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Charming local housing an immersive storytelling
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Orientador(es)
Resumo(s)
Touristic Local Housing (Alojamento Local – AL) refers to private establishments, located in both urban and rural areas, providing temporary accommodation to national and international visitors at affordable prices. This type of lodging differs markedly from conventional hotels and inns. A key feature of AL is its ability to foster a closer relationship between travellers and local traditions and culture, creating a more immersive and meaningful stay. This accommodation model has grown rapidly worldwide, with Portugal being no exception. The sharp rise in demand and supply, together with recent legislative changes and the evolving expectations of a diverse tourist market, has placed considerable pressure on the sector and created multiple challenges. It is therefore timely to rethink Touristic Local Housing in view of future scenarios.
Problem/Need description: How can the travel and accommodation experience be made more immersive and enjoyable in a world increasingly connected to artificial intelligence?
Solution approach: Forge partnerships with firms specialising in virtual reality; Develop smart environments integrated with AI technology; Design a bespoke virtual assistant, similar to “Alexa”, adapted to the local context.
Benefits: Strengthen the link between visitors and the local traditions and cultural heritage of Bragança; Embed cutting-edge technological innovations into the tourism offering; Provide a unique, engaging, and customised experience that boosts guest satisfaction and promotes local identity.
Descrição
Palavras-chave
Touristic local housing Heritage of Bragança
Contexto Educativo
Citação
Almeida, J. P.; Pires, I.; Radua, M.; Charif, S.; Dalle, P.; Decolin, P.; Pereira, Fernando A. (2024). Charming local housing an immersive storytelling. In In2CoP 2024 - Conferência Internacional em Processos de Cocriação no Ensino Superior 2024. Bragança: Instituto Politécnico de Bragança. p. 56. ISBN 978-972-745-363-4
Editora
Instituto Politécnico de Bragança