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Advisor(s)
Abstract(s)
An event is an occasion, planned and organized with a specific goal, which occurs at
a particular time and place, for a target audience. The multitude of factors inherent to
its creation and organization lead to endless classifications, dividing them into
categories, interest area, audience types, periodicity, program, objectives, and so on.
Due to an event’s ability to generate new flows of people, they can economically
boost a city, a neighbourhood or a street, making it an excellent opportunity for local
development and promotion.
Many events do create a large influx of people over their lifetime, but their effects can
be much broader by the ability to stimulate information through the media by putting
the promoter's name and location in the public mind and giving a positive image
about the promoter and/or the destination where the event takes place. This
motivates the influx of new people to the destination in order to attend the event.
However, many are also attracted by the destination itself, influenced by the increase
of information in the media, thus intensifying future visits. The case presented here
concerns the municipality of Torre de Moncorvo that has been focusing on the
Medieval Fair, a large annual event.
The objective of this study is to estimate the economic impact of the Medieval Fair,
using secondary data, through the consultation of specialized bibliography and
through information available from different entities involved, and using primary data,
in a quantitative approach, with surveys to exhibitors and visitors during the Medieval
Fair.
With this study and the results achieved, the promoter will be able to devise
strategies for the enhancement of the event, seeking to attract more visitors,
increasing the average length of stay of tourists, their loyalty to the destination, and
boosting local economy and job creation.
Description
Keywords
Medieval fair Events Tourism Torre de Moncorvo
Citation
Carvalho, Aida; Fernandes, Joana; Moreira, Victor (2019). Analysis of the economic impact of Torre de Moncorvo’s medieval fair for local development. In 11th International Tourism Congress. Funchal
Publisher
CiTUR - Centre for Tourism Research, Development and Innovation