Loading...
102 results
Search Results
Now showing 1 - 10 of 102
- Digital marketing in wine tourism – Trás-os-Montes and Dão case studyPublication . Fontes, Filipa; Esteves, Elsa Tavares; Morais, Elisabete PauloHaving quality wine is important for a wine company; however, it is necessary to have a communication strategy and be aware that digital marketing activities are constantly evolving and that companies need to adapt to stay close to their audience. The wine sector increasingly sees digital marketing as a valuable and convenient tool for promoting companies and as a facilitator to reach consumers. The Regional Wine Commissions (RWCs) are entities whose mission is to promote and publicise the wine products of their region. The aim of this paper is to analyse the performance of two RWCs, both located in Portugal – the Trás-os-Montes region and the Dão region – on a digital level (Facebook, Instagram and website) and their use of search engine optimisation (SEO) techniques. The intention is also to identify how they promote regional producers and the wine tourism offer on their websites.
- Exploring the Influence of Social Media on Tourist Decision-Making: Insights from Cape VerdePublication . Martins, Wilson Semedo; Martins, Márcio Ribeiro; Morais, Elisabete PauloThis study explores the influence of social media on tourists’ decision-making processes, focusing on Cape Verde as an emerging tourist destination. The aim is to understand how social media platforms shape tourists’ perceptions and choices and how demographic factors like age and education affect the selection of information sources. A survey was conducted with 259 individuals intending to visit Cape Verde, employing a non-probability convenience sampling method. Data were analysed using chi-square tests to examine associations between age groups, education levels, and the use of social media and information sources. The results reveal significant associations between age and social media platform preference, with older tourists (44–79 years) favouring Facebook and younger tourists (18–29 years) preferring Instagram and TikTok. Additionally, education level influences the choice of information sources; higher-educated individuals are more likely to use social media and conduct independent research, while those with lower education levels tend to rely more on travel agencies and tourism fairs. These findings highlight the importance of tailored marketing strategies that account for demographic differences, offering practical insights for destination marketing organizations (DMOs) to better engage with diverse tourist segments.
- Using mobile devices and apps to assist the elder population in rural areas and generate business opportunitiesPublication . Cunha, Carlos R.; Mendonça, Vítor; Morais, Elisabete Paulo; Fernandes, Joana; Letra, IsaíasProviding gerontological cares represents an increased challenge when applied to rural scenarios. This paper discusses the role of technology in gerontology and specifically how technology-based solutions can be developed to assist the elderly population in rural areas. We also characterize the Northeast Portuguese region exposing its rural characteristics and presented some demographic numbers. Finally, a conceptual model and a prototype supported by mobile devices are presented to assist and monitor the elderly and enhance business opportunities. The developed prototype allows not only to assist the elderly in a set of typical elderly population routines - such as those related to health - but also to improve the interaction between the elderly and their relatives and / or caregivers. This work is part of a more extensive effort that has been made in the search for effective solutions to assist the elderly population in rural areas, typically distant from the main health and / or support services; contributing to relieve these deficits.
- A presença digital nas redes sociais dos estabelecimentos hoteleiros da cidade de BragaPublication . Rodrigues, Bruno; Morais, Elisabete PauloNa atualidade a presença digital nas redes sociais é fundamental para os estabelecimentos hoteleiros, pois ajuda a construir e manter a reputação online da marca, num mundo cada vez mais global. As redes sociais são uma ferramenta poderosa para criar um relacionamento mais próximo com os clientes e potenciais clientes, permitindo que os hotéis comuniquem diretamente com eles, respondam a perguntas, recebam feedback e ofereçam suporte ao cliente em tempo real. As redes sociais são um canal de marketing altamente eficaz para os hotéis, pois permitem que estes promovam os seus serviços, apresentem os seus diferenciais e atrativos, mostrem as comodidades e instalações. Além disso, as redes sociais também permitem que os hotéis promovam ofertas especiais, pacotes de férias e eventos. Este artigo pretende fazer uma análise à presença digital nas redes sociais dos hotéis da cidade de Braga. Foi efetuada uma pesquisa através do Registo Nacional de Turismo dos empreendimentos turísticos do concelho de Braga na tipologia Hotéis, que resultou num total de 28 Hotéis para o presente estudo. Foi efetuado um estudo exploratório através de uma abordagem qualitativa onde se analisaram os websites e as redes sociais em que os hotéis estavam presentes. Da análise efetuada aos hotéis da cidade de Braga, verificou-se que dos vinte e oito hotéis, somente quatro não têm qualquer presença nas redes sociais. Destes quatro, dois deles nem website possuem, ou seja, não têm qualquer presença digital.
- Estratégias de comunicação web dos museus portugueses : museus nacionais versus fundaçõesPublication . Nobre, João Carlos Cunha; Morais, Elisabete PauloA visualização dos websites de museus é um fator de decisão para visitar estas atrações. O website é o retrato da estratégia de comunicação digital dos museus, podendo usar com maior ou menor intensidade orientações de conteúdo, orientações interativas ou orientações transacionais. O objetivo desta investigação é comparar as estratégias de comunicação web dos museus nacionais com a estratégia dos museus geridos por fundações. Foram analisados os sites de treze museus nacionais e doze fundações. Foi criado um modelo de avaliação do conteúdo dos websites com base na literatura de referência com 56 elementos de avaliação e observado os websites na última semana de maio de 2020. A análise discriminante e biplot canónico permite concluir que as estratégias de comunicação dos museus nacionais e fundações são globalmente semelhantes, decitários na orientação interativa e transacional; mas diferentes no que diz respeito a orientação de conteúdo e a presença de elementos interativos.
- Models for evaluating tourism websitesPublication . Bonjisse, Brito José; Morais, Elisabete PauloThis paper reviews tourism studies that pertain to methodological approaches to website evaluation of tourism websites, in order to make future judgement analysis of tourism websites. Although, it is difficult to make a systematic and complete evaluation on websites, they are quality due to their diversity of functionalities, which make them complex to analyses. Many studies have proposed new website evaluation frameworks and criteria. The research attempted to understand and improve website evaluation based on models related to the tourism websites. Through those models, the research proposed a new model based on the previous models discussed on this paper.The method used in the research was qualitative approach like reading journals, books, papers, interpreing phenomena and virtual research by Internet, and according to the findings this analysis found that websites should look on the ergonomics recommendations.
- A cooperative agent-based security frameworkPublication . Cunha, Carlos R.; Gomes, João Pedro; Morais, Elisabete PauloThe actual economic paradigm is based on a strongly cooperative model that tries to support a more competitive and global organizations response. With cooperation comes an intrinsic need - interconnection and interoperability of information systems among business partners. This represents, in many areas, a huge organizational challenge, being the field of information, and communication security one emerging key issue and a natural enabler for cooperative behavior and to the proper establishment and support of trust among network partners. Security frameworks, that can be able to describe and act on the basis of interoperability, cooperation and proactivity, became essential to support the new needs of modern business models. This paper present a framework that aims to contribute to a sustainable organizational information security-processes support, based on the ability to describe the allowed business process interactions among cooperative partners; furthermore, the framework presents a cooperative security perspective among partners basis on the idea that, if organizations have business cooperation, they should also have active security cooperation and regulation. If organizations, that need to cooperate, do not feel secure when they interconnect their information systems, the all cooperative perspective can fall down. Trust being one basic need for cooperation, impulse the need of a new security approach for cooperative scenarios.
- Evolução do negócio electrónico em Portugal - as grandes empresasPublication . Morais, Elisabete Paulo; Pires, José Adriano; Gonçalves, Ramiro ManuelSendo o Negócio Electrónico uma realidade dos nossos dias, apresentamos um estudo realizado junto das 1000 maiores empresas a laborar em Portugal (segundo o volume de negócios), com o objectivo de identificar qual a evolução do Negócio Electrónico destas desde o ano de 2005 até ao ano de 2007. Foi desenvolvido um questionário no qual foi utilizado um modelo de maturidade do Negócio Electrónico (SOGe – Stages Of Growth for E-Business), modelo este utilizado em estudos similares. Apresentamos também a evolução da maturidade por determinados sectores de actividade. No entanto, esta análise é uma análise meramente descritiva dos dados, uma vez que para uma análise mais conclusiva por sector de actividade provavelmente o estudo deveria ser conduzido doutro modo.
- Constrains associated to e-business evolutionPublication . Morais, Elisabete Paulo; Pires, José Adriano; Gonçalves, ElisabeteTechnological advance of the last decades created an atmosphere in which the organizations are forced to look actively for new options for the cost reduction, in addition to, simultaneously, seeking to compete more effectively in their markets. This context requires focused, swift, more flexible and more competitive organizations which are forced, many times, to implement radical changes in the way they conduct business, employ people and use technology. Despite the recognition and the attention given to electronic business (or e-business) over the last years, this type of business hasn’t yet achieved a desirable maturity stage. This problem, current and stated over the last years, demands research efforts so that a solution can be found to solve it. In this chapter, the authors explore a range of constraints which are suggested by the literature to influence e-business evolution, so that organizations could be better equipped in anticipating any difficulties while in progress through their e-business initiatives.
- A pervasive and mobile computing approach to promote heritage of a cityPublication . Cunha, Carlos R.; Morais, Elisabete Paulo; Alves, António Manuel NunesCultural heritage is an extremely valuable set of materiality, traditions and knowledge from the Past that should be used to better understand the Past itself. However, even nowadays, there are still some difficulties to manage, preserve and disseminate cultural heritage. In this sense, the first step that we should take after preserving the heritage is to develop solutions that enable effective and democratic ways to promote it. This promotion starts with the ability of those who visit this heritage to be able to know and enjoy it. Information and Communication Technologies and specifically Pervasive and Mobile Computing ones represent nowadays a big opportunity to develop innovative solutions capable to inform tourists about heritage and even enable them to experience past realities related to immaterial heritage like ancestral legends and past events even with no longer existing physical patrimony. This paper starts to make a reflection of the evolution, the Information and Communication Technologies role on tourism and present a technological architecture to respond to the challenge of promoting heritage and informing tourists in their travel experiences. After that, the paper presents also a developed prototype created to the Portuguese City of Mirandela which was capable to promote its historical and gastronomic heritage and also support the tours of the tourists through its territory. Finally, some remarks about the future growing and directions for technology applied to tourism are made.