ESA - Resumos em Proceedings Não Indexados à WoS/Scopus
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- Donkey wonderlandPublication . Eduarda, Maria; Freitas, Joana; Khakurel, Purnata; Gonçalo, Wilvane; Conceição, Joana da; Pereira, Fernando A.The idea is to organise educational and recreational activities that contribute to combating loneliness among the elderly and to better understand these amazing animals. To reach this, AEPGA intends to organise donkey mediation activities that involve elderly people interacting with donkeys, aiming to mitigate several physical, mental and social health problems. Donkeys and the elderly, surprisingly, share a slower pace of life and a pearl of wisdom that comes with age. Donkeys are known for their calm demeanour, gentleness, sweetness, patience and resilience, which are qualities valued in old age. This interaction can emphasise the importance of care and well-being for animals, fostering a sense of purpose and connection with nature. In short, the well-being of people can be achieved alongside the well-being of animals (donkeys). Objectives: Better wealth being, bring happiness to both donkeys and the elders. Methodology: The WE project approach, in which a team of multidisciplinary and multicultural talents, through a simple co-creative design process, achieves the solution to the challenge proposed by the partner. Result: Join us for a special weekend dedicated to Mirandês Donkey. Interactive and educational activities for all ages. Sponsor a donkey and support its preservation. Meet Tó, our star donkey, and follow his dedicated page on social media. Learn, connect, and help preserve this incredible part of our heritage. Conclusions: The organisation was already carrying out various activities to bring people and donkeys together. Our solution enhances the communication of this activity and adds creativity to the work already being done.
- Health literacy across the mirandese plateau “seja o presente de Vimioso, seja presente”Publication . Veiga-Branco, Augusta; Monte, Ana Paula; Pereira, Fernando A.; Soares, D.; Reis, I. dosVimioso is a rural area where agriculture is the main occupation. Emigration and the rural exodus towards coastal cities (Bragança, Porto, Lisbon) have caused severe depopulation. The municipality’s population is now largely elderly, with very low birth rates. Due to geographical isolation and weak communication networks, there is an evident need for stronger engagement and better understanding of health issues. Improving health literacy is therefore vital, empowering people to identify and adopt behaviours that promote well-being. Problem/Need description: What measures can be introduced to raise health literacy in ageing, sparsely populated regions? How can awareness of health and social interaction be strengthened among the residents of Vimioso? Solution approach: Deliver health education programmes that create collaboration between the human resources of partner institutions
- Little daisy – hummm, so nicePublication . Pereira, Fernando A.; Pereira, B.; Cardoso, D.; Moura, A.; Silva I.; Évora, J.; Freitas, R.; Andrade, W.; Bartolomeu, J.Little Daisy is a brand specialising in childcare products and toys, founded within a family environment with the aim of supporting other households. The company operates both a physical store in the city of Penafiel and an online platform (https://alojadalittledaisy.com). The brand seeks to offer families a variety of ecological and sustainable options, prioritising conscious and healthy parenting. Little Daisy strives to provide children with experiences appropriate for each stage of development, while also giving parents confidence that they have made the optimal choices for their little ones. The Challenge: In a digital market dominated by multinational corporations, how can a small family-run business carve out its space? How can its family-oriented identity, together with its educational, aesthetic, and sustainability values, contribute to children’s development and learning? How can the business achieve growth despite limited resources for online investment? The Solution Approach: The strategy focuses on enhancing social media presence: developing a structured posting calendar, collaborating with local influencers, investing in paid traffic, sharing parenting tips and product usage guides, adapting to emerging platforms and trends (TikTok, among others), and employing AI to optimise the creative process. The animated Little Daisy (derived from the logo) acts as a unifying element in the online communication strategy, connecting the brand with its audience. Benefits: The principal benefit lies in the convenience offered to customers, who can make purchases without leaving their homes. Additionally, customers gain assurance that their children are using products of the highest quality, reflecting the core values of the brand. Finally, parents remain informed about the latest developments in childcare and receive guidance to facilitate and enrich their parenting journey
- Rionor - hi, we are herePublication . Pereira, Fernando A.; Rodrigues, Pedro; Alves, Francisco; Almeida, Hugo; Amaral, Lara; Luz, MarcoRIONOR (Western Iberian Network for a New Borderland Order), founded on 1 October 2016 in a small house on the Rio de Onor border, is a transnational Iberian association led by Raiano citizens from both sides of the frontier. It seeks to become a school of citizenship, promoting civic participation, building critical awareness of the surrounding social reality, and deepening cross-border cooperation between Trás-os-Montes, Castile and León, and Galicia as the most effective means to counter depopulation and revitalise these regions. RIONOR underscores the urgency of defending solidarity through active, democratic associations, encouraging citizens to devote part of their time to advancing the common good as the best path towards a fairer and more humane world. The Challenge: How can we amplify the voice of RIONOR’s population? How can we make its communication more impactful? How can every resident become an ambassador for the values of their land? Solution approach: To design a communication plan that strengthens RIONOR’s engagement with the Raiano population, its partners and political actors. To create a mobile application to enhance awareness and visibility of RIONOR.
- Solid state love “made with love and high vibrations”Publication . Pereira, Fernando A.; Antão, Celeste; Cordeiro, Alfredo; Oliveira, Amanda; Santos, Lavínia dos; Tsuka, Letícia; Jailson , AfonsoPremature fermentation of chestnut jam. How can product preservation and sanitary quality be improved without increasing the minimum required sugar content or compromising flavour? HOW IT CAN BE DONE Adoption of good practices in the handling of raw materials and equipment; consistent use of personal protective equipment (PPE); strict adherence to hygiene and food safety standards. BENEFITS Enhanced microbiological safety of the product; extended shelf life; reduction of losses for the producer. SOLUTION Development of a Hygiene and Food Safety Manual, incorporating revised practices in: raw material preparation and handling; personal hygiene; environmental, equipment and utensil hygiene; processing and bottling.