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Advisor(s)
Abstract(s)
A criação de experiências turísticas memoráveis e a identificação das
dimensões que contribuem para a sua criação, são elementos que os gestores dos destinos turísticos consideram para a tomada de decisões estratégicas. Os visitantes procuram experiências únicas e memoráveis que comprometem as suas intenções comportamentais de revisitar o destino e de partilhar com terceiros, as experiências vividas. Nesse sentido, o presente trabalho tem como objetivo principal identificar as dimensões das experiências turísticas memoráveis dos estudantes internacionais do Instituto Politécnico de Bragança (IPB), que visitaram a cidade do Porto. A metodologia adotada foi uma abordagem quantitativa, com aplicação de um inquérito por questionário online, estruturado em três partes para dar resposta a três objetivos específicos da investigação: i) analisar o perfil dos estudantes internacionais do IPB; ii) avaliar e identificar as dimensões das experiências turísticas memoráveis dos estudantes internacionais do IPB; iii) analisar a intenção comportamental dos estudantes internacionais do IPB. O instrumento de recolha de
dados foi enviado, via email, para a base de dados dos estudantes internacionais do IPB, matriculados no ano letivo 2018/2019, em duas línguas - português e inglês, e aplicado nos meses de dezembro de 2020 e janeiro de 2021. Foram enviados 2241 questionários e obtiveram-se 77 respostas válidas para o estudo. Identificaram-se sete dimensões na revisão de literatura (hedonismo; renovação; novidade; interação social; conhecimento; significado; envolvimento) que foram avaliadas numa escala de concordância de tipo Likert de sete pontos. Da análise das dimensões, verificou-se que as dimensões que mais contribuem para a criação das experiências turísticas memoráveis são o hedonismo, a renovação, a novidade, e o envolvimento. São exemplo destas dimensões a imagem da cidade, os atrativos que a cidade possui, a população local, o facto de se sentirem bem durante a viagem ou o facto de não esquecerem a experiência que tiveram. Conclui-se que os jovens têm mais tendência a memorizar experiências/atividades que lhe proporcionem prazer, diversão e entretenimento, que gravam na sua memória quando aprendem coisas novas, seja a nível de culturas, idioma ou outro, e gostam de se envolver nas experiências/atividades que realizam. A originalidade do estudo é identificar as diversas dimensões, que influenciam um público jovem, a criar experiências turísticas memoráveis.
The creation of memorable tourist experiences, and the identification of the dimensions that contribute to their creation, are elements that managers of tourist destinations consider when making strategic decisions. Visitors seek unique and memorable experiences that compromise their behavioral intentions to revisit the destination and share their experiences with others. In this sense, the present work has as its main objective to identify the dimensions of memorable tourist experiences of international students of the Polytechnic Institute of Bragança (IPB), who visited the city of Porto. The methodology adopted was a quantitative approach, with the application of an online questionnaire survey, structured in three parts to answer three specific research objectives: i) analyze the profile of international students of IPB; ii) evaluate and identify the dimensions of memorable tourism experiences of international students of IPB; iii) analyze the behavioral intention of international students of IPB. The data collection instrument was sent, via email, to the IPB international students' database, enrolled in the 2018/2019 academic year, in two languages - Portuguese and English, and applied in the months of December 2020 and January 2021. A total of 2241 questionnaires were sent out, and 77 valid responses were obtained for the study. Seven dimensions were identified in the literature review (hedonism; renewal; novelty; social interaction; knowledge; meaning; engagement) that were assessed on a seven-point Likert-type agreement scale. From the analysis of the dimensions, it was found that the dimensions that contribute most to the creation of memorable tourist experiences are hedonism, renewal, novelty, and engagement. Examples of these dimensions are the image of the city, the attractions the city has, the local people, the fact that they feel good during their trip, or the fact that they won't forget their experience. It is concluded that young people are more likely to memorize experiences/activities that provide them with pleasure, fun and entertainment, that they engrave in their memory when they learn new things, be it in terms of cultures, language or other, and they like to be involved in the experiences/activities they do. The originality of the study is to identify the various dimensions, which influence a young people, to create memorable tourist experiences.
The creation of memorable tourist experiences, and the identification of the dimensions that contribute to their creation, are elements that managers of tourist destinations consider when making strategic decisions. Visitors seek unique and memorable experiences that compromise their behavioral intentions to revisit the destination and share their experiences with others. In this sense, the present work has as its main objective to identify the dimensions of memorable tourist experiences of international students of the Polytechnic Institute of Bragança (IPB), who visited the city of Porto. The methodology adopted was a quantitative approach, with the application of an online questionnaire survey, structured in three parts to answer three specific research objectives: i) analyze the profile of international students of IPB; ii) evaluate and identify the dimensions of memorable tourism experiences of international students of IPB; iii) analyze the behavioral intention of international students of IPB. The data collection instrument was sent, via email, to the IPB international students' database, enrolled in the 2018/2019 academic year, in two languages - Portuguese and English, and applied in the months of December 2020 and January 2021. A total of 2241 questionnaires were sent out, and 77 valid responses were obtained for the study. Seven dimensions were identified in the literature review (hedonism; renewal; novelty; social interaction; knowledge; meaning; engagement) that were assessed on a seven-point Likert-type agreement scale. From the analysis of the dimensions, it was found that the dimensions that contribute most to the creation of memorable tourist experiences are hedonism, renewal, novelty, and engagement. Examples of these dimensions are the image of the city, the attractions the city has, the local people, the fact that they feel good during their trip, or the fact that they won't forget their experience. It is concluded that young people are more likely to memorize experiences/activities that provide them with pleasure, fun and entertainment, that they engrave in their memory when they learn new things, be it in terms of cultures, language or other, and they like to be involved in the experiences/activities they do. The originality of the study is to identify the various dimensions, which influence a young people, to create memorable tourist experiences.
Description
Keywords
Memorable tourist experience Dimensions IPB international students Porto
Pedagogical Context
Citation
Esteves, Elsa Tavares; Fernandes, Joana; Pinto, Catarina (2021). Memorable tourist experiences in the city of Porto. In III Encontro Internacional de Língua Portuguesa e Relações Lusófonas: livro de resumos. Bragança: Instituto Politécnico. p. 30-31. ISBN 978-972-745-296-5
Publisher
Instituto Politécnico de Bragança