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Advisor(s)
Abstract(s)
Many regions of the world and in particular Portugal, are associated with
products, symbols, crafts, and traditions. These associations help to build the identity
image of places and the perception we have of them as tourism destinations. This
article aims to present theoretical reflections on the potential of intangible cultural
heritage for the construction of creative tourism products, in an inland region of
Portugal, with a particularly rich and dynamic tradition in socio-cultural terms. The
study applies to Terras de Trás-os-Montes, where it is believed that several tourism
products, of creative basis, may emerge from the Tradition of Masked: an ancestral
intangible cultural heritage, common to several municipalities of the region.
Using the qualitative methodology, the interview method was applied, to understand
the perspective of individuals with relevant knowledge about the issue. The results
presented, link Tradition to the enhancement of cultural identity, the development
of tourism activity, the focus on creative tourism, and the dynamics of cross-border
cooperation. These themes highlighted the importance and the positive contribution
of this cultural heritage, internally, to the resident community and externally, to the
tourism market.
Description
Keywords
Tradition of masked Terras de Trás-os-Montes
Citation
Rodrigues, Cristina; Liberato, Dália; Esteves, Elsa Tavares (2022). The intangible cultural heritage as a creative tourism product. The masks of Trás-os-Montes. In Advances in Tourism, Technology and Smart Systems: proceedings of ICOTTS 2021. p. 595-609. ISBN 978-981-19-1039-5
Publisher
Springer