The territory museums role in the promotion of destinations with the support of ICT platforms

Abstract

The territories promotion is an ongoing challenge for multiple knowledge disciplines. Tourism related products have been the most suitable ambassador of territories and still have an untapped potential. In scenarios where destinations have territory museums – closed but also open air museums – exists an enormous opportunity to promote the territory through them. But, for accomplish this, ICT have a natural collaborative role, supporting the information and services needs of tourists/visitants either to make their experiences more immersive or/and to allow the visiting to know more about the surrounding environment – the territory. This paper, presenting a model, start to discusses the potential of territory museums as destinations promoters and the role of ICT to provide suitable models that allow in-situ immersive experiences and a full integration with the territories information and services. This approach, merging the physical and the virtual, allow the territories promotion and an integrated approach capable to meet the requirements of visitants that are growing entities for knowledge about he territories that they visit and that they desire to explore.