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Title: Contextualized ubiquity: a new opportunity for rendering business information and services
Author: Cunha, Carlos R.
Peres, Emanuel
Morais, Raul
Bessa, Maximino
Reis, Manuel Cabral
Keywords: Ubiquity
Issue Date: 2009
Publisher: CENTERIS
Citation: Cunha, Carlos R.; Peres, Emanuel; Morais, Raul; Bessa, Maximino; Reis, Manuel Cabral (2009) - Contextualized ubiquity: a new opportunity for rendering business information and services. In CENTERIS’2009 - Conference on ENTERprise Information Systems. Ofir
Abstract: Ubiquitous information and services means that they are available anywhere and anytime. The development of mobile-devices with wireless network-access capabilities, together with the decrease in network-traffic costs and the proliferation of free wireless hotspots, makes the use of mobile-devices, as Internet access tools, increasingly common and attractive. With novel forms of presenting information and to provide new ways to interact with consumers, new business strategies can be boost, in Customer Relationship Management (CRM) and E-Commerce. This paper describes a different approach to the relationship between customers and business-providers, based on contextualization mechanisms, located in user-consuming real-world objects. A Wine Integrated Management System, called SIGPV, is presented as a proof-of-concept, enumerating some of possible major business and CRM benefits.
ISBN: 978-972-669-929-6
Appears in Collections:DIM - Artigos em Proceedings Não Indexados ao ISI/Scopus

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