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- Challenge and conceptual solution for young football players in PortugalPublication . Rodrigues, P.; Fernandes, C.; Teixeira, F.; Tebús, J.; Azevedo, J.; Pawlak, M.; Khan, M.; Pereira, Fernando A.The challenge titled "Footballer's Journey Upgrade" aims to improve the living conditions and safety of young football players arriving in Portugal to play professionally, who face financial and social instability. The proposed solution involves the development of a computer/mobile app that functions as a support platform for these players. This platform will offer job proposals from support groups and legal information about transfers/registrations in football leagues. Additionally, there will be a system allowing players to freely and anonymously share their experiences with agents and clubs. This project represents an innovative effort to provide support and security to young football talents in Portugal, addressing critical challenges they face at the beginning of their professional careers.
- Enhancing team engagement and notoriety for youth: strategies for gdbPublication . Rodrigues, Pedro; Afonso, Patrício; Ali, Asfand; Rodrigues, Carolina; Ramos, Frederico; Serafini, Lais Fabiana; Afonso, Carlos; Pereira, Fernando A.The proposed action plan of the co-creation challenge seeks to increase the engagement and visibility of a sports team, with particular emphasis on attracting young people and diverse audiences. The central issue addressed is the lack of engagement, which has resulted in declining relevance, motivation, and revenue streams for the team. The proposed solution adopts a multi-faceted approach comprising a digital marketing plan, the organisation of an open day, and the hosting of e-sports tournaments. These strategies are intended to bridge the gap between younger audiences and the team, create new revenue streams, engage e-sports players, and promote diversification into other sports. This initiative represents an important step towards revitalising the team’s presence and appeal within a rapidly evolving sports and entertainment landscape.
- Charming local housing an immersive storytellingPublication . Almeida, J. P.; Pires, I.; Radu, M.; Charif, S.; Decolin, P.; Pereira, Fernando A.; Dalle, P.Touristic Local Housing (Alojamento Local – AL) refers to private establishments, located in both urban and rural areas, providing temporary accommodation to national and international visitors at affordable prices. This type of lodging differs markedly from conventional hotels and inns. A key feature of AL is its ability to foster a closer relationship between travellers and local traditions and culture, creating a more immersive and meaningful stay. This accommodation model has grown rapidly worldwide, with Portugal being no exception. The sharp rise in demand and supply, together with recent legislative changes and the evolving expectations of a diverse tourist market, has placed considerable pressure on the sector and created multiple challenges. It is therefore timely to rethink Touristic Local Housing in view of future scenarios. Problem/Need description: How can the travel and accommodation experience be made more immersive and enjoyable in a world increasingly connected to artificial intelligence? Solution approach: Forge partnerships with firms specialising in virtual reality; Develop smart environments integrated with AI technology; Design a bespoke virtual assistant, similar to “Alexa”, adapted to the local context. Benefits: Strengthen the link between visitors and the local traditions and cultural heritage of Bragança; Embed cutting-edge technological innovations into the tourism offering; Provide a unique, engaging, and customised experience that boosts guest satisfaction and promotes local identity.
- Rionor - hi, we are herePublication . Pereira, Fernando A.; Rodrigues, P.; Alves, F.; Almeida, H.; Amaral, L.; Luz, I. M.RIONOR (Western Iberian Network for a New Borderland Order), founded on 1 October 2016 in a small house on the Rio de Onor border, is a transnational Iberian association led by Raiano citizens from both sides of the frontier. It seeks to become a school of citizenship, promoting civic participation, building critical awareness of the surrounding social reality, and deepening cross-border cooperation between Trás-os-Montes, Castile and León, and Galicia as the most effective means to counter depopulation and revitalise these regions. RIONOR underscores the urgency of defending solidarity through active, democratic associations, encouraging citizens to devote part of their time to advancing the common good as the best path towards a fairer and more humane world. The Challenge: How can we amplify the voice of RIONOR’s population? How can we make its communication more impactful? How can every resident become an ambassador for the values of their land? Solution approach: To design a communication plan that strengthens RIONOR’s engagement with the Raiano population, its partners and political actors. To create a mobile application to enhance awareness and visibility of RIONOR.
- Casa do Joa – message in the bottlePublication . Pereira, Fernando A.; Afonso, C.; Afonso, J.; Vaz, T.; Pratiksha, S.; Pinheiro, L.; Machado, I.Our aim is for everyone to learn more. To simplify and deliver information more quickly and effectively, we will use our social media platforms, where we will share short pieces of knowledge and curiosities, ranging from technical insights to more accessible content. We do not want people to simply drink wine; we want them to understand what, how, and why behind it. Problem/Need description: There is a general lack of knowledge among ordinary consumers regarding wine culture. Solution approach: Since our main objective is to promote wine while preserving its essential cultural values, establishing partnerships with IPB and other institutes offering oenology courses appears to be a promising strategy. Representing our brand at regional and interregional wine festivals can increase public interest in the product. Additionally, organising wine tastings and exclusive trips to the countryside forms part of our plan. Sharing accessible and informative content about wine and its culture on social media will also be a key component of the solution.
- Solid state love “made with love and high vibrations”Publication . Pereira, Fernando A.; Antão, Celeste; Cordeiro, Alfredo; Oliveira, Amanda; Santos, Lavínia dos; Tsuka, Letícia; Jailson , AfonsoPremature fermentation of chestnut jam. How can product preservation and sanitary quality be improved without increasing the minimum required sugar content or compromising flavour? HOW IT CAN BE DONE Adoption of good practices in the handling of raw materials and equipment; consistent use of personal protective equipment (PPE); strict adherence to hygiene and food safety standards. BENEFITS Enhanced microbiological safety of the product; extended shelf life; reduction of losses for the producer. SOLUTION Development of a Hygiene and Food Safety Manual, incorporating revised practices in: raw material preparation and handling; personal hygiene; environmental, equipment and utensil hygiene; processing and bottling.
- Health literacy across the mirandese plateau “seja o presente de Vimioso, seja presente”Publication . Veiga-Branco, Augusta; Monte, Ana Paula; Pereira, Fernando A.; Soares, D.; Reis, I. dosVimioso is a rural area where agriculture is the main occupation. Emigration and the rural exodus towards coastal cities (Bragança, Porto, Lisbon) have caused severe depopulation. The municipality’s population is now largely elderly, with very low birth rates. Due to geographical isolation and weak communication networks, there is an evident need for stronger engagement and better understanding of health issues. Improving health literacy is therefore vital, empowering people to identify and adopt behaviours that promote well-being. Problem/Need description: What measures can be introduced to raise health literacy in ageing, sparsely populated regions? How can awareness of health and social interaction be strengthened among the residents of Vimioso? Solution approach: Deliver health education programmes that create collaboration between the human resources of partner institutions
- Little daisy – hummm, so nicePublication . Pereira, Fernando A.; Pereira, B.; Cardoso, D.; Moura, A.; Silva I.; Évora, J.; Freitas, R.; Andrade, W.; Bartolomeu, J.Little Daisy is a brand specialising in childcare products and toys, founded within a family environment with the aim of supporting other households. The company operates both a physical store in the city of Penafiel and an online platform (https://alojadalittledaisy.com). The brand seeks to offer families a variety of ecological and sustainable options, prioritising conscious and healthy parenting. Little Daisy strives to provide children with experiences appropriate for each stage of development, while also giving parents confidence that they have made the optimal choices for their little ones. The Challenge: In a digital market dominated by multinational corporations, how can a small family-run business carve out its space? How can its family-oriented identity, together with its educational, aesthetic, and sustainability values, contribute to children’s development and learning? How can the business achieve growth despite limited resources for online investment? The Solution Approach: The strategy focuses on enhancing social media presence: developing a structured posting calendar, collaborating with local influencers, investing in paid traffic, sharing parenting tips and product usage guides, adapting to emerging platforms and trends (TikTok, among others), and employing AI to optimise the creative process. The animated Little Daisy (derived from the logo) acts as a unifying element in the online communication strategy, connecting the brand with its audience. Benefits: The principal benefit lies in the convenience offered to customers, who can make purchases without leaving their homes. Additionally, customers gain assurance that their children are using products of the highest quality, reflecting the core values of the brand. Finally, parents remain informed about the latest developments in childcare and receive guidance to facilitate and enrich their parenting journey
- Understanding sustainability challenges in social enterprise development a practical toolPublication . R. Paswan; Ferro-Lebres, Vera; Pereira, Fernando A.; Almeida-de-Souza, Juliana; Jeremias, F.In recent decades, there has been growing interest in the phenomenon of social entrepreneurship among both academic researchers and practitioners (Lumpkin et al., 2013; Zahra & Wright, 2015). The emergence of social entrepreneurship is often regarded as a response to the increasing social and economic challenges that governmental and non-governmental entities have struggled to address (Zahra et al., 2009; Teasdale, 2010; Gomez et al., 2020). Social enterprises are encouraged to adopt innovative and entrepreneurial strategies, fostering a more viable and financially sustainable environment. However, operating in an increasingly competitive context, social enterprises face significant challenges in managing dual mission activities. It is argued that key factors contributing to the failure of social enterprise sustainability include the inability to manage resource dependency, fund diversion, trustworthiness, lack of entrepreneurial acumen, and insufficient strategic human resource management, all of which heighten the risk of sustainability failure. In response, we propose a comprehensive framework, drawing on existing literature (Seelos & Mair, 2005; Huybrechts & Nicholls, 2012; Kamaludin et al., 2021), to strengthen the resilience and sustainability of social enterprises. This framework emphasises training and promotes a continuous learning environment to enhance strategic planning and governance for both short-term and long-term social missions, strengthening leadership and governance, stakeholder engagement, financial viability, innovation and partnerships, effective human resource management, training programmes, and impact assessment. The NEST Project aims to organise social business workshops, bringing together stakeholders from diverse fields. In Portugal, we have established a partnership with iLocal – Local Intelligence (Association for the Regeneration, Development, and Governance of Local Economies) to develop a Social Innovation Ecosystem for Healthy Living (SIEHL). The primary aim of these workshops is to facilitate the generation of social business ideas, promoting creativity, collaboration, and practical problem-solving. Participants will contribute to developing social business ideas specifically designed to address local social issues. Subsequently, the next steps involve producing scientific papers proposing theoretical frameworks and developing tools to support local partners, ensuring a comprehensive approach to fostering and sustaining impactful social initiatives.
- Donkey wonderlandPublication . Eduarda, Maria; Freitas, Joana; Khakurel, Purnata; Gonçalo, Wilvane; Conceição, Joana da; Pereira, Fernando A.The idea is to organise educational and recreational activities that contribute to combating loneliness among the elderly and to better understand these amazing animals. To reach this, AEPGA intends to organise donkey mediation activities that involve elderly people interacting with donkeys, aiming to mitigate several physical, mental and social health problems. Donkeys and the elderly, surprisingly, share a slower pace of life and a pearl of wisdom that comes with age. Donkeys are known for their calm demeanour, gentleness, sweetness, patience and resilience, which are qualities valued in old age. This interaction can emphasise the importance of care and well-being for animals, fostering a sense of purpose and connection with nature. In short, the well-being of people can be achieved alongside the well-being of animals (donkeys). Objectives: Better wealth being, bring happiness to both donkeys and the elders. Methodology: The WE project approach, in which a team of multidisciplinary and multicultural talents, through a simple co-creative design process, achieves the solution to the challenge proposed by the partner. Result: Join us for a special weekend dedicated to Mirandês Donkey. Interactive and educational activities for all ages. Sponsor a donkey and support its preservation. Meet Tó, our star donkey, and follow his dedicated page on social media. Learn, connect, and help preserve this incredible part of our heritage. Conclusions: The organisation was already carrying out various activities to bring people and donkeys together. Our solution enhances the communication of this activity and adds creativity to the work already being done.