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Publication
Medieval fair of torre de moncorvo – visitor’s perspective
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Advisor(s)
Abstract(s)
The Medieval Fair of Torre de Moncorvo, located in the north of Portugal, has several editions since 2011, and itshistorical context is associated with D. Dinis and iron. This event stands out from other medieval fairs for the involvement of the local population. Thus, the present study aimed to analyze the profile of the Medieval Fair visitor, considering the following objectives: identify the visitor profile; determine visitor motivations; assess the level of visitor satisfaction; analyze visitor behavioral intentions. A quantitative methodology was adopted with the application of a questionnaire survey to visitors of the fair. The questionnaire was applied in two formats, on paper and online, obtaining 300 responses.A factor analysis was also performed, where three motivational factors and one attraction factor were found. Based on the factors identified, it can be concluded that visitors to the Medieval Fair of Torre de Moncorvo are attracted to this event for cultural reasons, seeking to relax and socialize, and are willing to recommend the municipality and the event, and return at the next opportunity. The results of the study can help the organization of the event to adjust the next editions of the fair to the profile of the visitor.
Description
Keywords
medieval fair visitor profile visitor motivations visitor satisfaction visitor behavioral intentions
Citation
Moreira, Raquel; Esteves, Elsa; Esteves, Salete (2024). Medieval fair of torre de moncorvo – visitor’s perspective. XV International Tourism Congress. Sciendo: 71, pp.47-54. ISBN: 978-83-67405-28-7
Publisher
Sciendo