EsACT - Publicações em Proceedings Indexadas à WoS/Scopus
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- Unlocking the Untapped Potential of Digital Tools for Promoting Low-Density Territories: A Case Study of MirandelaPublication . Cunha, Manuela; Correia, Ricardo; Carvalho, Aida; Cunha, Carlos R.; Fontes, RutaDigital media have revolutionized promotional access, offering a universally accessible platform for dissemination. However, this study highlights a disparity in digital awareness and potential utilization between low-density and urban destinations. Using a case study, the research examines a specific low-density territory in northeastern Portugal and reveals that, despite certain efforts, the destination has not fully harnessed the resources offered by digital media. This raises concerns about its competitiveness compared to other destinations. In light of these findings, it is imperative to consider actions aimed at optimizing the potential of digital communication tools. By doing so, low-density territories can enhance their visibility, attractiveness, and competitiveness in the tourism landscape.
- Effect of the Accounting Standard Adopted on the Quality of Financial Information of Companies in the Restaurant SectorPublication . Monteiro, Zuleica; Fernandes, Ana; Alves, Jorge; Martins, Catarina AntóniaO presente trabalho tem como principal objetivo aferir se o nível do referencial contabilístico adotado pelas empresas do setor da restauração e similares influencia a sua qualidade da informação financeira. Para o efeito, classificam-se as empresas com informação disponível na base de dados Sistema de Análise de Balanços Ibéricos com o nível de referencial contabilístico que estão obrigadas a adotar, face aos critérios definidos pelo Sistema de Normalização Contabilística. A qualidade da informação financeira é aferida de acordo com o modelo de [1]. Os resultados empíricos mostram que existe uma relação positiva e estatisticamente significativa entre a qualidade da informação financeira e o nível de referencial contabilístico adotado, o que vai ao encontro da hipótese de investigação formulada e permite concluir que quanto maior o nível de referencial contabilístico adotado pela empresa maior é a sua qualidade da informação financeira.
- Visitors’ Space–Time Behaviour at Parque Biológico De VinhaisPublication . Rodrigues, Isabel; Martins, Márcio Ribeiro; Esteves, Elsa Tavares;This research mainly aims to analyse the space–time behaviour of visitors to the Parque Biológico de Vinhais (PBV) in Portugal. The Park is an ecotourism destination in the Montesinho protected area, where environmental education and respect for nature are practised. Data was collected by tracking visitors using a smartphone app with GPS (Global Positioning System) technology. It was concluded that, on average, the duration of the visits was approximately 1 h and 10 min and that, during this time, the visitors were in motion for an average of 20.5 min and stationary for an average of 53.3 min. The average distance covered was 1209 m. As for the movements made by the visitors tracked, there was a greater concentration of visitors on the park’s central walkway. As they move away from the central walkway, the density of movements decreases. Understanding the space–time behaviour of visitors is fundamental for the intelligent management of attractions and tourist destinations, allowing us to develop market strategies that are more suited to demand. Several managerial and methodological contributions are presented in the conclusions.
- Residents’ perception of tourism development: a perspective from a low-density territoryPublication . Martins, Márcio Ribeiro; Martins, Catarina Antónia; Alves, JorgeThis study explores residents' perceptions of tourism development in the Mirandela municipality, Portugal. The research aims to understand tourism's socio-cultural and economic impacts from the residents' perspective, considering both positive and negative effects. The study employs a quantitative approach through the survey of 358 residents. Findings reveal that younger residents (<30) have a more positive perception of tourism's impacts, and those with undergraduate studies have less favourable perceptions. Rural residents have more positive perceptions than urban residents, and there is no significant difference in perceptions between those involved in tourist activities and those not involved. Residents who view tourism as beneficial showed higher mean scores across several items than those who view tourism as harmful or neutral. No significant differences were found regarding the increase in the cost of living. This research highlights the importance of involving local communities in tourism planning and development to ensure balanced and sustainable growth. The conclusions present several practical and managerial implications and provide actionable recommendations for policymakers and professionals in tourism, sustainable development, and community planning.
- An Architecture for Monitoring Elderly Using Digital Image Processing and Artificial IntelligencePublication . Cunha, Carlos R.; Moreira, André; Fernandes, Joana M.S.R.The world population, on average, has seen its life expectancy increase. This phenomenon is causing the elderly population to grow. This reality has put pressure on the development of solutions - across a multidisciplinary spectrum - that are capable of helping the elderly in their daily lives. This assistance is especially important for elderly people who live alone and isolated - a common reality in many rural areas where there is a low population density. This work presents an architecture based on the use of digital image acquisition and processing associated with using Artificial Intelligence. This way, we can create solutions with easy deployment that do not disrupt the elderly’s normal day-to-day life and ensure that third parties accompany them. Even though the proposed architecture can be complemented with sensory aspects linked to the elderly person themselves, this component, as it is independent and easily incorporated, was not the object of study.
- Synergies for cross-border tourism: a collaborative proposal for rural revitalization in Northern Portugal and SpainPublication . Fernandes, Joana; Nogueira, Sónia P.Attracting tourists to rural areas is a complex challenge, often overshadowed by the allure of urban or beach destinations. Limited infrastructure, sparse amenities, and a lack of visibility in the tourism industry contribute to the difficulty in drawing visitors to these less-explored regions. Accessibility issues, stemming from limited transportation options, further deter potential tourists, as rural destinations may be challenging to reach compared to well-connected urban centres. To address these challenges, collaborative efforts are essential. Regional entities must work together to make rural areas more appealing to tourists seeking unique adventures off the beaten path. The visibility of rural destinations also requires collaborative promotional campaigns that leverage digital platforms and social media to reshape perceptions about rural travel. This study introduces a project aiming to develop an online platform supporting the structuring of tourist products in the cross-border areas of Northern Portugal and Castile and León in Spain. Focusing on nature tourism, wine and gastronomy, cultural and landscape tours, and active tourism, the project addresses common challenges such as aging populations, depopulation, and limited digital connectivity in both regions. By fostering collaboration and offering a structured approach to sustainable and ecological tourism, the project aims to enhance visitor attraction and promote synergies between the resources of both regions. The proposed online platform will provide comprehensive tourist information about the cross-border areas, facilitating the commercialization of tourist resources in a structured manner. Whether suggesting frequenting independent travellers or collaborating with tour operators and inbound travel agencies, the goal is to stimulate tourist attraction, prolong their stay in the region, and boost the economy of these cross-border areas.
- Tourwise Project: The Potential of Incentive Strategies on Tourists’ Space–Time Behaviour in Urban DestinationsPublication . Martins, Márcio Ribeiro; Costa, Rui Augusto da; Correia, Ricardo; Costa, Adriano;Urban tourism has been growing in such a way that it has contributed to increased tourist pressure in some areas—a consequence of the high concentration of visitors in time and space. Since mobility is fundamental to tourism and the knowl-edge of how tourists consume and experience an urban destination is very important for its sustainable management, it is relevant to develop strategies to disperse visitors from places with high concentration to other places without a high concentration. The aim of this article is to understand the impact of incentives on the spatiotem-poral behaviour of visitors, which refers to how tourists move and spend their time in a destination in a historic city classified by UNESCO as a World Heritage Site and disseminate an innovative research project and discuss its operationalisation and expected results based on the literature review already conducted. Framed in a research model, this project could contribute important to Destination Manage-ment Organisations (DMOs). The use of incentives could help in the more efficient management of tourist flows in more congested areas, contributing to an improve-ment in the quality of life of residents and an improvement in the quality of the visiting experience for tourists.
- The interdependence of visitors’ information sources and activities performed in protected areas: a perspective from Portugal and CroatiaPublication . Martins, Márcio Ribeiro; Esteves, Salete; Radovic, Tihana Cegur;This research aims to analyse the relationship between the sources of infor-mation used before and during the visit, visitors’ sociodemographic characteristics, and the number of activities carried out at the destinations. Through a convenience sampling technique, an online and onsite questionnaire was conducted on 408 indi-viduals who visited protected areas within the districts of Vila Real and Bragança, Portugal, and within the Karlovac County region, Croatia, in the last 5 years. Data were analysed using the statistical software Jamovi 2.2.5, an open statistical software employing both univariate and multivariate statistical methods. The results show that younger visitors used more online search engines to search for information about nature destinations. There is also a significant positive relationship between visitors who use online search engines before and during the visit to protected areas and the number of activities they do. The contribution of this paper is a refined understanding of nature-based visitors in the north-east of Portugal and in the continental part of Croatia, regions with an extraordinary potential for nature tourism. Practitioners and academics can use the results to attract and retain different market segments in these protected areas.
- Digital Marketing as a Tool to Promote Rural Tourism Ventures: The Case of Casa da LagoaPublication . Ribeiro, Mafalda; Esteves, Elsa Tavares; Morais, Elisabete PauloRural Tourism emerges as a unique tourism product, capable of attracting the attention of tourists to rural areas whose tourist potential is considerable, but which is sometimes not well used. For this reason, companies operating in rural tourism must adopt specific measures to be able to promote their product/service, and the tourist destination itself, being able to use the various digital marketing tools for the same purpose. In this sense, the main objective of this paper is to analyse the presence of Casa da Lagoa, Portugal, in the different social media, through an exploratory analysis of its website and a quantitative analysis of the other social media used by the company
- Misalignment in consumption practices in hiking tourism: A qualitative study in Northern PortugalPublication . Quintão, Ronan; Lopes, Luisa; Santos, Lara; Esteves, SaleteThis study addresses a theoretical gap by investigating the impact of the misalignment in non-food consumption practices, such as preparation, planning, and execution of hiking tourism activities, an area that has been underexplored in existing literature, which primarily focuses on food practices. To extend this literature, the present research aims to understand how the misalignment of these practices affects the consumer experience in hiking tourism. Based on participant observation and ethnographic interviews conducted at a hiking tourism event in northern Portugal, the paper highlights the behavior of regular hiking tourism consumers and its impact on their tourism experience. The main findings indicate that the ineptitude in selecting and using equipment, difficulty in assessing physical effort, and increased physical demand during the activity, due to the misalignment of consumption practices, negatively affect the experience of regular hiking tourism consumers. The study contributes theoretically by expanding the understanding of how misalignments in non-food consumption practices affect hiking tourism. By identifying these misalignments, the study enables consumers and organizations to promote learning and enhance the consumption experience in hiking tourism.