Analysis of the economic impact of Torre de Moncorvo’s medieval fair for local development

Carvalho, Aida; Fernandes, Joana; Moreira, Victor

Publication

Analysis of the economic impact of Torre de Moncorvo’s medieval fair for local development

2019Conference object

dc.contributor.author	Carvalho, Aida
dc.contributor.author	Fernandes, Joana
dc.contributor.author	Moreira, Victor
dc.date.accessioned	2019-11-25T10:45:12Z
dc.date.available	2019-11-25T10:45:12Z
dc.date.issued	2019
dc.description.abstract	An event is an occasion, planned and organized with a specific goal, which occurs at a particular time and place, for a target audience. The multitude of factors inherent to its creation and organization lead to endless classifications, dividing them into categories, interest area, audience types, periodicity, program, objectives, and so on. Due to an event’s ability to generate new flows of people, they can economically boost a city, a neighbourhood or a street, making it an excellent opportunity for local development and promotion. Many events do create a large influx of people over their lifetime, but their effects can be much broader by the ability to stimulate information through the media by putting the promoter's name and location in the public mind and giving a positive image about the promoter and/or the destination where the event takes place. This motivates the influx of new people to the destination in order to attend the event. However, many are also attracted by the destination itself, influenced by the increase of information in the media, thus intensifying future visits. The case presented here concerns the municipality of Torre de Moncorvo that has been focusing on the Medieval Fair, a large annual event. The objective of this study is to estimate the economic impact of the Medieval Fair, using secondary data, through the consultation of specialized bibliography and through information available from different entities involved, and using primary data, in a quantitative approach, with surveys to exhibitors and visitors during the Medieval Fair. With this study and the results achieved, the promoter will be able to devise strategies for the enhancement of the event, seeking to attract more visitors, increasing the average length of stay of tourists, their loyalty to the destination, and boosting local economy and job creation.	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.citation	Carvalho, Aida; Fernandes, Joana; Moreira, Victor (2019). Analysis of the economic impact of Torre de Moncorvo’s medieval fair for local development. In 11th International Tourism Congress. Funchal	pt_PT
dc.identifier.uri	http://hdl.handle.net/10198/19837
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	CiTUR - Centre for Tourism Research, Development and Innovation	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by-nc/4.0/	pt_PT
dc.subject	Medieval fair	pt_PT
dc.subject	Events	pt_PT
dc.subject	Tourism	pt_PT
dc.subject	Torre de Moncorvo	pt_PT
dc.title	Analysis of the economic impact of Torre de Moncorvo’s medieval fair for local development	pt_PT
dc.type	conference object
dspace.entity.type	Publication
oaire.citation.conferencePlace	Universidade da Madeira	pt_PT
oaire.citation.endPage	32	pt_PT
oaire.citation.startPage	31	pt_PT
oaire.citation.title	11th International Tourism Congress	pt_PT
person.familyName	Carvalho
person.familyName	Fernandes
person.givenName	Aida
person.givenName	Joana
person.identifier.ciencia-id	7A1B-FC39-9BC4
person.identifier.ciencia-id	A41D-FF9D-929E
person.identifier.orcid	0000-0001-8997-9195
person.identifier.orcid	0000-0001-5962-2945
rcaap.rights	openAccess	pt_PT
rcaap.type	conferenceObject	pt_PT
relation.isAuthorOfPublication	dab76b99-e1bd-4940-a307-e1b9a69ddd1b
relation.isAuthorOfPublication	8302713e-f657-401c-b67e-b97e548968a6
relation.isAuthorOfPublication.latestForDiscovery	8302713e-f657-401c-b67e-b97e548968a6