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- Comparison of Iberian Peninsula official tourism websitesPublication . Morais, Elisabete Paulo; Cunha, Carlos R.; Gomes, João PedroAn official website is a key component for tourist’s decision-making processes. Official websites transmit confidence to the user, since they are managed by government entities. It is important that they are of quality with regard to the contents available, but also with respect to other aspects such as efficiency, functionality and usability. Although, it is difficult to make a systematic and complete evaluation on websites, they are of quality due to their diversity of functionalities, which make them complex to analyses. Many studies have proposed new website evaluation frameworks and criteria. The main objective of this paper is to analyse Portugal and Spain tourism official websites, using one model to evaluate tourism websites and a qualitative method approach in order to assess the quality of the respective websites and to identify possible improvements.
- The use of virtual reality to boost the promotion of touristic destinations and the interpretation of heritagePublication . Cunha, Carlos R.; Mendonça, Vítor; Gomes, João Pedro; Morais, Elisabete Paulo; Moreira, André SilvaTourism and heritage are fundamental assets in many modern economies and certainly fundamental from a civilizational and generational point of view. Its promotion and interpretation are therefore important, and in these fields, technologies have played a fundamental and revolutionary role. In this scenario, Virtual Reality demonstrates an enormous potential in the promotion of destinations and in the creation of immersive experiences that allow a better interpretation of destinations and heritage, as well, as a greater attractiveness for the younger generations. This article, after reviewing concepts, proposes a conceptual model capable of contributing to a more agile and massified creation of Virtual Reality experiences. Finally, is presented an experimental prototype created for an olive oil museum, with the aim of facilitating the interpretation, by visitors, of its permanent exhibition objects.
- The information and communication technologies in tourism degree courses: the reality of Portugal and SpainPublication . Morais, Elisabete Paulo; Cunha, Carlos R.; Gomes, João PedroThe developments occurring in recent years in the Information and Communication Technologies led inevitably to a great effect on the operation, structure and strategy of organizations around the world, and obviously also in the tourist sector organizations. With the rapid expansion of Information and Communication Technologies (ICT) throughout almost all aspects of tourism and hospitality industries, the task of integrating technology into education curriculum will be a need. Information and Communication Technologies appear one of the most critical area to the success of tourism in the future and the way it will promote the tourist destinations. This paper aims to analyze the relevance given by the various Portuguese and Spanish institutions of higher education to Information and Communication Technologies in their degrees. The analysis carried out was done in degree courses operating in this school year, 2012/2013, in Portuguese and Spanish universities and polytechnics, public and private.
- Comparison of Portugal and Spain tourism websitesPublication . Morais, Elisabete Paulo; Cunha, Carlos R.; Gomes, João PedroA generalization of the use of websites in tourism and in other areas has not always been synonymous of quality, thus justifying the search for evaluation of this type of software product, which is required systematically and effectively.Although, it is difficult to make a systematic and complete evaluation on websites, they are quality due to their diversity of functionalities, which make them complex to analyses. Many studies have proposed new website evaluation frameworks and criteria. The main objective of this paper is to analyse Portugal and Spain tourism websites, using one model for evaluate tourism websites and a qualitative method approach in order to assess the quality of the respective websites and to identify possible improvements.
- Using extended reality and machine learning in digital marketing focusing tourismPublication . Cunha, Carlos R.; Gomes, João Pedro; Mendonça, VítorTechnology has shaped the way in which all economic sectors evolve and reinvent themselves in order to achieve a high level of competitiveness. The tourism sector, being information-intensive and globalizing, at a time when never before have so many people traveled to so many destinations, needs to be competitive in the way it promotes destinations and assists visitors, providing useful and effective information. In order to achieve this goal, it is necessary to innovate in the way visitors are reached before they decide to choose one destination, as well as understand the aspirations of visitors throughout the entire visiting process—before, during, and after the visit. This reality has made the tourism ecosystem more complex and more dependent on the use of technology which, today and in the future, does not only focus in the support of operational management issues, but increasingly requires the use of technology for anticipate visitors’ aspirations and innovation in information and service delivery mechanisms. In this context, Extended Reality and Machine Learning are two emerging technologies with an enormous potential. This paper, after an introduction, reviews the Extended Reality and Machine Learning technologies and presents a conceptual model that aims to combine both, so that the tourism sector can better understand in advance the needs and visitors’ aspirations and can distribute information and services in an immersive and contextualized way, improving digital marketing strategies. Finally, some scenarios for using the conceptual model are presented and ongoing work is outlined.
- Leveraging the promotion of tourist destinations and the interpretation of their heritage using virtual realityPublication . Cunha, Carlos R.; Mendonça, Vítor; Gomes, João Pedro; Morais, Elisabete Paulo; Moreira, André SilvaTechnology is increasingly a transversal layer to all activities and, in this sense, exploring the potential of technology as a driver to support the competitiveness of organizations and nations has become a necessity for survival. Tourism is a fundamental asset in many modern economies and certainly fundamental from a civilizational and generational point of view, insofar as associated with a wide range of tourist destinations is its heritage. As such, the promotion and interpretation of destinations and their heritage are very important and, in these areas, technologies have played a fundamental and revolutionary role. In this scenario, Virtual Reality, among other technologies, demonstrates a vast potential in promoting tourist destinations and in creating immersive experiences that allow for a better interpretation of destinations and their heritage, as well as greater attractiveness for younger generations. This article, after a review of technological concepts and a discussion of their role in the context of tourism and heritage, proposes a conceptual model capable of contributing to a more agile and massified creation of Virtual Reality experiences. Finally, an experimental prototype created for an olive and olive-oil museum is presented, with the aim of facilitating the interpretation, by visitors, of its permanent exhibition objects and improving the visiting experience.
- The information and communication technologies in tourism degree courses: the Iberian Peninsula evolutionPublication . Morais, Elisabete Paulo; Cunha, Carlos R.; Gomes, João PedroWith the rapid expansion of Information and Communication Technologies (ICT) throughout almost all aspects of tourism and hospitality industries, the task of integrating technology into higher education curriculum is a need. This paper analyzes the relevance given by the various Portuguese and Spanish institutions of higher education to ICT in their degrees. The analysis carried out was done in degree courses operating in academic year 2018/2019, in Portuguese and Spanish universities and polytechnics. A comparison was also made with the reality of 2012/2013.
- The information and communication technologies in tourism degree courses: the Portugal and Spain evolutionPublication . Morais, Elisabete Paulo; Cunha, Carlos R.; Gomes, João PedroThe Information and Communication Technologies (ICT) plays a major role in tourism, travel and hospitality industry. The Integration of ICT in the tourism industry is essential for success of tourism enterprise, as such it is necessary to integrate ICT in higher education curricula. This paper analyzes the relevance given by the various Portuguese and Spanish institutions of higher education to ICT in their degrees. The analysis carried out was done in degree courses operating in the academic year 2018/2019, in Portuguese and Spanish universities and polytechnics. A comparison was also made with the reality of 2012/2013.
- The Information and Communication Technologies in Tourism degree courses: the reality of Iberian PeninsulaPublication . Morais, Elisabete Paulo; Cunha, Carlos R.; Gomes, João PedroWith the rapid expansion of Information and Communication Technologies (ICT) throughout almost all aspects of tourism and hospitality industries, the task of integrating technology into educational curriculum will be a need. Information and Communication Technologies appear one of the area most critical to the success of tourism in the future and the way it will promote the tourist destinations. This paper aims to analyze the relevance given by the various Portuguese and Spanish institutions of higher education to Information and Communication Technologies in their degrees. The analysis carried out was done in degree courses operating in this school year, 2012/2013, in Portuguese and Spanish universities and polytechnics, public and private.