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Publicação
Websites usability evaluation of the terras de Trás-os-Montes hotels
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| 1.47 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Website is a bridge between users and online information. It is extremely
important in terms of marketing and must be designed according to the rules of
usability, especially in hotel industry. Websites with high usability value will be
accessed by more users. Therefore, building a useful website is important. This
study aims to evaluate, from the point of view of usability, the websites of hotel
establishments in Terras de Trás-os-Montes, a region located in the north of Portugal.
Descrição
Palavras-chave
Hotel Website Usability TTM
Contexto Educativo
Citação
Morais, Elisabete Paulo; Cunha, Carlos R.; Santos, Arlindo (2022). Websites usability evaluation of the terras de Trás-os-Montes hotels. In Reis, J.L., López, E.P., Moutinho, L., Santos, J.P.M.d. (Eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies: Proceedings of ICMarkTech 2021, Vol. 1. Singapore: Springer Nature, p. 463-469. ISBN 978-981-16-9267-3
Editora
Springer Nature