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Abstract(s)
Um plano de negócios tem o objetivo de clarificar ideias e estruturar a ideia principal do negócio,
organizar o pensamento, analisar o mercado, avaliar a rentabilidade do negócio/investimento e a sua
viabilidade económica e financeira. Neste trabalho de projeto pretende-se analisar e avaliar a ideia de
negócio de uma empresa no sector da importação, comercialização e prestação de serviços de
construção de casas de madeira (importação, transporte e montagem numa fase inicial) denominada
ECOCASA Lda. No âmbito do plano de negócios, depois de uma breve referência à ideia de negócio e
à descrição da empresa, apresentam-se o estudo de mercado e a estratégia de marketing e vendas. De
seguida discute-se toda a parte operacional relacionada com o negócio propriamente dito, incluindo os
recursos humanos. Finalmente, faz-se uma avaliação económico-financeira do projeto, utilizando para
o efeito a folha Excel “Ferramenta de avaliação de projetos” do IAPMEI. Com base no na informação do
plano financeiro, a avaliação económico-financeira permite concluir que o projeto é lucrativo, devendo
ser implementado. Na perspetiva do investidor, os principais indicadores financeiros, o VAL, a TIR
(25%), o Payback (5,6 anos) e a análise de cenários são positivos.
ii Abstract A business plan aims to clarify ideas and develop the main business idea, analyse the market, evaluate the profitability of the business/investment and its economic and financial viability. This project work aims to analyse and evaluate the business idea of a company in the sector of import, commercialization and provision of wooden house construction services (import, transport and assembly in the initial phase) called ECOCASA Lda. Within the scope of the business plan, after a brief reference to the business idea and the company description, the market study and the marketing and sales strategy are presented. Next, the entire operational part related to the business itself is discussed, including human resources. Finally, an economic-financial evaluation of the project is carried out, using the Excel spreadsheet “Project evaluation tool” from IAPMEI. Based on information from the financial plan, the economic and financial viability analysis allows us to conclude that the project is profitable and should be implemented. From the investor's perspective, the main financial indicators, NPV, IRR (25%), Payback (5.6 years) and scenario analysis are positive.
ii Abstract A business plan aims to clarify ideas and develop the main business idea, analyse the market, evaluate the profitability of the business/investment and its economic and financial viability. This project work aims to analyse and evaluate the business idea of a company in the sector of import, commercialization and provision of wooden house construction services (import, transport and assembly in the initial phase) called ECOCASA Lda. Within the scope of the business plan, after a brief reference to the business idea and the company description, the market study and the marketing and sales strategy are presented. Next, the entire operational part related to the business itself is discussed, including human resources. Finally, an economic-financial evaluation of the project is carried out, using the Excel spreadsheet “Project evaluation tool” from IAPMEI. Based on information from the financial plan, the economic and financial viability analysis allows us to conclude that the project is profitable and should be implemented. From the investor's perspective, the main financial indicators, NPV, IRR (25%), Payback (5.6 years) and scenario analysis are positive.
Description
Keywords
Plano de negócios Casas de madeira Casas ecológicas Tipos de construção Sistema construtivo