ESE - Publicações em Proceedings Indexadas à WoS/Scopus
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- Marketing Plan for an Online Business: A Case StudyPublication . Souza, Yuri; Fonseca, Manuel José; Cardim, SofiaThe aim of this study is to define the most appropriate marketing strategy, as well as develop a marketing plan to increase brand recognition, for a newly created Brazilian company called Probate for Dummies, which operates in the online resale of inherited assets. The data that provide the basis for this study was generated through semi-structured interviews applied to a sample formed by the owner of the company, followed by specialists in different fields of knowledge which may directly influence the business. As for the main outcomes, this project unfolds the key factors of both micro and macro environments of the company, in the form of a SWOT and PESTEL analyses, as well as the analysis of the Porter’s five competitive forces. In the sequence, a marketing central strategy was delineated through the market segmentation, target selection and positioning definition, which guided the marketing objectives to be pursued. Thereafter, based on those marketing objectives, a marketing mix was composed based on the 7P’s (Product, Price, Placement, Promotions, People, Process, Physical Evidence). Furthermore, an operational plan composed by specific actions addressed to each marketing goal was settled, along with the budget and schedule of implementation. Regarding the conclusions, a market penetration strategy shows to be the most suitable for this business, with development of new services for the costumers of the niche it acts. Yet, the strategy is intensively based in terms of promotion, especially in segmented digital marketing.
- Teachers’ Perceptions of Knowledge Production in the Age of Artificial Intelligence: A Systematic Literature ReviewPublication . Lemos, Elizama das Chagas; Gonçalves, Bruno F.; Gonçalves, VitorThis article aims to carry out a systematic review of the literature on Artificial Intelligence and knowledge production in educational contexts. Using parameters and guidelines based on the PRISMA Group, a collection of papers was selected from the Web of Science, Scopus and Scielo bibliographic databases with the aim of verifying perceptions of the use of AI solutions in the student learning process, as well as challenges and possibilities. To this end, a biblio- graphic review and corresponding analysis and reflection on the research results found between 2019 and 2024 were carried out. The results allow us to see that this is an area in rapid development, although there are challenges and consid- erations linked to ethical commitment, authorship, and originality, including the most comprehensive proposals, even within the scope of this research.
- Students’ Digital Skills: A Case Study at a Higher Education InstitutionPublication . Patrício, Maria Raquel; Gonçalves, Bruno F.; Gonçalves, VitorIn recent years, there has been a lot of talk about digital skills in education, but especially in teachers. The digital skills they need to have to be able to teach their students innovatively and dynamically and ensure a closer and more inclusive teaching-learning process. However, it seems to us that students have been forgotten when it comes to their digital skills and the importance they have in their learning and in acquiring skills in the most varied areas. It is, in this sense, that the need arose to carry out this research to determine the level of digital skills of higher education students. The investigation was carried out through a case study at the Higher School of Education of the Polytechnic Institute of Bragança (Portugal), using a questionnaire survey, adapted from the European Digital Competence Framework for Citizens (DigComp 2.2). Although there are positive results, it is absolutely necessary to promote continuous learning in this area so that students progress through the different levels of digital proficiency, as digital technologies have undoubtedly become one of the main tools of the 21st century.
- Integration of artificial intelligence in teacher training: training to innovate in the digital agePublication . Gonçalves, Bruno F.Artificial intelligence (AI) is already part of people's daily lives in Portugal, since it is present in practically every economic sector of society, making it difficult for citizens not to use this type of emerging technology in all kinds of contexts. The education sector is precisely one example of a context where AI is used and should be taught in a pedagogical way, helping to clarify its proper use for both students and teachers. In this sense, it is essential that AI is integrated into teacher training so that these professionals are prepared to use this type of technology, integrating it into the teaching-learning process. The research is carried out through a systematic literature review, carried out between 2020 and 2024, which seeks to identify the benefits of integrating AI in teacher training, thus contributing to the discussion and reflection on the subject. The results show that, although there is a need for more literature in the area, there is recognition of the importance of providing teachers with digital skills in the area of AI through continuous training so that they can be in line with the new educational reality.
- The emergence of algorithmics in grade 1: a study within the mathematical curriculumPublication . Mestre, Célia; Martins, Cristina; Tourais, Cândida; Guerra, IsabelThis article presents a study carried out with two grade 1 classes, in the context of implementing the new Mathematics' curriculum. A sequence of tasks was carried out with the purpose of developing computational thinking, practices articulated with learning about the topic Numbers, and an attempt was made to identify the five practices of computational thinking in the students' activities. We ascertained that the students mobilized all the practices, the emergence of algorithmics coming to the fore and, at the same time, these practices allowed them to delve deeper into their mathematical knowledge in the content explored in the topic Numbers.
- The Challenges of Learning Assessment in the Age of Artificial IntelligencePublication . Gonçalves, Bruno F.; Patrício, Maria Raquel; Comiche, Amália CutaneThe continuous growth of artificial intelligence in the world and the consequent integration of this type of technology into the various economic sec- tors of societies seems to be triggering new relationships with machines, but also new ways of working. Education, as one of the most important sectors of a nation, can no longer escape this new reality of integrating this type of technology into teaching and learning processes. It is precisely because of this fact that this re- search emerges, which aims not to set aside or exclude this (r)evolution, but ra- ther to consider them as important and useful tools for innovation in education, putting them at the service of this sector. In this sense, we believe that it is essen- tial to carry out a study to identify and understand the main challenges in carrying out the process of assessing students in the age of artificial intelligence. A sys- tematic review of the literature will be carried out, focusing only on the three years - the artificial intelligence boom - and through it we will try to identify the major challenges that educational agents, but especially teachers, face in as- sessing students, contributing to literacy in the area, but also to a serious debate on this issue that is already being discussed so much in educational institutions. The results suggest that there is a set of challenges that teachers have to deal with, which, according to the content analysis carried out, are related to authenticity, ethics and fraud.
- (Re)thinking Teacher Training in the Digital Age: Teacher Training Models for Online PracticePublication . Gonçalves, Bruno F.; Rebelo, Piedade Vaz; Pessoa, Maria Teresa; Gonçalves, VitorIn recent years, the need to train teachers to teach online has been highlighted, not only because of the exponential growth of technologies in all economic sectors of society, but also because of the very need for education to modernize and, through this, innovate in the digital sphere. The covid-19 pandemic has only demonstrated, now unequivocally, the urgency of teacher training in the field of online teaching, as well as the need for instructional design and evaluation of training models to support learning. It is precisely because of these two assumptions that there is an urgent need to develop research in the area that allows us to (re)think teacher training in the digital age so that teachers can participate in training actions and, through them, acquire fundamental skills for the realization of online teaching. In this sense, through a systematic review of the literature, we sought to identify and characterize training models geared towards teaching practice in online education. In this way, it may be possible to contribute to the development of a matrix for the instructional design of a teacher training model that prepares these professionals for online education. The results show that, although the literature has made an indispensable contribution to reflection on teacher training models, we recognize that more research is needed in the area, since the literature is deficient in terms of the subject under analysis.
- Artificial intelligence in education in Cape Verde: potential and challengesPublication . Gomes, António P. M; Gonçalves, Bruno F.This research aims to explore the potentialities and challenges of AI in education in Cape Verde, in order to understand how AI can be used in the teaching–learning context. To carry out the research, a qualitative methodology was adopted supported by a literature review. With support from the documents found, the benefits and potentialities were analyzed, reflecting on the ethical implications of the application of AI in education, with emphasis on privacy, data security and ethics. We discussed the findings related to the potential and challenges of applying AI and how it can play a key role in analyzing data on learners’ performance and preferences, providing immediate feedback, personalized recommendations and complementary activities. Research suggests that AI in education has the potential to improve the equity, quality and reach of education, however, it is necessary to face challenges, such as ensuring the ethical use of AI, accessibility for all students, data protection and privacy. In Cape Verde, AI can be a powerful tool to mitigate socio-economic and geographical challenges, providing a more balanced and equal education across all islands. However, the challenges of access to high-speed internet and the quality of services provided by utilities can be real challenges to overcome.
- Basic education professionals’ perceptions of digital literacyPublication . Patrício, Maria Raquel; Mesquita, Elza; Pereira, Ana Maria; Vieira, BrunoIt is recognized that it is important to develop activities that involve children in the use of different digital resources. However, this involvement must be gone with, mediated, and supervised by a responsible and knowledgeable adult, thus making digital resources helpful and beneficial for the progress of children’s different skills. The research we have carried out has focused, among other things, on the following goal: To understand the beliefs of kindergarten teachers and 1st cycle elementary school (1st CEB) teachers about the strengths and weaknesses of their digital literacy, to assess the different stages or levels of digital skills devel- opment. Data collection, using a questionnaire survey, was carried out in a school grouping in a city in the north-east of mainland Portugal. Considering the results obtained, it should be noted that some steps are being taken to implement digital literacy in educational contexts. However, we believe that some aspects can be worked on and developed to promote the use of digital technologies, to prepare children for a more digital, innovative, and creative age, without neglecting their safety and preferences. There are sometimes difficulties experienced by profes- sionals that cause them to put off using digital technologies in their educational practices, either because of the age group they work with or because they are unwilling to invest more in their training.
- ChatGPT: systematic review of potentials and limitations in educationPublication . Patrício, Maria Raquel; Gonçalves, Bruno F.Thegrowthinthesupplyofartificialintelligencetechnologiesinrecent months has been drawing the attention of governments and public and private organizations in all economic sectors of society. In this sense, also the education sector has been showing interest in this type of emerging technologies in the market. Thus, through the present research we seek to make a systematic review of the literature on the potentialities and limitations of ChatGPT in education. The systematic review of the literature will be carried out with the support of a pre-defined set of criteria that will be essential for the serration of information on the topic addressed. The results of the research point to the existence of a set of potentialities, but also limitations of ChatGPT for education, namely for teaching- learning processes. However, like all technologies, there are always potentialities and limitations, and it is up to educational agents, especially institution directors and teachers, to adopt the most appropriate AI technologies for each learning moment. Digital and pedagogical innovation in education will always be important for student motivation, streamlining teaching-learning processes and improving the quality of education.