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Advisor(s)
Abstract(s)
Com o permanente desenvolvimento da tecnologia é imperativa uma constante modernização e adaptação aos novos paradigmas para que as experiências turísticas consigam manter a sua competitividade. O turismo cultural, um dos setores mais competitivos da indústria turística, tem vindo a adaptar-se às mudanças globais através do recurso a tecnologias interativas como mecanismo de diferenciação. A Realidade Aumentada e a Realidade Virtual são duas ferramentas potenciadoras da modernização e da competitividade, que conseguem dar resposta às necessidades cada vez mais exigentes dos consumidores. Estas inovações tecnológicas aplicadas a uma experiência cultural conseguem criar uma experiência mais imersiva e interativa que atrai e satisfaz as necessidades dos turistas. Este artigo pretende mostrar o impacto da Realidade Aumentada e da Realidade Virtual na oferta cultural através da análise da experiência ‘Ara as it Was’ que se considera um bom exemplo da aplicação tecnologia na recriação de eventos reais passados enquanto potencia uma aprendizagem interativa.
With the permanent development of technology, constant modernization and adaptation to new paradigms is imperative so that tourist experiences can maintain their competitiveness. Cultural tourism, one of the most competitive sectors of the tourist industry, has been adapting to global changes through the use of interactive technologies as a differentiating mechanism. Augmented Reality and Virtual Reality are two tools that enhance modernization and competitiveness, which are able to respond to the increasingly demanding needs of consumers. These technological innovations applied to a cultural experience manage to create a more immersive and interactive experience that attracts and satisfies the needs of tourists. This article aims to show the impact of Augmented Reality and Virtual Reality on the cultural offer through the analysis of the 'Ara as it Was' experience, which is considered a good example of the application of technology in the recreation of past real events while enhancing interactive learning.
With the permanent development of technology, constant modernization and adaptation to new paradigms is imperative so that tourist experiences can maintain their competitiveness. Cultural tourism, one of the most competitive sectors of the tourist industry, has been adapting to global changes through the use of interactive technologies as a differentiating mechanism. Augmented Reality and Virtual Reality are two tools that enhance modernization and competitiveness, which are able to respond to the increasingly demanding needs of consumers. These technological innovations applied to a cultural experience manage to create a more immersive and interactive experience that attracts and satisfies the needs of tourists. This article aims to show the impact of Augmented Reality and Virtual Reality on the cultural offer through the analysis of the 'Ara as it Was' experience, which is considered a good example of the application of technology in the recreation of past real events while enhancing interactive learning.
Description
Keywords
Realidade aumentada Realidade virtual Turismo cultural Tecnologias Museus
Citation
Andrade, Mariana; Mendonça, Vítor; Correia, Ricardo; Franco, João (2022). Realidade aumentada e realidade virtual em turismo cultural: ‘Ara as it Was’ = Augmented reality and virtual reality in cultural tourism: ‘Ara as it Was’. In 17th Iberian Conference on Information Systems and Technologies, CISTI 2022. p. 2-6. ISBN 978-989-33-3436-2
Publisher
IEEE