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- Potenciar oportunidades de negócios em rede: modelo conceptual para redes de cooperação inter-organizacionaisPublication . Mendonça, Vítor; Varajão, João; Oliveira, Paula CristinaNeste artigo apresenta-se um modelo conceptual de um novo sistema de informação que potencia a formação de redes de cooperação inter-organizacionais e cujo objectivo é a partilha de informação de oportunidades de negócio entre os membros de uma rede. Faz-se também um breve enquadramento da cooperação inter-organizacional como factor competitivo e do papel que as tecnologias da informação podem assumir no desenvolvimento de redes de cooperação.
- Alavancar a criação e integração de conteúdos de realidade virtual através de uma plataforma colaborativa: o caso do sector do turismoPublication . Mendonça, Vítor; Cunha, Carlos R.; Morais, Elisabete Paulo; Gomes, João PedroA Realidade Virtual apresenta-se como uma ferramenta tecnológica promissora a qual poderá constituir-se como uma oportunidade para que as organizações possam desenvolver novos paradigmas de comunicação que poderão traduzir-se em vantagens competitivas. A aplicação da Realidade Virtual no âmbito do sector do turismo poderá criar novas oportunidades e atingir públicos que de forma tradicional não seriam alcançáveis. Contudo, o desenvolvimento deste tipo de soluções implica elevado esforço e recursos que a generalidade das organizações não dispõe. Neste contexto, consideramos oportuno o desenvolvimento de uma plataforma colaborativa que promova a disponibilização de conteúdos de Realidade Virtual. Para tal propósito, apresentamos um modelo e a proposta de desenvolvimento de um portal web colaborativo que permita, a diversas entidades, agilizar a disponibilização de conteúdos, assim como o desenvolvimento de uma aplicação de Realidade Virtual, de conteúdos dinâmicos, para os utilizadores.
- The role of gamification in material and immaterial cultural heritagePublication . Cunha, Carlos R.; Mendonça, Vítor; Morais, Elisabete Paulo; Carvalho, AidaCultural heritage is a legacy that we herder from our ancestors and that we should deliver to our decedents. In this sense, the first steep that we should take, after preserve this heritage, is to develop solutions that enable effective and democratic ways to share and promote it. Unfortunately, this demand presents several constrains – in what concerns to material heritage, most people will never be able to visit all the major civilizational cultural heritages. Also in the immaterial cultural heritage, to much ancestral knowledge is only owned and memorized buy elder people. This last issue leads to a forgetfulness of many traditions, legends, rituals and a whole set of cultural heritage that has not been previously digitized. For last, its important stand that legacy is related to the ability to give to the next generation something. This demand must start in early stages – since people childhood. This paper review the concept of gamification and is potential to the fruition of cultural material and immaterial heritage exploring the affective relations between young people and games to discuss the potential of gamification for cultural heritage. Finally, this paper presents a conceptual model to frame gamification role in the cultural material and immaterial heritage context. We intend, in future work, explore the proposed model, using prototyping and user-data analysis.
- The role of information and communication technologies in the creation and support of touristic routesPublication . Carvalho, Aida; Cunha, Carlos R.; Mendonça, Vítor; Morais, Elisabete PauloThe tourism sector has become one of the most important engines of economic growth for many countries. With the evolution of Information and Communication Technologies, new opportunities have arisen for a reengineering in the way the various tourism and hospitality industries interact with tourists. Equally, new possibilities open to the entities that vision to promote the patrimony and endogenous products of their regions. Information and Communication Technologies are today one of the most critical areas for the success of tourism and how tourist destinations can be promoted. Tourists, increasingly a digital generation, expect that the access to information and services be done in an innovative, immersive and contextualized way, through the use of technologies that are embedded in their daily lives. This article discusses the touristic routes creation process and the role of Information and Communication Technologies in the creation and support of touristic routes. Also, a technological model is presented in its conceptual perspective, as well the functional modelling of its main components and features.
- The use of virtual reality to boost the promotion of touristic destinations and the interpretation of heritagePublication . Cunha, Carlos R.; Mendonça, Vítor; Gomes, João Pedro; Morais, Elisabete Paulo; Moreira, André SilvaTourism and heritage are fundamental assets in many modern economies and certainly fundamental from a civilizational and generational point of view. Its promotion and interpretation are therefore important, and in these fields, technologies have played a fundamental and revolutionary role. In this scenario, Virtual Reality demonstrates an enormous potential in the promotion of destinations and in the creation of immersive experiences that allow a better interpretation of destinations and heritage, as well, as a greater attractiveness for the younger generations. This article, after reviewing concepts, proposes a conceptual model capable of contributing to a more agile and massified creation of Virtual Reality experiences. Finally, is presented an experimental prototype created for an olive oil museum, with the aim of facilitating the interpretation, by visitors, of its permanent exhibition objects.
- Immersive digital marketing for smart cities focusing tourismPublication . Cunha, Carlos R.; Lopes, Luisa; Mendonça, VítorThe tourism sector has gained increasing importance in the economy of many regions, or even countries, however, the way in which organizations and terri- tories communicate and promote each other, to attract tourists, significantly impacts the success of the sector, and digital marketing strategies have stood out as promising. Thus, in a digital society, in which information and communication technologies are present in the daily life of the general population, especially mobile technologies, it is essential that the tourism sector seeks innovative and differentiating marketing and communication strategies. When considering the technological advances, which have been asserted lately, wireless communication networks with high bandwidth, processing capacity of mobile technologies, Internet of Things, Big Data, Virtual and Augmented Reality, Empowered Smart Cities with different technology; it can be said that the conditions are in place so that new paradigms and marketing strategies can emerge. These technologies allow to communicate with the target audience in a more impactful way and stimulating different senses, that is, immersive. It is in this context that the opportunity and motivation for the development of this research work arises. In this sense, this work highlights the technologies that we consider most relevant, combining them in a conceptual model that is proposed and that we consider enhancing an immersive and innovative digital marketing strategy, for the promotion of touristic destinations.
- Gestão de big data: novos paradigmasPublication . Morais, Elisabete Paulo; Cunha, Carlos R.; Mendonça, VítorA popularidade crescente de aplicações Web de acesso massivo que armazenam e analisam grandes quantidades de dados, sendo o Facebook, o Twitter, a Amazon e a Google alguns exemplos proeminentes de tais aplicações, apresentam novas exigências que desafiam os tradicionais SGBDR. Motivados principalmente por questões de escalabilidade, uma nova geração de bases de dados, apelidadas de NoSQL, tem vindo a ganhar alguma força. Neste artigo serão apresentadas as principais características dessas bases de dados. As bases de dados NoSQL são comparadas com os tradicionais SGBDR e conceitos importantes serão explanados.
- A model for cooperation networks: promoting information sharePublication . Mendonça, Vítor; Varajão, João; Oliveira, Paula A.Cooperation networks are a promising model for companies. There are currently several models for the creation of this kind of networks. This paper presents a conceptual model for the development of cooperation networks, which aims at promoting the information sharing about business opportunities between members of a specific network. The proposed model is based on a Web Information System, and it is useful in the context of building and managing inter-organizational and/or intra-organizational networks.
- The impact of user-generated content in shaping the image of tourist destination across different generationsPublication . Aksionova, Evelina; Correia, Ricardo; Mendonça, Vítor; Fontes, RutaThe rise of social media and online review platforms has given travelers a platform to share their experiences and opinions about destinations, accommodations, and attractions which can influence the perception of a destination among potential visitors. The paper suggests a framework for future empirical research that considers different generations as a moderator variable between User-Generated Content (UGC) and the image of tourist destinations. This is based on the idea that different generations have different preferences, expectations, and attitudes toward travel, which can influence how they perceive and react to UGC. Overall, this paper contributes to the growing body of literature on the impact of UGC on the tourism industry. By proposing a model that considers generational differences, it highlights the importance of understanding the diverse preferences and attitudes of travelers in shaping the image of tourist destinations.
- The potential of tag-based contextualization mechanisms to leverage the sale of regional products and promote the regions through productsPublication . Cunha, Carlos R.; Mendonça, Vítor; Carvalho, Aida; Morais, Elisabete PauloIn small and rural regions, where we can many times find top quality products, there is, many times, a greater difficulty in promoting their products. This difficulty begins in the nature of the companies that manufacture these products. These companies are typically family-owned or small-sized, not having large capacity to carry out very elaborate marketing strategies. They often depend of the tourist attractiveness of the regions themselves to leverage their sales. This paper discuss the challenges for the promotion of regional products and rural regions, review the role of smartphones and the main tag-based contextualization mechanisms and their potential for leverage the sale of rural regional products and, finally, presents a cooperationbased conceptual model, where are combined contextualization-tags and mobile devices to promote regional products, leverage sales and promote rural regions by attracting new visitants, making regional products a window-mechanism to the promotion of rural regions heritage and tourism-related services.