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- Higher education dropout and economic consequences: A literature reviewPublication . Fernandes, Joana M.S.R.Higher education represents a crucial life decision, demanding substantial commitment from students. The widespread dropout issue in higher education carries significant consequences for individuals and the education system. Dropout in higher education, including at the master's level, remains a complex and pertinent subject examined since Tinto's pioneering studies in 1975. Highlighting the multifaceted nature of higher education abandonment, many factors interact in intricate ways. Deciding to discontinue an educational program involves a protracted and intricate process where diverse challenges converge, and departing seems inevitable. The multidimensional causes of school failure, spanning psychological, social, economic, psycho-pedagogical, institutional, and pedagogical factors, require examination to develop preventive measures within higher education institutions (HEI). In 2021, approximately 18.5 million students pursued higher education in the European Union, with 28% at the master's level. A sizeable portion of these students is expected to face challenges in successfully completing their academic degrees. While numerous studies explore academic failure in higher education, the emphasis often leans toward the undergraduate level, overlooking master's level programs. The increasing enrolment in postgraduate programs underscores the importance of addressing dropout at this level. When students abandon their undergraduate studies, they face economic and psychological repercussions, impacting personal well-being and professional expectations. The failure to graduate from a master's program also results in various consequences, hindering career advancement, promotions, and financial returns on the student's investment. This process represents a loss of the opportunity to obtain a student degree and operational inefficiencies for institutions, as resources remain underutilized. Globally, student dropout challenges higher education systems, affecting resource utilization, talent loss, and long-term societal benefits. This paper reviews current knowledge on determinants potentiating students’ leaving and the economic consequences at individual, institutional, and regional levels. Understanding these factors is crucial for developing targeted strategies to mitigate dropout rates and enhance the overall effectiveness of higher education systems.
- Exploring attrition patterns among undergraduate and master’s students: A systematic literature reviewPublication . Fernandes, Joana M.S.R.Higher education dropout is a multifaceted phenomenon influenced by various interconnected factors, presenting challenges that often lead to inevitable departure from academic programs. This complexity is evident across various dimensions. Understanding the interplay of these factors is essential for developing preventive measures within Higher Education Institutions (HEI). Despite the undeniable importance of obtaining a tertiary degree, pursuing higher education poses significant challenges for many individuals globally, leading to varying completion rates across different countries and educational levels. Projections suggest an increasing demand for higher education qualifications, highlighting the urgency to address dropout rates. Traditional higher education systems face mounting pressures to adapt to evolving societal needs, including increased accessibility, growing demand for enhanced qualifications, and expectations for improved efficiency. Addressing dropout rates requires a thorough examination of historical contexts and prevalent factors leading to premature program departure. While scholarly attention has predominantly focused on undergraduate programs, this study aims to address the gap in research by investigating whether dropout determinants differ between undergraduate and master's degree students. Specifically, the study seeks to answer the research questions: Q1: what are the students’ dropout determinants in higher education; Q2: Are the determinants of student failure in higher education different, based on whether the student is in an undergraduate or master's degree program? Through a systematic literature review, the study examines the determinants influencing abandonment at both levels. Findings indicate that most of the literature focuses on undergraduate students, and very few analyse the dropout problem for a master student level. While economic and integration factors predominantly influence undergraduate dropout, master's students are more affected by academic factors. Understanding the nuanced differences in dropout determinants between undergraduate and master's degree levels is essential for developing targeted interventions to support student’s success in higher education. This research contributes to the ongoing dialogue on dropout prevention and underscores the importance of considering diverse factors shaping students' academic journeys.
- Deciphering Tourist Satisfaction: A Comprehensive Analysis of Accommodation Experiences Through TripAdvisor ReviewsPublication . Correia, Ricardo; Junqueiro, Ângela; Carvalho, Aida; Sousa, João Paulo; Fontes, RutaAbstract: This study delves into tourist satisfaction with accommodation services in a Portuguese rural destination, leveraging TripAdvisor reviews. The primary aim is to discern foreign tourists' contentment and discontent patterns, emphasizing key factors influencing their experiences. Employing Leximancer software for text mining, we analyzed TripAdvisor reviews focusing on accommodation and restaurants. This study shows that in accommodation, satisfaction and dissatisfaction are mixed around specific issues, namely the human factor. The human element is pivotal in shaping positive and negative evaluations. This research pioneers a comprehensive analysis of tourist satisfaction in rural destinations, unravelling distinct themes and commonalities in accommodation experiences. The study underscores the centrality of the human factor in influencing customer perceptions and provides actionable managerial recommendations for heightened service quality and targeted improvements.
- The regional impacts of foreign students: a case studyPublication . Fernandes, Joana M.S.R.; Esteves, SaleteInternationalization is currently an essential element of higher education. In the coming years, higher education institutions are expected to globalize and, therefore, internationalization as a trend is expected to maintain accelerated growth. One of the most important indicators of internationalization in higher education is student mobility, centred on students going to study outside their country of origin. In this regard, this case study characterizes the good practices of the Polytechnic Institute of Bragança (IPB) and focuses on the attraction and retention of foreign students and their respective influence in the region. The region where the IPB conducts its activity, Bragança and Mirandela, is characterized as one of the most depopulated and economically depressed in the country. This case is not only presented as a real example of the potential reversal of the consequences of the depopulation of a disadvantaged region, stimulating the existing regional economy and allowing the creation of new businesses, it is also a case of success in the integration of students of various nationalities who share their culture, create networks of knowledge and friendships, which subsequently have a positive effect on political, social, cultural and commercial relations between countries. The presence of these students has a strong effect for the region and so the necessary conditions, whether for attraction during the instruction period or for retaining qualified labour after graduation, must be assured.
- Tourism destination development and management. A literature reviewPublication . Martins, Catarina AntóniaThe present paper highlights the importance of tourism destinations as an aggregating element within the scope of tourism development; despite the relevance of tourism and tourism destinations, there is no consensual definition of a tourism destination. The objectives of the present paper are to present a literature review and discussion of the concept of destination, the concept of models for destination development and models for destination management. The paper makes critical theoretical contributions to literature since it discusses the main concepts of tourism destination development and management. A new concept of tourism destination is also presented.
- The experience, satisfaction, loyalty, and responsible behaviour of camping tourists: Insights from CroatiaPublication . Cegur Radović, T.; Martins, Márcio Ribeiro; Birkić, D.;Purpose – The purpose of this study is to examine the influence of different dimensions of camping tourism experience (TE) (aesthetics, entertainment, education, and escapism) on tourist satisfaction (TS) and loyalty (LOY), and how these in turn affect site-specific environmentally responsible behaviour (SERB). Methodology – A review of recent literature related to TE, TS, LOY and SERB was conducted. Empirical research involved a convenience sample of 751 tourists in Croatian campsites. Data analysis utilized multivariate statistics with the IBM SPSS Statistic Version 29 software. Hypotheses were tested using model in Smart PLS (version 4). Findings – The empirical research revealed a significant relationship between TE dimensions (aesthetics and escapism) and both TS and LOY. There was a significant relationship between LOY and all SERB dimensions except responsible use of products and responsible behaviour on a campsite (RB). Furthermore, there was a significant relationship between TS and only one SERB dimension of responsible use of products. Contribution – The findings can help campsites managers develop strategies and design tourism products, services and experiences that will contribute to the TS and SERB of tourists in campsites and prevent further devastation of the environment in a tourist destination.
- Turismo e Marketing Digital: uma análise bibliométricaPublication . Morais, Elisabete Paulo; Nogueira, Sónia P.; Ramos Moreira Gonçalves, Ramiro ManuelO Turismo é um dos setores económicos que mais tem beneficiado com a evolução das Tecnologias de Informação e Comunicação (TIC). É por isso normal que o Marketing Digital desempenhe um papel fulcral no sucesso do setor. O objetivo deste artigo é descobrir as principais contribuições da literatura científica sobre turismo e marketing digital. A metodologia foi exploratória de abordagem quantitativa, onde foi efetuada uma análise bibliométrica sobre as temáticas, através da recolha de dados na base de dados Scopus. Esta pesquisa resultou numa lista de 342 documentos, que foram posteriormente analisados com recurso ao software VOSviewer, incluindo vários métodos analíticos e unidades de análise. A análise das palavras-chave identificou quatro clusters: (1) associa o marketing à gestão e desenvolvimento do turismo; (2) associa o turismo com estratégias de marketing e vendas; (3) associa o turismo e o marketing digital com as tecnologias e (4) associa as social media ao marketing digital no turismo. Portugal é o país com mais documentos publicados, no entanto é o Reino Unido o país com mais documentos citados. Este estudo acrescenta um valor substancial ao tema do turismo e marketing digital através da análise de dados bibliométricos. Forneceu resultados científicos sobre as temáticas para outros investigadores e para futuras investigações.
- A utilização das redes sociais para a promoção do Enoturismo: Comissões Vitivinícolas de PortugalPublication . Esteves, Elsa Tavares; Fontes, Filipa; Morais, Elisabete PauloO aumento exponencial da utilização das redes sociais e outras ferramentas de comunicação digital, transformou substancialmente a comunicação das organizações, alterando a forma como as empresas e os destinos turísticos promovem os seus produtos e serviços. Por todo o território português, está presente a oferta enoturística, abrangendo 14 regiões vitivinícolas. Em cada região vitivinícola, existe uma Comissão Vitivinícola Regional (CVR) ou outra entidade certificadora que auxilia na promoção e divulgação dos produtos vitivinícolas das várias regiões. Estas entidades, desempenham um papel crucial na gestão e divulgação das experiências enoturísticas, colaborando para a dinamização dos territórios. Assim, o objetivo da presente investigação passa por analisar a utilização das redes sociais, Facebook e Instagram pelas Comissões Vitivinícolas Regionais e outras entidades certificadoras na promoção do Enoturismo. Neste sentido, recorreu-se a uma abordagem de metodologia qualitativa, através de uma análise descritiva à presença das entidades no Facebook e Instagram durante o período de 1 de janeiro a 30 de setembro de 2023. Os resultados obtidos demonstraram que todas as entidades têm presença nas redes sociais Facebook e Instagram. Na grande maioria utilizam o formato de foto nas suas publicações em ambas as redes sociais. Quanto à tipologia de eventos mais promovidos, em ambas as redes sociais, são os eventos comerciais e institucionais, seguindo-se os eventos de carácter técnico e científico.
- O Marketing Digital no Turismo em Espaço Rural Terras de Trás-os-MontesPublication . Ribeiro, Mafalda; Esteves, Elsa Tavares; Morais, Elisabete PauloO Turismo no Espaço Rural surge como um produto turístico distinto e único, capaz de atrair turistas para as áreas rurais, tornando-se num fator crucial para o seu desenvolvimento económico. Neste sentido, as empresas que atuam neste setor devem ter noção de que as estratégias e ferramentas de marketing digital podem determinar o sucesso das mesmas, pelo que estas empresas devem também adaptar-se à própria evolução do marketing digital, e das suas ferramentas. Neste sentido, o objetivo principal da investigação é analisar a utilização do marketing digital na promoção dos empreendimentos de Turismo no Espaço Rural, das Terras de Trás-os-Montes. Assim, procurou-se obter dados a partir dos diversos canais digitais utilizados pelos empreendimentos em estudo, nomeadamente o Facebook, o Instagram e o website.
- Experiências turísticas nas zonas rurais - Estudo de caso de Cabo VerdePublication . Semedo, Janice; Esteves, Elsa Tavares; Fernandes, CatarinaO Turismo Rural e as Experiências Turísticas são elementos diferenciadores para a competitividade e o desenvolvimento dos territórios rurais, proporcionando aos turistas a oportunidade de interagir com a vida rural e as tradições locais, e permitir que a população residente se envolva na atividade turística. Nesta linha de pensamento, o presente estudo tem como objetivo analisar o desenvolvimento das ilhas de Santiago, Santo Antão e Fogo (Cabo Verde) ao nível do Turismo Rural e da sua relação com as Experiências Turísticas. Utilizou-se uma metodologia qualitativa, com aplicação de entrevistas semiestruturadas a diversos agentes turísticos das três ilhas. A investigação concluiu que as ilhas possuem um grande potencial para o Turismo Rural e experiências turísticas, enfrentando desafios como acessibilidades, promoção, equipamentos e recursos. O Turismo Rural, aliado às Experiências Turísticas, não só permite que os turistas conheçam a cultura e as paisagens locais, como também contribuam para o desenvolvimento da economia local, reforçando o sentimento de pertença e gerando empregos. Assim, acredita-se ser necessário planear e desenvolver estratégias que conciliem o crescimento económico e a preservação ambiental, para garantir um desenvolvimento sustentável das ilhas.