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Advisor(s)
Abstract(s)
O presente estudo tem como objetivo analisar a experiência turística do passageiro
de cruzeiros do Douro. Para concretizar o objetivo geral da investigação associaram-
se objetivos específicos em três momentos distintos da viagem – antes, durante e
após. Para o período que antecede a viagem propuseram-se os seguintes objetivos: i)
Analisar a organização/preparação da viagem; ii) Identificar os motivos da viagem; iii)
Identificar as expectativas da viagem. Para o momento – durante a viagem, definiram-
-se dois objetivos: i) Identificar as atividades realizadas; ii) Identificar os locais visitados.
Para o período pós viagem formularam-se três objetivos: i) Avaliar o grau de satisfação;
ii) Identificar as perceções positivas e negativas; iii) Analisar a intenção comportamental
(regressar e recomendar).
Assim, numa primeira fase será efetuada uma pesquisa bibliográfica sobre o turismo
de cruzeiros, o consumidor de cruzeiros e a experiência turística do consumidor de
cruzeiros. Posteriormente será construído um inquérito por questionário, considerando-
se as variáveis identificadas na revisão da literatura. A metodologia proposta para a
realização do trabalho assenta numa abordagem quantitativa, com o desenvolvimento
de um inquérito por questionário online. A amostra do estudo é a geração baby boomer,
mais concretamente o mercado americano e inglês de cruzeiros do Douro. Para a análise
dos dados vão ser utilizadas diversas técnicas estatísticas como, análise descritiva,
para uma primeira leitura dos dados, e análise bivariada e multivariada.
Com a presente investigação pretende-se contribuir para um melhor entendimento
e perceção da experiência turística da geração baby boomer de cruzeiros do Douro.
This study intends to analyze the tourism of experience of the Douro river cruise passengers. In order to achieve the main objective of the research we associated specific objectives in three distinct moments of the trip - before, during and after. For the period prior to the trip, the following objectives were proposed: i) analysis of the organization/ preparation of the trip; ii) identify the purpose of the journey; iii) identify the expectations for the trip. For the moment during the trip, two objectives were defined: i) identify the performed activities; ii) identify the visited places. For the period after the trip, three objectives were formulated: i) assess the degree of satisfaction; ii) identify the positive and negative perceptions; iii) analyze the behavioral intention (to return and to recommend). As such, initially, we will conduct a literature research on cruises, focusing on cruise tourism, cruise consumers’ and their touristic experience. Afterwards, a survey will be developed considering the variables identified in the literature review. The proposed methodology follows a quantitative approach, using an online survey. The sample of the study is the baby boomer generation, specifically the American and English market of the Douro cruises. For the analysis of the data we will use various statistical techniques, such as descriptive analysis, bivariate and multivariate analysis. As described, this research intends to enhance the understanding and perception of the tourism of experience of the baby boomer generation in the Douro cruises.
This study intends to analyze the tourism of experience of the Douro river cruise passengers. In order to achieve the main objective of the research we associated specific objectives in three distinct moments of the trip - before, during and after. For the period prior to the trip, the following objectives were proposed: i) analysis of the organization/ preparation of the trip; ii) identify the purpose of the journey; iii) identify the expectations for the trip. For the moment during the trip, two objectives were defined: i) identify the performed activities; ii) identify the visited places. For the period after the trip, three objectives were formulated: i) assess the degree of satisfaction; ii) identify the positive and negative perceptions; iii) analyze the behavioral intention (to return and to recommend). As such, initially, we will conduct a literature research on cruises, focusing on cruise tourism, cruise consumers’ and their touristic experience. Afterwards, a survey will be developed considering the variables identified in the literature review. The proposed methodology follows a quantitative approach, using an online survey. The sample of the study is the baby boomer generation, specifically the American and English market of the Douro cruises. For the analysis of the data we will use various statistical techniques, such as descriptive analysis, bivariate and multivariate analysis. As described, this research intends to enhance the understanding and perception of the tourism of experience of the baby boomer generation in the Douro cruises.
Description
Keywords
Turismo de cruzeiros Consumidor de cruzeiros Experiência turística Geração baby boomer Cruzeiros do Douro
Citation
Grande, Marina; Esteves, Elsa Tavares; Fernandes, Joana (2017). Turismo de experiências da geração baby boomer nos cruzeiros do Douro. In IV Encontro de Jovens Investigadores do Instituto Politécnico de Bragança. ISBN 978-972-745-218-7
Publisher
Instituto Politécnico de Bragança