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- Sociocultural determinants of creative tourism: a residents' perspectivePublication . Scalabrini, E.C.B.; Fernandes, Paula OdeteTourism impacts are a widely studied topic and these can be classified as economic, sociocultural, and environmental. Considering that the resident is the most sensitive stakeholder to the impacts, these subjects are usually associated with research. Cultural events also end up generating impacts and understanding how residents perceive the sociocultural effects is essential to the success of this type of event. Thus, this study aims to analyse the sociocultural determinants of creative tourism based on the perspective of residents living in a small village called Amares (Portugal), in the north of Portugal, very close to Braga. Consequently, 202 questionnaires were applied, face-to-face and by Internet using Google Forms, for residents of Amares between March and July 2020. Exploratory Factor analysis with varimax with the Kaiser normalisation rotation method was applied. Three determinants were extracted. The first determinant is related to the costs of the sociocultural effects. The second determinant indicates the benefits related to the cultural aspects. Finally, the third indicates the benefits related to investments and infrastructure improvement. Concluding, understanding the sociocultural dimensions of a creative event, from the perspective of the residents allows for effective planning of the event's activities. Despite some limitations, namely the pandemic period that affected the application of the questionnaires, the study carried out in Amares (Portugal) can be replicated in other similar events and, later on, a comparison can be made with the reality of a small cultural event.
- Motivation, satisfaction and loyalty in outdoor tourismPublication . Scalabrini, E.C.B.; Fernandes, Paula OdeteOutdoor tourism is a topic that has been increasingly studied since its practice has been growing. So, understanding motivation, satisfaction and loyalty are essential in planning. In this regard, this study aimed to analyse the relationship between motivation, sa tisfaction, and loyalty among practitioners of outdoor activities in the Northern Region of Portugal. To this purpose, a questionnaire was applied to 216 practitioners of outdoor activities in the Northern Region of Portugal. Three hypotheses were defined; two were tested with Stepwise Multiple Regression and one with linear regression. The results highlighted the existence of a relationship between motivation, satisfaction, and loyalty and between satisfaction and loyalty, corroborating the hypotheses. This demonstrates the importance of knowing the reasons why outdoor activities practitioners choose the region, and how they are satisfied and will transform satisfaction into loyalty. Knowing these factors will enable more effective destination planning that fits practitioners' needs.
- Residents’ perceptions towards tourism activity: the case of Bragança, PortugalPublication . Rodrigues, Cláudia Alexandra da Silva; Dinis, Andréa Alexandra; Fernandes, Paula Odete; Scalabrini, E.C.B.Residents’ perceptions of tourism can vary depending on the location, context, and individual experiences. Tourism is commonly perceived as a potential economic resource, presenting features that can increase quality of life. However, there are concerns about the negative effects of tourism on the quality of life of residents living in these destinations. In this sense, this study aims to understand the residents’ perceptions of the effects of tourism in Bragança, Portugal, and whether there are any variations in how residents perceive the activity, particularly if the residents’ involvement withtourism leads to any changes in these perceptions. The research was conducted by collecting data through 203 online questionnaires,analysing the data obtained using both descriptive and inferential analysis. This study reveals residents’ overall positive perceptions and recognition of tourism’s economic potential, including job creation and revenue generation. However, concerns were raised about tourism’s adverse effects on quality of life, such as pollution and traffic congestion. The research emphasises the need for resident-inclusive tourism planning and enhanced communication to ensure mutually beneficial outcomes for tourists and the local community.
- I Jornadas Afrociências: livro de resumosPublication . Fernandes, Paula Odete (Ed.); Ferreira, Ângela P. (Ed.); Semedo, Arlinda Suzete Monteiro (Ed.); Dabó, Braima Suncar (Ed.); Scalabrini, E.C.B. (Ed.); Ferreira, Jessica (Ed.); Garcia, Pascoal da Pena Virgílio (Ed.)As I Jornadas AFROCIÊNCIAS, subordinadas ao tema “De onde Viemos, Onde Estamos e para Onde Vamos”, é um evento científico inovador que tem como um dos seus objetivos a disseminação de conhecimento técnico-científico, com ênfase no continente africano, e o intercâmbio de ideias que enriqueçam os participantes e as suas instituições, que resulte no desenvolvimento de projetos conjuntos, gerando impacto científico e contribuição para o crescimento de jovens investigadores. A ideia da realização das I Jornadas AFROCIÊNCIAS nasceu da iniciativa de um grupo de estudantes da Escola Superior de Tecnologia e Gestão (ESTiG) do Instituto Politécnico de Bragança (IPB), nomeadamente, Arlinda Semedo, Braima Dabó e Pascoal Garcia, e foi apadrinhada e acolhida pelo Professor Doutor Orlando Rodrigues (Presidente do IPB), Professor Doutor Nuno Ribeiro (Diretor da ESTiG) e pela Professora Doutora Paula Odete Fernandes (Coordenadora Científica da UNIAG). Diante deste cenário, a Associação dos Estudantes Africanos em Bragança, o Instituto Politécnico de Bragança, a Escola Superior de Tecnologia e Gestão e a Unidade de Investigação Aplicada em Gestão (UNIAG) tiveram a honra de anunciar as I Jornadas AFROCIÊNCIAS que decorreram no período de 23 a 24 de maio de 2024.
- Outdoor tourism demand segmentattion: a case study from North of PortugalPublication . Scalabrini, E.C.B.; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, Fernanda A.; Silva, Goretti; Fonseca, Manuel José; Carrança, Paulo; Santos, Sónia; Fernandes, Paula OdeteThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality and nature experiences, and three clusters: soft practitioners, radicals, and enthusiasts were delimited. The results show that these groups differ in motivations and practised activities. Segmentation of outdoor tourism demand in North of Portugal should set out marketing and promotion strategies in different destinations, attracting demand from outside the region, and according to their preferences.
- The use of a geographic information system to increase outdoor tourismPublication . Scalabrini, E.C.B.; Correia, Alexandra I.; Fonseca, Manuel José; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, Fernanda A.; Silva, Goretti; Carrança, Paulo; Santos, Sónia; Fernandes, Paula OdetePurpose: Outdoor tourism is a growing segment that still requires data for planning and management. Aimed to present the potential of the Geographic Information System (GIS) to improve outdoor tourism in the North of Portugal. To achieve this purpose, a case study was conducted on developing a Web-GIS in Northern Portugal. Methodology: Four steps were followed to develop the GIS tool with information about outdoor tourism in the North of Portugal. In the first step, municipalities in the North of Portugal sent information about outdoor activities. In the second step, the data were georeferenced and associated. In the last step, a Web-GIS was developed. Findings: The development of tools is an important source of support for tourism. This study identified that a tool such as the GIS could support a destination's decision-making and promotional processes, besides providing detailed information to the tourist and facilitating travel planning. Practical implications: GIS provides effective planning of outdoor tourism, once this tool allows an effective search of the tourist offer and, from the tourist's perspective, relevant suggestions of visits according to their location are presented, facilitating their experience in the region. Originality: Several studies relate to GIS and tourism, but there is still a gap in specific studies on outdoor activities. So, this study presents the importance of GIS to improve outdoor tourism in the North region of Portugal. Understanding this importance is essential in planning and managing tourism, helping further policymaking and marketing strategies.
- From reviews to emotions: analysing Bragança’s tourism attractions on TripAdvisorPublication . Scalabrini, E.C.B.; Ferreira, Jessica; Fernandes, Paula Odete; Moraes, ThiagoOver the past decade, sentiment analysis has emerged as a pivotal tool in tourism-related texts, driven by the sheer volume of tourist attractions and the wealth of online information. Tourists increasingly turn to travel websites to access specific information that often eludes standard evaluations of tourist attractions. Forums particularly illuminate specific information needs and their ties to potential destinations. Among these platforms, TripAdvisor has become a favoured choice for posting reviews, ratings, and facilitating online bookings. In this context, this study aims to analyse and assess sentiment in reviews sourced from the online platform TripAdvisor, focusing on tourist attractions in the northern Portuguese destination of Bragança. The research spotlights the disparity between qualitative and quantitative rankings. The study also underscores the importance of data pre-processing, including removing irrelevant information and stop words. Pre-processing was crucial in refining sentiment prediction accuracy, highlighting the differentiated roles of these words in context and meaning. Despite utilising advanced techniques such as tokenisation, TF-IDF weighting, logistic regression, and n-grams, the study‘s models encountered challenges in achieving high accuracy in sentiment prediction. Even the incorporation of bigrams did not yield substantial performance improvements, with the models frequently inclined to overestimate negative and positive sentiments.
- Residents’ perception of tourism: a systematic review from 1978 to 2019Publication . Scalabrini, E.C.B.; Remoaldo, PaulaResidents are crucial stakeholders in tourism development and their perceptions towards this activity have been studied since the 1970s. Since then, studies in this area have expanded considerably, including review papers. The purpose of this paper is to evaluate this evolution and to explore critically methodologies applied in studies about residents ́ perceptions towards tourism between 1978 and 2019 and published in the ten most impactful tourism journals according to the Scimago Journal Ranking (2018). In a total of 260 papers, the main results showed that Tourism Management was the journal with the largest number of papers published. Most studies were quantitative in nature and atheoretical. The Social Exchange Theory has been the theory most frequently applied to date. The papers focused on residents ́ perceptions, specifically in tourism destinations, natural areas, events and mega-events. New lines of research in future studies about this subject are suggested to provide new perspectives in this study area.
- Destination image through TripAdvisor’s reviews analysisPublication . Scalabrini, E.C.B.; Ferreira, Jessica; Zekan, Senka Borovac; Fernandes, Paula OdeteTourists’ satisfaction and motivation have been recurrent themes in tourism literature. In recent years these themes have also been addressed based on online evaluations carried out by tourists, TripAdvisor is one of the most used sites. In this context, this study aims to analyse the image of Bragança’s tourism destina- tion based on TripAdvisor reviews during the pandemic period (2020–2022). To this end, 1444 quantitative and qualitative reviews of attractions, hotels, and restaurants in Bragança, Northern Portugal, were analysed. Based on the Latent Dirichlet Allo- cation Algorithm three dimensions were determined for the attractions, two dimen- sions for the hotels and two dimensions for the restaurants. The descriptive statistics made it possible to establish that the municipality has a positive tourist image. Given results, theoretical and practical implications of this important Marketing theme are presented.
- Sociocultural determinants of creative tourismPublication . Scalabrini, E.C.B.; Remoaldo, Paula; Fernandes, Paula O.Tourism impacts are a widely studied topic and these can be classified as economic, sociocultural, and environmental. Considering that the resident is the most sensitive stakeholder to the impacts, these subjects are usually associated with research. Cultural events also end up generating impacts and understanding how residents perceive the sociocultural effects is essential to the success of this type of event. Thus, this study aims to analyse the sociocultural determinants of creative tourism based on the perspective of residents living in a small village called Amares (Portugal), in the north of Portugal, very close to Braga. Consequently, 202 questionnaires were applied, face-to-face and by Internet using Google Forms, for residents of Amares between March and July 2020. Exploratory Factor analysis with varimax with the Kaiser normalisation rotation method was applied. Three determinants were extracted. The first determinant is related to the costs of the sociocultural effects. The second determinant indicates the benefits related to the cultural aspects. Finally, the third indicates the benefits related to investments and infrastructure improvement. Concluding, understanding the sociocultural dimensions of a creative event, from the perspective of the residents allows for effective planning of the event's activities. Despite some limitations, namely the pandemic period that affected the application of the questionnaires, the study carried out in Amares (Portugal) can be replicated in other similar events and, later on, a comparison can be made with the reality of a small cultural event.