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Percorrer ESA - Resumos em Proceedings Não Indexados à WoS/Scopus por Objetivos de Desenvolvimento Sustentável (ODS) "04:Educação de Qualidade"
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- Casa do Joa – message in the bottlePublication . Pereira, Fernando A.; Afonso, C.; Afonso, J.; Vaz, T.; Pratiksha, S.; Pinheiro, L.; Machado, I.Our aim is for everyone to learn more. To simplify and deliver information more quickly and effectively, we will use our social media platforms, where we will share short pieces of knowledge and curiosities, ranging from technical insights to more accessible content. We do not want people to simply drink wine; we want them to understand what, how, and why behind it. Problem/Need description: There is a general lack of knowledge among ordinary consumers regarding wine culture. Solution approach: Since our main objective is to promote wine while preserving its essential cultural values, establishing partnerships with IPB and other institutes offering oenology courses appears to be a promising strategy. Representing our brand at regional and interregional wine festivals can increase public interest in the product. Additionally, organising wine tastings and exclusive trips to the countryside forms part of our plan. Sharing accessible and informative content about wine and its culture on social media will also be a key component of the solution.
- Challenge and conceptual solution for young football players in PortugalPublication . Rodrigues, P.; Fernandes, C.; Teixeira, F.; Tebús, J.; Azevedo, J.; Pawlak, M.; Khan, M.; Pereira, Fernando A.The challenge titled "Footballer's Journey Upgrade" aims to improve the living conditions and safety of young football players arriving in Portugal to play professionally, who face financial and social instability. The proposed solution involves the development of a computer/mobile app that functions as a support platform for these players. This platform will offer job proposals from support groups and legal information about transfers/registrations in football leagues. Additionally, there will be a system allowing players to freely and anonymously share their experiences with agents and clubs. This project represents an innovative effort to provide support and security to young football talents in Portugal, addressing critical challenges they face at the beginning of their professional careers.
- Charming local housing an immersive storytellingPublication . Almeida, J. P.; Pires, I.; Radu, M.; Charif, S.; Decolin, P.; Pereira, Fernando A.; Dalle, P.Touristic Local Housing (Alojamento Local – AL) refers to private establishments, located in both urban and rural areas, providing temporary accommodation to national and international visitors at affordable prices. This type of lodging differs markedly from conventional hotels and inns. A key feature of AL is its ability to foster a closer relationship between travellers and local traditions and culture, creating a more immersive and meaningful stay. This accommodation model has grown rapidly worldwide, with Portugal being no exception. The sharp rise in demand and supply, together with recent legislative changes and the evolving expectations of a diverse tourist market, has placed considerable pressure on the sector and created multiple challenges. It is therefore timely to rethink Touristic Local Housing in view of future scenarios. Problem/Need description: How can the travel and accommodation experience be made more immersive and enjoyable in a world increasingly connected to artificial intelligence? Solution approach: Forge partnerships with firms specialising in virtual reality; Develop smart environments integrated with AI technology; Design a bespoke virtual assistant, similar to “Alexa”, adapted to the local context. Benefits: Strengthen the link between visitors and the local traditions and cultural heritage of Bragança; Embed cutting-edge technological innovations into the tourism offering; Provide a unique, engaging, and customised experience that boosts guest satisfaction and promotes local identity.
- Co-creation as a Pedagogical Tool in Health Professions Education: Theoretical Foundations and Postmodern ChallengesPublication . Pereira, Fernando A.This presentation explores co-creation as a transformative pedagogical approach in the education of health professionals. Rooted in student-centered educational approach, co-creation represents a shift in educational culture, where students, educators, and other stakeholders collaborate in the design and development of meaningful learning experiences. Co-creation also draws on critical pedagogy (Freire), socio-constructivism (Vygotsky), and ecological systems theory (Bronfenbrenner). These theoretical foundations emphasize dialogue, participation, and the centrality of social and contextual factors in learning. In the context of postmodernity—marked by an accelerating technological and social change—these classic pedagogical theories gain renewed relevance. Freire’s emphasis on critical consciousness offers a response to the ethical and political dimensions of healthcare. Vygotsky’s notion of knowledge as co-constructed in social interaction reflects the increasing need for interprofessional and collaborative practice. Bronfenbrenner’s ecological model reminds us that learning is shaped by multiple interconnected systems, a perspective crucial for addressing equity, inclusion, and complexity in health education. This session will present concrete examples of co-creation in health professions curricula, discuss its challenges and benefits, and argue for its central role in preparing learners for the uncertain and relational landscape of 21st-century healthcare.
- Donkey wonderlandPublication . Eduarda, Maria; Freitas, Joana; Khakurel, Purnata; Gonçalo, Wilvane; Conceição, Joana da; Pereira, Fernando A.The idea is to organise educational and recreational activities that contribute to combating loneliness among the elderly and to better understand these amazing animals. To reach this, AEPGA intends to organise donkey mediation activities that involve elderly people interacting with donkeys, aiming to mitigate several physical, mental and social health problems. Donkeys and the elderly, surprisingly, share a slower pace of life and a pearl of wisdom that comes with age. Donkeys are known for their calm demeanour, gentleness, sweetness, patience and resilience, which are qualities valued in old age. This interaction can emphasise the importance of care and well-being for animals, fostering a sense of purpose and connection with nature. In short, the well-being of people can be achieved alongside the well-being of animals (donkeys). Objectives: Better wealth being, bring happiness to both donkeys and the elders. Methodology: The WE project approach, in which a team of multidisciplinary and multicultural talents, through a simple co-creative design process, achieves the solution to the challenge proposed by the partner. Result: Join us for a special weekend dedicated to Mirandês Donkey. Interactive and educational activities for all ages. Sponsor a donkey and support its preservation. Meet Tó, our star donkey, and follow his dedicated page on social media. Learn, connect, and help preserve this incredible part of our heritage. Conclusions: The organisation was already carrying out various activities to bring people and donkeys together. Our solution enhances the communication of this activity and adds creativity to the work already being done.
- Enhancing team engagement and notoriety for youth: strategies for gdbPublication . Rodrigues, Pedro; Afonso, Patrício; Ali, Asfand; Rodrigues, Carolina; Ramos, Frederico; Serafini, Lais Fabiana; Afonso, Carlos; Pereira, Fernando A.The proposed action plan of the co-creation challenge seeks to increase the engagement and visibility of a sports team, with particular emphasis on attracting young people and diverse audiences. The central issue addressed is the lack of engagement, which has resulted in declining relevance, motivation, and revenue streams for the team. The proposed solution adopts a multi-faceted approach comprising a digital marketing plan, the organisation of an open day, and the hosting of e-sports tournaments. These strategies are intended to bridge the gap between younger audiences and the team, create new revenue streams, engage e-sports players, and promote diversification into other sports. This initiative represents an important step towards revitalising the team’s presence and appeal within a rapidly evolving sports and entertainment landscape.
- Entre a Terra e a Memória: Sistemas Agrícolas Tradicionais do Barroso como Património Cultural VivoPublication . Araújo, Pedro; Nobre, Sílvia; Pereira, Fernando A.No contexto da classificação da região do Barroso como Sistema Importante de Património Agrícola Mundial (SIPAM/GIAHS), esta comunicação analisa duas práticas centrais da sua paisagem agroecológica e cultural — o regadio tradicional e a gestão comunitária do pastoreio — sublinhando as suas reconfigurações contemporâneas em articulação com dinâmicas sociais, económicas e políticas emergentes. A investigação assenta numa abordagem etnográfica que contrasta práticas tradicionais com adaptações atuais resultantes da modernização agrícola, da emergência do turismo rural e das políticas de valorização patrimonial. Através de observação direta e indireta, de entrevistas etnográficas e semi-estruturadas e de metodologias participativas, explora-se como estas práticas se transformam, resistem ou se reinventam, combinando saberes ancestrais com lógicas pós-modernas de consumo cultural, visibilidade mediática e Defende-se que esta convivência entre o tradicional e o pós-moderno constitui uma proposta de valor relevante para os territórios de baixa densidade: não apenas enquanto ferramenta de sustentabilidade ecológica e económica, mas também como catalisador de processos identitários e de reconhecimento biocultural. O Barroso, nesse sentido, revela-se um laboratório vivo onde o passado e o presente dialogam na construção de futuros possíveis para o mundo rural.
- Health literacy across the mirandese plateau “seja o presente de Vimioso, seja presente”Publication . Veiga-Branco, Augusta; Monte, Ana Paula; Pereira, Fernando A.; Soares, D.; Reis, I. dosVimioso is a rural area where agriculture is the main occupation. Emigration and the rural exodus towards coastal cities (Bragança, Porto, Lisbon) have caused severe depopulation. The municipality’s population is now largely elderly, with very low birth rates. Due to geographical isolation and weak communication networks, there is an evident need for stronger engagement and better understanding of health issues. Improving health literacy is therefore vital, empowering people to identify and adopt behaviours that promote well-being. Problem/Need description: What measures can be introduced to raise health literacy in ageing, sparsely populated regions? How can awareness of health and social interaction be strengthened among the residents of Vimioso? Solution approach: Deliver health education programmes that create collaboration between the human resources of partner institutions
- Little daisy – hummm, so nicePublication . Pereira, Fernando A.; Pereira, B.; Cardoso, D.; Moura, A.; Silva I.; Évora, J.; Freitas, R.; Andrade, W.; Bartolomeu, J.Little Daisy is a brand specialising in childcare products and toys, founded within a family environment with the aim of supporting other households. The company operates both a physical store in the city of Penafiel and an online platform (https://alojadalittledaisy.com). The brand seeks to offer families a variety of ecological and sustainable options, prioritising conscious and healthy parenting. Little Daisy strives to provide children with experiences appropriate for each stage of development, while also giving parents confidence that they have made the optimal choices for their little ones. The Challenge: In a digital market dominated by multinational corporations, how can a small family-run business carve out its space? How can its family-oriented identity, together with its educational, aesthetic, and sustainability values, contribute to children’s development and learning? How can the business achieve growth despite limited resources for online investment? The Solution Approach: The strategy focuses on enhancing social media presence: developing a structured posting calendar, collaborating with local influencers, investing in paid traffic, sharing parenting tips and product usage guides, adapting to emerging platforms and trends (TikTok, among others), and employing AI to optimise the creative process. The animated Little Daisy (derived from the logo) acts as a unifying element in the online communication strategy, connecting the brand with its audience. Benefits: The principal benefit lies in the convenience offered to customers, who can make purchases without leaving their homes. Additionally, customers gain assurance that their children are using products of the highest quality, reflecting the core values of the brand. Finally, parents remain informed about the latest developments in childcare and receive guidance to facilitate and enrich their parenting journey
- Rionor - hi, we are herePublication . Pereira, Fernando A.; Rodrigues, Pedro; Alves, Francisco; Almeida, Hugo; Amaral, Lara; Luz, MarcoRIONOR (Western Iberian Network for a New Borderland Order), founded on 1 October 2016 in a small house on the Rio de Onor border, is a transnational Iberian association led by Raiano citizens from both sides of the frontier. It seeks to become a school of citizenship, promoting civic participation, building critical awareness of the surrounding social reality, and deepening cross-border cooperation between Trás-os-Montes, Castile and León, and Galicia as the most effective means to counter depopulation and revitalise these regions. RIONOR underscores the urgency of defending solidarity through active, democratic associations, encouraging citizens to devote part of their time to advancing the common good as the best path towards a fairer and more humane world. The Challenge: How can we amplify the voice of RIONOR’s population? How can we make its communication more impactful? How can every resident become an ambassador for the values of their land? Solution approach: To design a communication plan that strengthens RIONOR’s engagement with the Raiano population, its partners and political actors. To create a mobile application to enhance awareness and visibility of RIONOR.