Websites usability evaluation of the terras de Trás-os-Montes hotels

Morais, Elisabete Paulo; Cunha, Carlos R.; Santos, Arlindo

http://hdl.handle.net/10198/25387

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Authors

Morais, Elisabete Paulo

Cunha, Carlos R.

Santos, Arlindo

Abstract(s)

Website is a bridge between users and online information. It is extremely important in terms of marketing and must be designed according to the rules of usability, especially in hotel industry. Websites with high usability value will be accessed by more users. Therefore, building a useful website is important. This study aims to evaluate, from the point of view of usability, the websites of hotel establishments in Terras de Trás-os-Montes, a region located in the north of Portugal.

Keywords

Hotel Website Usability TTM

URI

http://hdl.handle.net/10198/25387

Citation

Morais, Elisabete Paulo; Cunha, Carlos R.; Santos, Arlindo (2022). Websites usability evaluation of the terras de Trás-os-Montes hotels. In Reis, J.L., López, E.P., Moutinho, L., Santos, J.P.M.d. (Eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies: Proceedings of ICMarkTech 2021, Vol. 1. Singapore: Springer Nature, p. 463-469. ISBN 978-981-16-9267-3