| dc.contributor.author | Scalabrini, E.C.B. | |
| dc.contributor.author | Ferreira, Jessica | |
| dc.contributor.author | Zekan, Senka Borovac | |
| dc.contributor.author | Fernandes, Paula Odete | |
| dc.date.accessioned | 2024-04-11T13:45:39Z | |
| dc.date.available | 2024-04-11T13:45:39Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | Tourists’ satisfaction and motivation have been recurrent themes in tourism literature. In recent years these themes have also been addressed based on online evaluations carried out by tourists, TripAdvisor is one of the most used sites. In this context, this study aims to analyse the image of Bragança’s tourism destina- tion based on TripAdvisor reviews during the pandemic period (2020–2022). To this end, 1444 quantitative and qualitative reviews of attractions, hotels, and restaurants in Bragança, Northern Portugal, were analysed. Based on the Latent Dirichlet Allo- cation Algorithm three dimensions were determined for the attractions, two dimen- sions for the hotels and two dimensions for the restaurants. The descriptive statistics made it possible to establish that the municipality has a positive tourist image. Given results, theoretical and practical implications of this important Marketing theme are presented. | pt_PT |
| dc.description.sponsorship | UNIAG, R&D unit funded by the FCT—Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education. Project no. UIDB/04752/2020. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Scalabrini, E.C.B.; Ferreira, Jessica; Zekan, Senka Borovac; Fernandes, Paula Odete (2023). Destination image through TripAdvisor’s reviews analysis. In Communication Design and Branding: a Multidisciplinary Approach. Cham: Springer Nature, p. 205-221. ISBN 978-3-031-35384-0 | pt_PT |
| dc.identifier.doi | 10.1007/978-3-031-35385-7_12 | pt_PT |
| dc.identifier.isbn | 978-3-031-35384-0 | |
| dc.identifier.uri | http://hdl.handle.net/10198/29680 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Springer Nature | pt_PT |
| dc.relation | Applied Management Research Unit | |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Destination image | pt_PT |
| dc.subject | TripAdvisor | pt_PT |
| dc.subject | Travellers | pt_PT |
| dc.title | Destination image through TripAdvisor’s reviews analysis | pt_PT |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.awardTitle | Applied Management Research Unit | |
| oaire.awardURI | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04752%2F2020/PT | |
| oaire.citation.conferencePlace | Cham | pt_PT |
| oaire.citation.endPage | 221 | pt_PT |
| oaire.citation.startPage | 205 | pt_PT |
| oaire.citation.title | Communication Design and Branding: a Multidisciplinary Approach | pt_PT |
| oaire.fundingStream | 6817 - DCRRNI ID | |
| person.familyName | Scalabrini | |
| person.familyName | Ferreira | |
| person.familyName | Fernandes | |
| person.givenName | Elaine C.B. | |
| person.givenName | Jessica | |
| person.givenName | Paula Odete | |
| person.identifier | https://scholar.google.com/citations?user=uwiO_FgAAAAJ&hl=pt-PT | |
| person.identifier | N-3804-2013 | |
| person.identifier.ciencia-id | C215-238E-B5E1 | |
| person.identifier.ciencia-id | 7A15-9500-44E4 | |
| person.identifier.ciencia-id | 991D-9D1E-D67D | |
| person.identifier.orcid | 0000-0001-7164-2471 | |
| person.identifier.orcid | 0000-0002-4141-6702 | |
| person.identifier.orcid | 0000-0001-8714-4901 | |
| person.identifier.scopus-author-id | 57219651339 | |
| person.identifier.scopus-author-id | 57204795793 | |
| person.identifier.scopus-author-id | 35200741800 | |
| project.funder.identifier | http://doi.org/10.13039/501100001871 | |
| project.funder.name | Fundação para a Ciência e a Tecnologia | |
| rcaap.rights | restrictedAccess | pt_PT |
| rcaap.type | bookPart | pt_PT |
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