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Advisor(s)
Abstract(s)
La castaƱa estĆ” profundamente arraigada en la economĆa portuguesa, en la gastronomĆa y en el patrimonio cultural. Por estas razones, este trabajo pretende comprender el comportamiento de los consumidores portugueses de castaƱas, sus preferencias, usos, hĆ”bitos de compra y percepciones sobre los beneficios del consumo de castaƱas. Para eso, se realizĆ³ un estudio transversal basado en una muestra de 320 individuos. Los consumidores encuestados compran un promedio de 6,5 kg/aƱo. La mayorĆa compra castaƱas frescas y lo hace ocasionalmente, principalmente en supermercados e hipermercados, ferias o directamente al productor. Los consumidores prefieren comprar la castaƱa sin embalaje y los atributos mĆ”s valorados son la percepciĆ³n de la calidad, el tamaƱo y el precio. El distrito de residencia y los ingresos mensuales del hogar resultaron ser factores diferenciadores de la frecuencia de consumo de castaƱas. De hecho, se consumen castaƱas con mayor frecuencia en Oporto y otros distritos portugueses no productores de castaƱas, y en hogares con ingresos mensuales entre los 580 y 1740 euros y con mĆ”s de 3480 euros. El tamaƱo, el estado de conservaciĆ³n de la cĆ”scara, el origen y la percepciĆ³n de calidad de los consumidores son factores determinantes de la compra de castaƱas frescas. Estos hallazgos revelan que, a fin de mejorar los datos de consumo de castaƱa, es necesario comunicar mejor las cualidades nutricionales y los posibles efectos beneficiosos para la salud del consumo de castaƱas e invertir en I+D de nuevos productos alimenticios, terapĆ©uticos y cosmĆ©ticos hechos con castaƱas.
Chestnut is deeply rooted in the Portuguese economy, gastronomy and cultural heritage. For this reasons, this paper aims to understand the behavior of Portuguese chestnut consumers, their preferences, uses, buying habits and perceptions about the benefits of consuming chestnuts. For this, a cross-sectional study was carried out based on a sample of 320 individuals. The surveyed consumers buy, on average, 6.5 kg/year. Most consumers buy fresh chestnuts and do so occasionally, mainly in supermarkets and hypermarkets, fairs or directly from the producer. The consumers prefer to buy the chestnut without packaging and the most valued attributes are quality perceived by the consumer, size and price. The district of residence and the monthly household income revealed to be differentiating factors of the frequency of chestnut consumption. In fact, chestnuts are consumed more frequently in Oporto and other Portuguese non-producer districts of chestnut and in households with an income from 580 to 1740 euros and more than 3480 euros. The size, the shell conservation state, the origin and the quality perceived by consumers revealed to be determinant factors of the purchase of fresh chestnuts. These findings point out the need to better communicate the nutritional qualities and possible beneficial health effects of chestnut consumption and to invest in R&D of new chestnut-based food, therapeutic and cosmetic products.
Chestnut is deeply rooted in the Portuguese economy, gastronomy and cultural heritage. For this reason, this paper aims to understand the behavior of Portuguese chestnut consumers, their preferences, uses, buying habits and perceptions about the benefits of consuming chestnuts. A crossāsectional study was carried out based on a sample of 320 individuals. The participants buy, on average, 6.5 kg/year. Most consumers buy fresh chestnuts and do so occasionally, mainly in supermarkets and hypermarkets, fairs or directly from the producer. They prefer to buy the chestnut without packaging and the most valued attributes are quality perceived by the consumer, size and price. The district of residence and the monthly household income revealed to be differentiating factors of the frequency of chestnut consumption. In fact, chestnuts are consumed more frequently in Oporto and other Portuguese non-producer districts of chestnut and in households with an income from 580 ā¬ to 1740 ā¬ and more than 3480 ā¬. The size, the shell conservation state, the origin and the quality perceived by consumers revealed to be determinant factors of the purchase of fresh chestnuts. These findings point out the need to better communicate the nutritional qualities and possible beneficial health effects of chestnut consumption and to invest in R&D of new chestnut-based food, therapeutic and cosmetic products.
Chestnut is deeply rooted in the Portuguese economy, gastronomy and cultural heritage. For this reason, this paper aims to understand the behavior of Portuguese chestnut consumers, their preferences, uses, buying habits and perceptions about the benefits of consuming chestnuts. A crossāsectional study was carried out based on a sample of 320 individuals. The participants buy, on average, 6.5 kg/year. Most consumers buy fresh chestnuts and do so occasionally, mainly in supermarkets and hypermarkets, fairs or directly from the producer. They prefer to buy the chestnut without packaging and the most valued attributes are quality perceived by the consumer, size and price. The district of residence and the monthly household income revealed to be differentiating factors of the frequency of chestnut consumption. In fact, chestnuts are consumed more frequently in Oporto and other Portuguese non-producer districts of chestnut and in households with an income from 580 ā¬ to 1740 ā¬ and more than 3480 ā¬. The size, the shell conservation state, the origin and the quality perceived by consumers revealed to be determinant factors of the purchase of fresh chestnuts. These findings point out the need to better communicate the nutritional qualities and possible beneficial health effects of chestnut consumption and to invest in R&D of new chestnut-based food, therapeutic and cosmetic products.
Description
Keywords
Usos Percepciones HƔbitos de compra Consumo CastaƱa Portugal
Pedagogical Context
Citation
Ribeiro, M.I.B., Fernandes, A.J.G. & Fernandes, A.P.R. (2023). Comportamiento del consumidor de castaƱa: el caso portuguĆŖs. ITEA - InformaciĆ³n TĆ©cnica EconĆ³mica Agraria. ISSN 1699-6887. 119:1, p. 62-80
Publisher
AssociaciĆ³n Interprofessional para el Desarrollo AgrĆ”rio