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Características físicas e organoléticas promotoras do consumo do mel

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This research aimed to identify physical and organoleptic characteristics that promote honey consumption. A cross-sectional study was carried out, based on a non-probabilistic sample of 474 individuals. A binary logistic regression model was estimated for a significance level of 1%. The taste, color, origin and certification seal were identified as promoters of honey consumption. These characteristics explained 68.9% of honey consumption. Therefore, it is concluded that honey is a product to which the consumer recognize authenticity and innate attributes.

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Consumidores Mel Determinantes Bragança Portugal

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Citation

Ribeiro, Maria Isabel; Fernandes, António; Cabo, Paula (2018). Características físicas e organoléticas promotoras do consumo do mel. Revista Portuguesa de Zootecnia. ISSN 0872-7098. 3:1, p. 277-283

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Associação Portuguesa de Zootecnia

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