EsACT - Livros
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- Código do TrabalhoPublication . Ferreira dos Santos, Susana; Santos, Susana Ferreira dos; Lambelho, Ana; Faria, IvaComo em qualquer segunda edição, os objetivos e o essencial da obra mantêm-se. Assim, esta compilação legislativa reúne os diplomas legais que as autoras consideram mais relevantes no âmbito do Direito do Trabalho, tanto da perspetiva de um estudante do ensino superior como de um profissional da área, agora atualizados até ao dia 1 de janeiro de 2025.
- Gestão Fiscal como Instrumento de Planejamento e Governança Municipal: Estudo Comparativo Brasil-PortugalPublication . Oliveira, Willian de; Gonçalves, Antonio; Nogueira, Sónia P.
- UBICINEMA 2017-2021Publication . Cunha, Paulo (Ed.); Fernandes, Tiago (Ed.); Penafria, Manuela (Ed.)No seguimento do trabalho iniciado em UBICINEMA 2007-2017, o presente livro apresenta um conjunto significativo de filmes produzidos e realizados, entre 2017 e 2021, por estudantes dos cursos de 1º e 2º Ciclos em Cinema, da UBI. Um leque diversificado de académicos, críticos, jornalistas, curadores, programadores e profissionais relacionados com o meio cinematográfico, em Portugal, Brasil, Espanha e França, foi convidado e desafiado a lançar hipóteses de leitura sobre os filmes.
- AI innovations for travel and tourismPublication . Correia, Ricardo; Martins, Márcio Ribeiro; Fontes, RutaThe tourism industry faces pressing challenges amidst the integration of artificial intelligence (AI) technologies. It is necessary to address the lack of a comprehensive understanding of AI's impact on the sector, emphasizing its role in reshaping the travel ecosystem, enhancing customer experiences, and optimizing operational efficiency. Ethical considerations surrounding AI implementation in tourism must be thoroughly examined to guide responsible technology use. AI Innovations for Travel and Tourism illuminates how AI revolutionizes travel ecosystems, beginning with an insightful introduction to AI's impact on tourism, laying the groundwork for a nuanced understanding of its transformative potential. Delving into personalized travel planning, the book navigates the reader through the intricacies of AI-enhanced destination recommendations, digging into how these technologies redefine the travel experience. Smart booking systems and travel experiences demonstrate how AI streamlines operations and raises customer satisfaction. The exploration extends to AI's role in travel marketing, emphasizing targeted campaigns and enhanced customer engagement. In-depth discussions on AI, big data, and user-generated content unveil the intricate connections that drive innovation in the industry. This book also delves into analyzing visitors' spatiotemporal behavior which provides valuable insights for destination managers and marketers. The ethical dimensions of AI-powered tourism are also discussed, exploring responsible AI use. This book is ideal for tourism scholars, educators, students, researchers, and industry professionals
- AI Innovation in Services MarketingPublication . Correia, Ricardo; Venciute, DominykaThe emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted - from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences. Beyond the transformative power, the book grapples with the ethical considerations that arise in the wake of AI adoption in services marketing. It seeks to guide both academics and practitioners, offering a resource to harness AI strategically, optimize services, and maintain a competitive edge in the global market. Whether you're a marketing scholar seeking comprehensive insights, an educator guiding the next generation, a student delving into the latest trends, or a researcher exploring the uncharted territories of AI, this book is crafted for you. The chapters traverse critical topics such as the convergence of services and AI, the impact of AI on customer support, personalization through recommendation engines, ethical considerations, measuring AI's impact on customer experience, and forecasting future trends. Supported by compelling case studies, this book serves as an indispensable guide for those looking to understand, adapt, and thrive in the AI-driven landscape of services marketing
- XV International Tourism Congress ITC23: Proceedings BookPublication . Martins, Catarina (Ed); Martins, Márcio (Ed.)Papers presented at the XV International Tourism Congress, in November 23–24, Mirandela (Portugal) Conference Organizer: School of Public Management, Communication and Tourism, Polytechnic Institute of Bragança Centre for Tourism Research, Development and Innovation (CiTUR)
- Casos práticos de direito do trabalho: casos práticos resolvidosPublication . Falcão, David; Santos, Susana Ferreira dosEsgotada a 4ª edição da presente obra e face às recentes alterações legislativas, introduzidas, principalmente, pela Lei nº 13/2023, de 3 de abril, tornou-se indispensável uma 5ª edição. Este livro reúne variados casos práticos apresentados aos nossos estudantes em sala de aula, bem como nos exames de Direito do Trabalho, ao longo de inúmeros anos. Consideramos que estes casos e respetivas propostas de resolução poderão ser um interessante instrumento de trabalho, a fim de auxiliar os estudantes na compreensão dos conceitos teóricos e na preparação para os exames, bem como os juristas na aplicação das regras laborais. Reiterando as palavras das edições anteriores, solicitamos a todos aqueles que lerem o nosso trabalho, o envio de críticas e/ou sugestões. De facto, um projeto nunca está perfeito, nem terminado…
- International Tourism Congress 2023: book of extended abstractsPublication . Martins, Catarina Antónia (Ed.); Martins, Márcio Ribeiro (Ed.); Pais, Clarisse (Ed.); Silva, Elisabete Mendes (Ed.)These extended abstract proceedings were produced based on the programme of the 15th edition of the ITC’23 International Tourism Congress held at the School of Public Management, Communication and Tourism of Polytechnic University of Bragança (IPB) between the 23rd and 25th of November, 2023. The conference was organised in cooperation with CITUR (Centre for Tourism Research, Development and Innovation) and UNIAG (Applied Management Research Unit) and was focussed on the “Image and Sustainability of Tourism Destinations”. ITC’23 was an excellent forum for academics, master and doctoral students to present and discuss national and international experiences on sustainability and development of tourism destinations. Debating sustainability and the image of tourism destinations was an opportunity to discuss the main topics of today’s tourism trends. As we can see from the themes analysed in the extended abstracts presented here, the congress brought together researchers in the different fields of sustainability of travel and tourism that shared and applied the best tourism practices. The conference was organised in 4 plenary sessions with 4 keynote speakers and 18 parallel sessions with a total of 106 presentations from several countries. A research symposium was also organised to support early career researchers and PhD students, through the process of doing research in the field of tourism. It was held on the 23rd of November and participants had the opportunity to discuss with Professor Levent Altinay, in the scope of the most recent topics, trends and methodologies on tourism research. All accepted extended abstracts presented in ITC’23 were double-blind reviewed and are now being published in this book of proceedings. All the participants also had the chance to engage with various stakeholders, such as academics, tourism businesses and the heads of regional and national tourism organisations. The organisation of the congress was very well received by the region's stakeholders, confirmed by the numerous sponsorships obtained, and it was also covered and promoted by the local, regional and national media. The organisation of this Congress would not have been possible without the involvement, commitment and dedication of a vast number of people. We would like to express our most sincere gratitude to the members of the organising committee, to the keynote speakers, to the session chairs, to the members of the scientific committee and to the members of the conference review panel. The third-year tourism students also deserve praise for their excellent work during the days of the congress. Thank you very much. See you at the 16th edition of ITC'24 in Cape Verde!
- Código do TrabalhoPublication . Lambelho, Ana; Faria, Iva; Santos, Susana Ferreira dosA compilação legislativa que ora se dá à estampa reúne os diplomais legais que as autoras consideram mais relevantes no âmbito do Direito do Trabalho, tanto da perspetiva de um estudante do ensino superior como de um profissional da área. Por isso, para além do Código do Trabalho, inclui excertos da Constituição da República Portuguesa, variada legislação complementar, essencial à boa aplicação do Código do Trabalho ou que regula relações jurídico-laborais especiais, e, ainda, o Código de Processo do Trabalho. A obra está atualizada com as alterações legislativas publicadas até ao dia 1 de setembro de 2023, nomeadamente com as resultantes da denominada Agenda do Trabalho Digno. Por opção, não incluímos legislação relativa à Segurança Social, não por descurarmos a sua relevância, mas por entendermos que, atenta a sua vastidão, justifica publicação autónoma. Como fatores diferenciadores desta obra, podemos apontar a sua formatação — que procura facilitar a consulta —, e, ainda, em cada artigo alterado ou aditado, a menção do diploma que procedeu à respetiva alteração ou ao aditamento.
- The role of brands in an era of over-informationPublication . Correia, Ricardo; Venciute, Dominyka; Sousa, Bruno MiguelIn today’s rapidly evolving digital landscape, consumers embark on their journeys with a multitude of information at their fingertips. The digital branding processes and their implications for consumer behavior have become vital areas of study for marketers, academics, and researchers alike. As the sources of information continue to proliferate, the challenge of processing this vast array of content becomes increasingly daunting. Led by the surge of social networks and user-generated content, the market is flooded with an overwhelming number of posts. Micro-segmentation has become the norm, resulting in numerous variations of core products, presenting consumers with an abundance of choices. In the midst of this information overload, brands play a crucial role by serving as mental shortcuts, enabling consumers to navigate through the complexities and make decisions that align with their preferences and values. However, as brands strive to stand out and differentiate themselves, they also face the dilemma of finding unique and distinctive signals that resonate with consumers. Concepts like sustainability, inclusivity, and eco-friendliness have now become common claims made by brands, but their effectiveness in aiding consumer decisions is a subject of inquiry. Do these signals genuinely assist consumers in making better choices, or have they become so commonplace that they are merely ignored? This edited reference book endeavors to explore and address such pressing questions, focusing on brand management and the emerging trends that foster customer-centric approaches, adding significant value and relevance to brands. Our aim is to equip readers with the knowledge and skills necessary to comprehend the digital branding process and its impact on product, service, and organizational choices. Additionally, we seek to contribute to the development and consolidation of recent branding concepts in the context of over-information, illustrating their practical relevance through insightful case studies. The book’s audience primarily comprises three groups. First and foremost, marketing academics and their students, both at the undergraduate and graduate levels, will find value in strengthening or mastering new concepts concerning brands and branding. Secondly, researchers seeking to stay updated on conceptual advancements and explore real-world case studies will discover meaningful insights within these pages. Lastly, marketers, driven by the need to optimize the potential of brands and marketing strategies, will gain valuable knowledge and skills to thrive in this dynamic era of over-information.