.familyNameMorais
person.familyNameMoreira
person.givenNameCarlos R.
person.givenNameVítor
person.givenNameJoão Pedro
person.givenNameElisabete Paulo
person.givenNameAndré Silva
person.identifierR-001-NSC
person.identifier.ciencia-id2316-5664-FF6F
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person.identifier.ciencia-id9F19-60C9-1A54
person.identifier.orcid0000-0003-3085-1562
person.identifier.orcid0000-0001-7020-8235
person.identifier.orcid0000-0001-9308-0027
person.identifier.orcid0000-0002-1923-2341
person.identifier.orcid0000-0002-6253-6615
person.identifier.ridH-2678-2014
person.identifier.ridW-1757-2017
person.identifier.scopus-author-id57202512811
person.identifier.scopus-author-id36550587200
person.identifier.scopus-author-id27568052000
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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