EsACT - Resumos em Proceedings Não Indexados à WoS/Scopus
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- Spatiotemporal tourist behaviour forecastPublication . Fontes, Ruta; Costa, Rui; Martins, Márcio Ribeiro; Correia, Ricardo; Carvalho, Aida; .This research systematically explores spatiotemporal tourist behaviour forecasting by examining and comparing traditional, machine learning, and hybrid models. Specifically, it seeks to identify key data sources, analyze their impact on prediction accuracy, and evaluate the performance of diverse analytical models. Furthermore, it investigates the practical applications of these forecasts across different areas, offering valuable insights for tourism stakeholders (Zheng et al., 2017)
- The Role of Artificial Intelligence in Social Media Marketing: A Literature Review Focusing on SMEs in Local AccommodationPublication . Gomes, Cristina; Coelho, Ana Sofia; Morais, Elisabete Paulo; VieiraPurpose: This study aims to explore how Artificial Intelligence (AI) is transforming social media marketing in the local accommodation sector, with a particular focus on small and medium-sized enterprises (SMEs). It seeks to identify key trends, benefits, and challenges associated with AI adoption in this context. Methodology: A systematic literature review was conducted following the PRISMA framework. The analysis included peer-reviewed articles and academic sources retrieved from SCOPUS, ScienceDirect, Google Scholar, and RCAAP, published over the last five years. Results: The findings indicate that AI significantly enhances customer engagement, improves conversion rates, and increases operational efficiency through tools such as predictive analytics and automated content generation. However, several challenges were identified, including ethical concerns related to data privacy, algorithmic bias, and the need for transparent governance. Research Limitations: This study is limited by the scope of available literature and the focus on secondary data. Empirical validation through case studies or fieldwork was not conducted, which may restrict the generalizability of the findings to all SME contexts. Originality: This paper contributes to the limited academic discussion on AI in social media marketing for SME local accommodation. It offers a structured synthesis of recent research and provides actionable insights for SMEs aiming to leverage AI tools in their digital marketing strategies, while also highlighting the importance of ethical and sustainable implementation.
- Flickr geotagged photos in tourism research: How important are they to understand visitors’ space-time behaviour?Publication . Martins, Márcio Ribeiro; Kadar, Bálint; .This research is a pioneering exploration into the role of geotagged photos from the Flickr social network in understanding visitors’ space-time behaviour. It aims to identify the main research topics, the methods used, and their contributions to tourism research, highlighting this important source of information to tourism studies, particularly in tourism management. As far as the authors know, no research has yet delved into this unique and promising area, which we believe will spark a new wave of interest in the field.
- Tourism experience, place attachment and site-specific environmentally responsible behaviour of tourists in campsites: an empirical study from CroatiaPublication . Cegur Radović, T.; Martins, Márcio Ribeiro; Birkić, D.; .The purpose of this paper is to determine the relationship between camping tourism experience, campsite place attachment (CPA) and site-specific environmentally responsible behaviour (SERB). An analysis of recent literature of TE, place attachment (PA) and SERB was performed. Empirical research was conducted on a convenience sample of 751 tourists in campsites in Croatia. The data analysis of descriptive and multivariate statistics was performed using the software package IBM SPSS Statistic Version 29. Hypotheses were tested using measurement and structural model in PLS SEM in Smart PLS (version 4).
- Territorial resources and sustainable innovation in tourism accommodation: a portuguese startup competitive strategyPublication . Fernandes, Catarina; Pinheiro, EduardoThe tourism industry is under increasing pressure to address its negative externalities, mitigate resource depletion, and adapt to changing consumer expectations. In this context, sustainable innovation has emerged as a critical strategy for achieving sustainable growth and competitive differentiation, encompassing the development and implementation of new products, processes, and organizational practices that reduce environmental impacts and promote sustainability within the sector. The use of renewable endogenous products as a catalyst for the eco-innovation process, beyond the implementation of sustainable practices (e.g., rainwater harvesting and reduction of single-use plastics), has not, to the best of our knowledge, been sufficiently investigated in the literature. Therefore, this study aims to provide a comprehensive perspective on sustainable tourism innovation, considering the role of the territory, in the perspective of resource provider, driving innovation, as well as the ultimate beneficiary of this innovation, promoting sustainable development, particularly in low-density territories. The study employs a qualitative methodological framework, operationalized through an in-depth case study of Ecocubo, a Portuguese startup specializing in modular ecological accommodation. Grounded in the Resource-Based View (RBV) Theory, Dynamic Capabilities Theory, Network Theory, and Open Innovation, this research demonstrates how sustainable tourism and tourism-related firms can achieve competitive advantage by orchestrating environmental resources and green capabilities.
- AI-powered educational platforms for enhancing social entrepreneurship skills: a systematic literature reviewPublication . Fernandes, Catarina; Pinheiro, Milhões Eduardo; .The goal of the research is to understand how AI-powered educational platforms can effectively enhance social entrepreneurship skills among higher education students. Specifically, the research aims to: 1. Explore the effectiveness of different AI-driven educational tools in cultivating essential competencies such as innovation, leadership, and ethical decision-making within the context of social entrepreneurship education. 2. Evaluate the comparative impact of various platforms on students; learning experiences and outcomes, particularly in diverse educational settings. 3. Identify the unique features and strengths of each platform to guide educational institutions in selecting the most suitable tools for fostering social entrepreneurship skills among their students.
- Tourist taxes and local sustainability: Trends in policy integration across Portuguese municipalitiesPublication . Carvalho, Luís M.; Martins, Márcio Ribeiro; Pinheiro, Eduardo; Costa, Cláudia S.; NettoThis study aims to analyse the recent evolution of municipal regulations regarding tourist taxes in Portugal, focusing on how these taxes are integrated into local public sustainability policies. It seeks to understand how municipalities are utilising these taxes as tools to mitigate the negative impacts of tourism (Carvalho et al., 2024; Göktaş & Çetin, 2023) and to promote more sustainable local development across economic, social and environmental dimensions. Additionally, the research aims to identify best practices and emerging trends in allocating revenues generated by these taxes, contributing to the ongoing discussion about their strategic role in sustainable tourism planning and management.
- Porto under pressure: spatial and temporal insights of the accelerated growth of tourismPublication . Martins, Márcio Ribeiro; Costa, Rui Augusto da; Correia, Ricardo; Costa, Adriano; AnaísaIn 2022, the capacity of tourist accommodation in the municipality of Porto, Portugal, corresponded to 5.7% of the national total, 31.9% of the total for the northern region and 60.9% of the Porto Metropolitan Area (Pordata, 2024). The growth rate of tourist activity, which has been above the national and regional average, is reflected in the 61.8% increase in the number of beds and the 46% increase in the number of overnight stays (Pordata, 2024a) between 2016 and 2022. These significant increases in tourist accommodation and overnight stays have led to an accelerated growth of tourism supply and demand in Porto, significantly impacting this destination.
- Habitação e financiamento: Avaliação de programas públicos em territórios de baixa densidadePublication . Jesus, Carla; Nogueira, Sónia P.; Bittencourt, Bernadete de Lourdes; Fernandes, Tiago; Mercereau, Jean; Bittencourt, Bernadete; Mesquita, Cristina; Martins, Márcio RibeiroAs políticas públicas de habitação, enquanto ciência social, possibilitam que o governo atue para colmatar carências habitacionais, desenvolvendo ações de cariz social que apoiem os cidadãos e permitam a sua inclusão na sociedade com direito a condições dignas. O direito à habitação enquanto direito legalmente consagrado deve ser assegurado e promovido a todos os cidadãos.
- Motivations of literary tourism in northern PortugalPublication . Esteves, Elsa Tavares; Costa, Adrinano; Carvalho, Pedro; Pereira, Carina; Lourenço, Cristina; Malheiro, Alexandra; Liberato, Dália; Liberato, Pedro; Sousa, Bruno; Medina, Lia; Coelho, Edinélida; Lopes, AnaísaThe purpose of this study is to identify the motivations of literary tourism consumers in the northern region of Portugal. The aim of this information is to contribute to the development of literary routes and the promotion of the region's cultural and literary heritage. We hope to contribute to the promotion of tourism policies geared towards the development of new products and experiences, based on the identity and specificities of the different territories involved, with relevant authors and works.