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- Internal social responsibility as a tool to prevent absenteeism and turnover ratesPublication . Afonso, Liliana; Ferreira-Oliveira, Ana Teresa; Correia, Ricardo Jorge; Campos, SusanaIn today's competitive business environment, organizations increasingly recognize the significance of Internal Social Responsibility (ISR) in fostering a productive workforce. ISR refers to the commitment of companies to uphold ethical practices, prioritize employee welfare, and create a supportive work culture. Numerous studies suggest that effective ISR strategies can significantly reduce absenteeism and turnover rates, enhancing overall workplace efficiency and employee satisfaction. Organizations that prioritize ISR often experience higher levels of employee engagement. Engaged employees are more likely to be committed to their work, leading to lower absenteeism and turnover rates. A recent study indicates that organizations with high employee engagement show lower absenteeism and lower turnover (Taiwo and Nwogwugwu, 2024). One of the primary benefits of ISR is its focus on employee well-being. Research consistently shows that employees experiencing high levels of stress and poor health are more likely to miss work. The American Psychological Association notes that workplace stress leads to a 30% increase in absenteeism and a 50% increase in turnover (APA, 2019). A supportive workplace culture that values employee input and feedback can significantly impact attendance. When employees feel heard and respected, they are more inclined to show up for work (Radu, 2023).
- Willingness to pay for ecolabel in food products: mapping publications over the past twenty yearsPublication . Campos, Susana; Borges, Eduardo; Correia, Ricardo Jorge; Ferreira-Oliveira, Ana Teresa; Rodrigues, Ana Sofia; Teixeira, Mário SérgioEcolabels can be a tool to promote and support more sustainable products, providing information that allows consumers to select products with better environmental performance. Ecolabels can help create ecological awareness around sustainable consumption, promote environmentally friendly attitudes, and contribute to responsible consumption habits. This article reviews the lit-erature on willingness to pay for ecolabels on food products and identifies four main knowledge gaps: (1) the effect of variables that signal quality, safety, or health benefits on willingness to pay for ecolabels; (2) the impact of ecolabels on the environment from a regulatory point of view; (3) the lack of a measurement instrument that serves general application with various stakeholders; and (4) how ecolabels contribute to green innovation. Our re-sults contribute to the literature and define and implement more efficient and effective public policies that facilitate communication between producers and consumers. Based on 31 articles selected and analyzed in a systematic literature review, we found that the variables related to consumers' willing-ness to pay vary according to the level of education, income, age, marital sta-tus, family size, attitude, previous experience and knowledge, among others. We conclude that consumers are willing to pay more for environmentally sustainable products and that the ecolabel is particularly important in their choice.
- Influência da liderança transformacional e cultura organizacional no compromisso dos colaboradores empresariaisPublication . Rodrigues, José Pedro; Correia, Ricardo Jorge; Campos, SusanaTemas como a liderança transformacional, a cultura organizacional, a motivação, a satisfação no trabalho e o compromisso têm sido amplamente estudadas no contexto empresarial de forma a perceber qual o seu efetivo contributo para a eficiência das empresas. No entanto, persistem ainda várias questões em aberto relativamente ao tipo de relações que se possam estabelecer entre estas diferentes variáveis. O presente estudo tem como objetivo principal analisar a perceção dos colaboradores de empresas do setor têxtil do norte de Portugal relativamente à influência da liderança transformacional e da cultura organizacional no compromisso dos colaboradores, bem como os possíveis efeitos mediadores da satisfação no trabalho e da motivação nestas relações. O estudo foi desenvolvido a partir de uma amostra de 235 colaboradores de sete empresas do setor têxtil. Recorreu-se a uma metodologia quantitativa de análise de dados a partir de um modelo de equações estruturais, utilizando o software IBM Amos (versão 26.0). Foram formuladas e testadas dez hipóteses, devidamente fundamentadas através de uma prévia revisão da literatura científica. Os resultados mostram que existe uma relação positiva entre a liderança transformacional e o compromisso dos colaboradores, apenas de forma indireta através dos efeitos mediadores da motivação e/ou da satisfação no trabalho. Por outro lado, foi possível verificar uma relação entre a cultura organizacional e o compromisso dos colaboradores, de forma direta e de forma indireta, através do efeito mediador da motivação. A satisfação no trabalho não se mostrou como mediadora desta relação.
- Eco-labelling food products as an integral part of the transition to a sustainable food systemPublication . Borges, Eduardo; Campos, Susana; Teixeira, Mário Sérgio; Lucas, Maria Raquel; Correia, Ricardo JorgePurpose | The eco-labelling of food products is an integral part of the transition to a sustainable food system, as it allows consumers to make informed, healthier and more sustainable choices. It reinforces the reputation of companies, showing that they are socially responsible and concerned about environmental issues. The aim of this study is to identify the determinants of the purchase of eco-labelled food products in the Portuguese context. Methodology/Approach | An online questionnaire was carried out among the Portuguese population over 18 years old. Data analysis techniques including descriptive analyses, parametric and non-parametric tests, linear correlation and regression analysis were applied. Expected Results | We expect to identify a positive correlation between consumers' attention to companies' Green Marketing communication and green purchasing behaviour, as well to obtain a positive correlation between the Communicated Socio-environmental Use (CSU) of the producer's declared commitment and green purchasing behaviour. These results are valuable for companies’ managers to develop and evaluate specific communication and marketing actions to the markets, taking into account current consumer preferences.
- How can design thinking improve food sustainability in the Minho region (eno)gastronomy? A multi-actor perspectivePublication . Oliveira, Rafael; Campos, Susana; Rodrigues, Ana Sofia; Vaz-Velho, Manuela; Correia, Ricardo JorgePurpose | This study has the following main goals: i) to define barriers and present specific solutions associated with the food ecosystem, common to the various actors in the territory; ii) to explore the present and future of Minho's (eno)gastronomy and iii) provide innovative responses that meet contemporary consumer demands in terms of health and sustainability. Methodology/Approach | Trough Design Thinking, we pursued a collaborative approach that melds gastronomic traditions with health and sustainability imperatives, ensuring holistic solutions that valorize Minho’s heritage. The process involved iterative workshops, engaging diverse stakeholders to analyze the historical and current state of Minho’s (eno) gastronomy, focusing on the transition to healthier and more sustainable practices. This multi-actor approach enabled integrated solutions, enhancing the food system while considering climate change impacts and modern health trends. Expected Results | The topics addressed by the region's players associated with the agri-food sector and the solutions proposed highlighted the intrinsic relationship between local production and sustainability, emphasising that the proximity between producer and consumer translates not only into a smaller carbon footprint, but also into the socioeconomic and cultural enhancement of the region. These results will enable policymakers to apply a multi-actor approach, taking into account the needs of the various stakeholders in the region and implementing concerted actions that jointly respond to the challenges and needs we have identified.
- Actividades de Marketing e Orientação para o mercado: efeitos ao nível económico-financeiro nas micro e PME dos distritos de Vila Real e BragançaPublication . Correia, Ricardo JorgeO grau de orientação para o mercado do meio empresarial tem suscitado um grande interesse, ao longo dos últimos anos, ocupando um lugar de destaque ao nível da formulação da estratégia de marketing. A constante mutação e desenvolvimento do ambiente económico tem acentuado o interesse na investigação empírica neste domínio nos mais variados contextos. Com o intuito de colaborar com a importância deste tema, o presente estudo apresenta uma investigação sobre o marketing, a intensidade competitiva, a turbulência de mercado e o grau de orientação para o mercado como alguns dos factores condicionantes da performance económico-financeira das micro e pequenas e médias empresas dos distritos de Vila Real e de Bragança. A primeira parte aborda de uma forma teórica os conceitos relacionados com esta temática e foi desenvolvida através de uma revisão bibliográfica onde se procuraram identificar e analisar as várias perspectivas existentes bem como as verificações empíricas mais relevantes. A segunda parte foi desenvolvida em função do trabalho empírico que resultou da recolha de dados primários através de entrevistas a administradores das empresas contactadas. Através da investigação foi possível caracterizar o tecido empresarial da região, identificar os tipos de acções de marketing desenvolvidos pelas empresas constantes da amostra, analisar o grau de orientação para o mercado revelado pelos decisores e avaliar o impacto da aplicação destes instrumentos no desempenho económico-financeiro das empresas. As conclusões mais relevantes desta investigação centram-se na verificação de que: o marketing é visto como um acessório que não tem merecido por parte das empresas uma atenção consubstanciada em acções efectivas que se possam considerar estratégicas; a intensidade competitiva e a turbulência de mercado influenciam a performance; o processo de geração de informação de mercado, tido como um dos preceitos de um comportamento orientado para o mercado, apresenta uma relação positiva com o desempenho económico-financeiro das empresas.
- Transformational leadership, organizational culture, and employees' commitment: mediation effects chain in the textile industryPublication . Rodrigues, José Pedro; Correia, Ricardo Jorge; Campos, Susana; Teixeira, Mário SérgioIssues related to human resource management (HRM) and firm values, such as transformational leadership (TL), organizational culture (OC), motivation, job satisfaction (JS), and employee commitment, have been extensively studied within the business context to understand their impact on firms' efficiency. However, many questions remain regarding the nature of the relationships between these different constructs. This study examines employees' perceptions within the specific context of textile industry firms in Northern Portugal. This industry is particularly crucial to Portuguese economic performance, evidenced by indicators such as employment levels, exports, sales volume, and production.The main objectives of this study are (1) to analyze the perception of employees of northern Portuguese textile firms regarding the influence of TL, OC, motivation, and JS on employees' commitment and (2) to verify the possible mediating effects of JS and motivation in the relationships between TL and commitment, and between OC and commitment. This study was developed using a sample of 235 employees from seven firms in the Portuguese textile sector. A quantitative data analysis methodology was used from a structural equation model, using the IBM Amos software (version 26.0). Based on an innovative conceptual model, ten hypotheses were formulated and tested, drawing upon a prior literature review. It is shown that TL is a direct determinant of OC, motivation, JS, and employees' commitment. TL is also linked indirectly with employees´ commitment through the mediating effects of OC, motivation, and/or JS. Additionally, it was concluded a direct and positive relationship between OC and motivation, and between motivation and commitment. On the contrary, direct relationships between OC and JS, and between JS and commitment have not been confirmed. It was also possible to verify a relationship between OC and employees' commitment, both directly and indirectly, through the mediating effect of motivation. JS was not shown to mediate this relationship. Our study differs and is innovative in several theoretical and managerial features, such as the conceptual model defined, the geographic context, and the industry context covered. Our results are relevant to HRM in the textile industry, highlighting the critical importance for managers to consider their leadership style carefully. Adopting a TL style, coupled with fostering a supportive OC, is essential. This approach can significantly enhance employees' engagement and contribute to the overall success of the firms.
- Marketing activities, market orientation and other market variables influence on smes performancePublication . Correia, Ricardo Jorge; Teixeira, Mário Sérgio; Rebelo, JoãoThis paper includes results on marketing, market orientation degree and environmental variables, such as competitive intensity and market turbulence, that can influence economic and financial performance of micro and small companies. The results indicate that: (a) marketing is seen by these companies as secondary, deserving minor practical actions that can be considered strategic, (b) at market orientation level, the market information affects positively performance indicators, (c) and economical and financial performance is superior in conditions of highly market turbulence and there is a negative relationship between competitive intensity and the companies ratio turnover/total assets.
- Social media usage among wine tourism DMOsPublication . Jorge, Filipa; Teixeira, Mário Sérgio; Fonseca, Carlos; Correia, Ricardo Jorge; Gonçalves, Ramiro ManuelSocial media is an important tool for tourism destination promotion. The usage and the contents published on these platforms have an important role in visitors’ decision-making process. Information and communication technologies are changing DMOs’ markets and communication paradigm, since they allow the interaction between these organizations, visitors, and stakeholders. Therefore, social media are increasing their relevance on DMOs’ marketing strategies. This purpose of this study is to analyze comparatively social media platforms’ usage by six wine tourism DMOs. The results were provided by the analysis of secondary data available on these platforms and DMOs posts on the four most popular social media platforms to tourism industry: Facebook, Instagram, Twitter, and YouTube. Results indicate that DMOs use their official accounts on these platforms on different ways. This study also reveals that Facebook is more interactive than other platforms, and YouTube achieves less engagement levels.
- Determinantes da performance empresarial associadas ao marketing em ambiente business-to-businessPublication . Sousa, Cátia Nadir; Correia, Ricardo JorgeO presente estudo tem como objetivo principal analisar a perceção dos gestores de empresas portuguesas relativamente à influência das capacidades de marketing e dos elementos do marketing relacional no seu nível de inovação e, consequentemente, na sua performance, em contexto business-to-business, nas regiões do Minho e de Trás- -os-Montes. Para tal, recorreu-se a uma metodologia quantitativa através da aplicação de um questionário a empresas com código de atividade económica (CAE) de índole industrial. Do universo total de 10 354 empresas, obteve-se uma amostra de 234 res- postas válidas (182 da região do Minho e 52 da região de Trás-os-Montes), a qual serviu de base à estimação de um modelo de equações estruturais, usando o software IBM Amos v26.0. Foram formuladas e testadas cinco hipóteses, devidamente fundamenta- das através de uma prévia revisão da literatura científica: i) as capacidades de marketing influenciam positivamente a inovação; ii) o marketing relacional influencia positivamen- te a inovação; iii) a inovação influencia positivamente a performance empresarial; iv) as capacidades de marketing influenciam positivamente a performance empresarial; v) o marketing relacional influencia positivamente a performance empresarial. Os resulta- dos confirmaram que as capacidades de marketing e o marketing relacional influenciam positivamente e de forma direta, quer a inovação, quer a performance empresarial. Por outro lado, não foi possível verificar qualquer relação entre a inovação e a performance empresarial, no contexto deste estudo. Verificou-se, desta forma, que a inovação não exerce efeito mediador na relação entre as capacidades de marketing e a performance e na relação entre o marketing relacional e a performance.
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