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- Acknowledging gentrification through media art: a bibliometric review and research agendaPublication . Cardal, Susana Azevedo; Vaz, RobertoGentrification has gained significant attention in recent years due to the noticeable demographic, economic, social, architectural, and infrastructure changes occurring in urban areas. These transformations are often driven by an influx of people with higher socio-economic status, who may completely or partially replace the working-class population. Media art has emerged as an important medium for representing the complex social and cultural processes associated with gentrification. This study examines the research landscape of media art concerning gentrification by conducting a comprehensive bibliometric analysis of the field over the past 30 years, supplemented by data visualization. The analysis of the 80 data consisting of high-quality peer-reviewed publications retrieved from the Scopus and Web of Science databases reveals that this scientific field is relatively unexplored but has gained a growing international interest during the past decade. This interest is reflected in the attention given by various international journals, conferences, and books. Results also suggest that seven countries are leading the development of the field worldwide, accounting for more than three-quarters of publications. The evolution of themes on the subject is identified for distinct periods, and key themes are discussed according to their relevance and development degrees, concluding several future research directions that need critical international attention to advance this scientific field.
- Upcycling wastewater treatment plant sludge into eco-friendly cement mortarPublication . Grabowski, Thais; Pietrobelli, Juliana; Martins, RamiroAiming to create alternatives for the disposal of sludge generated in wastewater treatment plants (WWTP) considering the circular economy principles and contributing to the reduction of environmental impacts generated by civil construction, the objective of this work was to evaluate the technical feasibility of the partial replacement of cement in the production of mortars by the sludge produced at the Bragança WWTP. The sludge was characterised, and different methods were used to prepare the sludge for the mortar. The sludge was incorporated by replacing part of the concrete mass of the mortar mixture. The specimens were tested for compressive strength. The specimen with 7% of sludge ash obtained the best result, the specimens with sludge from the drying-only treatments showed a result similar among themselves. The incorporation of the sludge resulted in mortars within the specification of the standard EN 998-1: 2018 and consequently have technical feasibility.
- Domínio espaço nos manuais portugueses de físico-química do 7º ano: uma perspetiva de géneroPublication . Fernandes, Ana Maia; Soares, Sandra; Cardim, SofiaA questão da sub-representação feminina nas áreas STEM tem sido amplamente analisada a nível global, devido à desigualdade de acesso das mulheres a algumas dessas áreas, como a Física. Nesse contexto, a escola desempenha um papel fundamental na democratização do conhecimento e na promoção da igualdade de oportunidades. O viés de género presente nos manuais escolares pode influenciar significativamente as perceções sobre quem possui competência em determinadas áreas do saber, uma vez que essas representações frequentemente perpetuam estereótipos ligados a papéis sociais específicos. O estudo analisou representações de género em imagens do domínio Espaço em manuais portugueses de Físico-Química do 7.º ano. Utilizando um design de investigação mista, identificaram-se desproporções significativas de género e padrões que perpetuam estereótipos masculinos, em linha com a literatura. Os resultados indicaram que, em todas as categorias avaliadas, o número de figuras masculinas foi superior, com a razão entre figuras masculinas e femininas variando de 1,8 a 9,0. No que diz respeito às figuras históricas, foram encontradas apenas duas referências femininas. Nas categorias “pessoas associadas à atividade científica” e “pessoas a realizar atividades relacionadas com os conteúdos do manual”, a desproporção entre homens e mulheres também foi evidente. Nesta última categoria, as atividades desempenhadas pelas figuras femininas, também em alinhamento com a literatura, continuam a reforçar estereótipos de género, destacando papéis maternais ou atividades de lazer.
- Estudo de dados e probabilidades em manuais escolares portugueses dos primeiros anos escolaresPublication . Fernandes, José António; Barros, Paula MariaNeste capítulo analisam-se manuais escolares portugueses de matemática, do 5.º e 6.º ano de escolaridade, no tema Dados e Probabilidades, tendo-se estabelecido as duas seguintes questões de investigação: 1) Quais as orientações dos manuais escolares portugueses dos primeiros anos na exploração do tema Dados e Probabilidades? e 2) Os manuais escolares dos primeiros anos, no tema Dados e Probabilidades, refletem as diretrizes curriculares portuguesas? Para tal, foram selecionados seis manuais escolares, três do 5.º ano e três do 6.º ano, que correspondiam aos três manuais mais adotados pelas escolas nos respetivos anos. A análise dos manuais desenvolveu-se através da análise de conteúdo, partindo de categorias e subcategorias pré-estabelecidas. Em termos de resultados, verificou-se que os manuais incluem tarefas em contextos variados, em que se salientam os relacionados com alunos e os relativos a jogos de sorte e azar (no tópico Probabilidades), sugerem com pouca frequência o uso de tecnologias digitais na exploração das tarefas e propõem poucas tarefas de investigação. Já quanto às diretrizes curriculares, a maior discrepância aconteceu nas investigações estatísticas, em que a grande relevância que lhes é dada nos programas escolares não se repercute plenamente nos manuais escolares.
- Knowledge management and spirituality in higher education institutions: a new challengePublication . Neves, Carla C.T.; Marchant-Pérez, Paula F.; Pinheiro, PauloBased on the existing definitions in the literature on knowledge management and spirituality for other organizations, this study aims to reflect on how Higher Edu-cation Institutions (HEIs) face issues related to knowledge management and spirituality in the workplace. A qualitative methodology was used to achieve the goal with data collected from interviews with higher education teachers. The conclusion shows that, although most interviewees perceive the HEIs’ mission, vision and values, these were not explicitly disseminated. In terms of knowledge management, the organizational culture of HEIs should promote the appreciation and recognition of tacit knowledge about corporate spirituality; there is a long way to go in HEIs as a whole. This work aims to present a transparent interconnection between knowledge management and spirituality in the workplace and, through the integration of research carried out by other authors on this matter, offer a sustained analysis of the data. Also, this study implies implications at a strategic management level of HEIs since management should promote more practical knowledge management and develop practices that contribute to a workplace guided by spiritual values, always considering gains in productivity and competitiveness.
- Destination image through TripAdvisor’s reviews analysisPublication . Scalabrini, E.C.B.; Ferreira, Jessica; Zekan, Senka Borovac; Fernandes, Paula OdeteTourists’ satisfaction and motivation have been recurrent themes in tourism literature. In recent years these themes have also been addressed based on online evaluations carried out by tourists, TripAdvisor is one of the most used sites. In this context, this study aims to analyse the image of Bragança’s tourism destina- tion based on TripAdvisor reviews during the pandemic period (2020–2022). To this end, 1444 quantitative and qualitative reviews of attractions, hotels, and restaurants in Bragança, Northern Portugal, were analysed. Based on the Latent Dirichlet Allo- cation Algorithm three dimensions were determined for the attractions, two dimen- sions for the hotels and two dimensions for the restaurants. The descriptive statistics made it possible to establish that the municipality has a positive tourist image. Given results, theoretical and practical implications of this important Marketing theme are presented.
- Influence amplified: leveraging the power of influencer marketing in the digital agePublication . Zekan, Senka Borovac; Fernandes, Paula Odete; Borowska-Pietrzak, A.; Biličić, Slavica GalićThis chapter will unravel the intricacies of influencer marketing, from its origins to its contemporary significance. Through a meticulously crafted case study, the readers will get the practical implementation of influencer marketing, illustrating how a retail clothing brand leveraged the influence of digital personalities to amplify its reach and resonance. The case study explores the use of influencers and event promotion through social media platforms like Facebook and Instagram. The study delves into who influencers are, why and how much people trust them, and how they promote products and services. Using the example of announcing the opening of the Reserved store in Zadar, Croatia, the study analyses the influence of the online campaigns #ReservedforZadar and #Reservedforme on customers to visit and purchasing products from the Reserved store. An interview was conducted with the main organiser, who also holds the CEO position within the prominent LPP Group.
- Estratégias inclusivas para o ensino da matemática: projeto SMILDPublication . Pacheco, Maria F.; Pereira, Ana I.; Fernandes, Florbela P.As dificuldades de aprendizagem – gerais ou relacionadas com áreas cognitivas específicas – são manifestações frequentemente ligadas a fatores de risco, que podem ser de origem física ou sociocultural, que deverão ser abordados por meio de modelos de intervenção adequados e teoricamente fundamentados, com vistas a evitar o fracasso escolar. Os diferentes fatores de risco e seus efeitos são atribuíveis a alguns fatores de grande escala. Segundo inúmeras investigações internacionais (Abels; Hutman, 2015; Boyden; Dercon; Singh, 2015), o contexto sociocultural tem influência direta no desenvolvimento, podendo gerar atrasos significativos no desenvolvimento cognitivo desde os primeiros anos de vida. Na categoria dos alunos definida como de "baixo desempenho", as dificuldades são mais evidentes no campo linguístico, mas também são identificadas deficiências importantes na área da matemática (Geary; Hoard; Bailey, 2012).
- What do #storytelling and #marketing have in common? A comprehensive literature review from the Web of SciencePublication . Marques, Henrique; Almeida, João Paulo; Bastos, Adriana; Martins, Oliva M.D.Storytelling is a powerful marketing tool that can be used to attract the audience's attention and influence behavior. However, this investigation seeks to understand more deeply the importance of written narratives in the marketing field. In this sense, the objective of this article is to explore similarities and identify patterns, phases or stages, variables, indicators, and respective relationships (models) to help marketers to create storytelling. In the analogy of the visual methodology analytical process, this literature review created a selection of the sample and developed content to struc-ture storytelling within the marketing framework. Through the analysis of 78 papers published in the Web of Science main collection, this research finds out three clus-ters: marketing cluster, content cluster, and context cluster. Our results indicate that, in marketing, storytelling elicits brand identification, awareness, and customer en-gagement, as well as it helps with self-expression, a sense of belonging, and a percep-tion of the value of the product or brand. We find some variables, indicators, and respective relationships (models) that can be used in storytelling in the marketing field to improve value awareness. This review also allowed us to identify factors re-lated to the structuring of marketing storytelling. And we found three key elements of the story construct that are transversal: content, classification, and character.
- Outdoor solutions for the seasonal concentration of tourism demand in northern Portugal: an Integrated approach based on the gini indexPublication . Fernandes, Paula Odete; Santos, Eleonora; Nunes, Alcina; Ferrreira, Fernanda A.; Veloso, Cláudia M.; Fonseca, Manuel JoséMeasures that address the seasonality, one of the identified overtourism direct causes, allow making a critical reflection on the application of control policies and monitoring regional measures crucial on a sector with such importance at the regional development analysis. The measures should stimulate or reduce tourism demand during low or peak seasons, respectively, generating a better distribution of tourism flows and eliminating potential overtourism situations. Therefore, this chapter focuses on the development of a Gini Index to analyse the distribution of the seasonality in northern Portugal and through it control current public measures in practice and suggest the implementation of different and more effective policy measures. For instance, the ones that make a clear bet on outdoor tourism activities. It will be used in the Gini Index, by the tourists’ market of origin measured by the overnight stays in hotel establishments. The results showed the high seasonal concentration of tourist flows.