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Advisor(s)
Abstract(s)
This work is part of a project developed under PRODER, measure 4.1-Cooperation for
innovation, dedicated to the development of new products derived from alheira, namely,
snacks with alheira filling. It results from a partnership between a research unit and an
industrial company.
Tasting tests were developed in which 129 individuals, aged between 18 and 90 years,
with a mean age of 56.4 years (SD = 16,244) participated. Most participants found the
new product agreeable or very agreeable referring their intention to purchase the product
when the product will be available for sale.
The results showed that there is great acceptability of the new product by consumers. That
gives the company the possibility to diversify its products and increase its economic
results.
Description
Keywords
Consumidor Inovação Novos produtos Alheira Snacks
Pedagogical Context
Citation
Estevinho, Letícia M.; Ribeiro, Maria Isabel; Fernandes, António; Sousa, Fernando (2018). Inovação em produtos tradicionais transmontanos: a perceção do consumidor acerca de novos produtos derivados da alheira. Revista Portuguesa de Zootecnia. ISSN 0872-7098. 3:1, p. 261-268
Publisher
Associação Portuguesa de Zootecnia