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Advisor(s)
Abstract(s)
Tourists’ satisfaction and motivation have been recurrent themes in
tourism literature. In recent years these themes have also been addressed based on
online evaluations carried out by tourists, TripAdvisor is one of the most used sites.
In this context, this study aims to analyse the image of Bragança’s tourism destina-
tion based on TripAdvisor reviews during the pandemic period (2020–2022). To this
end, 1444 quantitative and qualitative reviews of attractions, hotels, and restaurants
in Bragança, Northern Portugal, were analysed. Based on the Latent Dirichlet Allo-
cation Algorithm three dimensions were determined for the attractions, two dimen-
sions for the hotels and two dimensions for the restaurants. The descriptive statistics
made it possible to establish that the municipality has a positive tourist image. Given
results, theoretical and practical implications of this important Marketing theme are
presented.
Description
Keywords
Destination image TripAdvisor Travellers
Citation
Scalabrini, E.C.B.; Ferreira, Jessica; Zekan, Senka Borovac; Fernandes, Paula Odete (2023). Destination image through TripAdvisor’s reviews analysis. In Communication Design and Branding: a Multidisciplinary Approach. Cham: Springer Nature, p. 205-221. ISBN 978-3-031-35384-0
Publisher
Springer Nature