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Comportamiento del consumidor de castaƱas: el caso portuguƩs

dc.contributor.authorRibeiro, Maria Isabel
dc.contributor.authorFernandes, António
dc.contributor.authorFernandes, António Pedro
dc.date.accessioned2022-06-06T14:20:15Z
dc.date.available2022-06-06T14:20:15Z
dc.date.issued2023
dc.description.abstractLa castaña estÔ profundamente arraigada en la economía portuguesa, en la gastronomía y en el patrimonio cultural. Por estas razones, este trabajo pretende comprender el comportamiento de los consumidores portugueses de castañas, sus preferencias, usos, hÔbitos de compra y percepciones sobre los beneficios del consumo de castañas. Para eso, se realizó un estudio transversal basado en una muestra de 320 individuos. Los consumidores encuestados compran un promedio de 6,5 kg/año. La mayoría compra castañas frescas y lo hace ocasionalmente, principalmente en supermercados e hipermercados, ferias o directamente al productor. Los consumidores prefieren comprar la castaña sin embalaje y los atributos mÔs valorados son la percepción de la calidad, el tamaño y el precio. El distrito de residencia y los ingresos mensuales del hogar resultaron ser factores diferenciadores de la frecuencia de consumo de castañas. De hecho, se consumen castañas con mayor frecuencia en Oporto y otros distritos portugueses no productores de castañas, y en hogares con ingresos mensuales entre los 580 y 1740 euros y con mÔs de 3480 euros. El tamaño, el estado de conservación de la cÔscara, el origen y la percepción de calidad de los consumidores son factores determinantes de la compra de castañas frescas. Estos hallazgos revelan que, a fin de mejorar los datos de consumo de castaña, es necesario comunicar mejor las cualidades nutricionales y los posibles efectos beneficiosos para la salud del consumo de castañas e invertir en I+D de nuevos productos alimenticios, terapéuticos y cosméticos hechos con castañas. Chestnut is deeply rooted in the Portuguese economy, gastronomy and cultural heritage. For this reasons, this paper aims to understand the behavior of Portuguese chestnut consumers, their preferences, uses, buying habits and perceptions about the benefits of consuming chestnuts. For this, a cross-sectional study was carried out based on a sample of 320 individuals. The surveyed consumers buy, on average, 6.5 kg/year. Most consumers buy fresh chestnuts and do so occasionally, mainly in supermarkets and hypermarkets, fairs or directly from the producer. The consumers prefer to buy the chestnut without packaging and the most valued attributes are quality perceived by the consumer, size and price. The district of residence and the monthly household income revealed to be differentiating factors of the frequency of chestnut consumption. In fact, chestnuts are consumed more frequently in Oporto and other Portuguese non-producer districts of chestnut and in households with an income from 580 to 1740 euros and more than 3480 euros. The size, the shell conservation state, the origin and the quality perceived by consumers revealed to be determinant factors of the purchase of fresh chestnuts. These findings point out the need to better communicate the nutritional qualities and possible beneficial health effects of chestnut consumption and to invest in R&D of new chestnut-based food, therapeutic and cosmetic products.pt_PT
dc.description.abstractChestnut is deeply rooted in the Portuguese economy, gastronomy and cultural heritage. For this reason, this paper aims to understand the behavior of Portuguese chestnut consumers, their preferences, uses, buying habits and perceptions about the benefits of consuming chestnuts. A cross‑sectional study was carried out based on a sample of 320 individuals. The participants buy, on average, 6.5 kg/year. Most consumers buy fresh chestnuts and do so occasionally, mainly in supermarkets and hypermarkets, fairs or directly from the producer. They prefer to buy the chestnut without packaging and the most valued attributes are quality perceived by the consumer, size and price. The district of residence and the monthly household income revealed to be differentiating factors of the frequency of chestnut consumption. In fact, chestnuts are consumed more frequently in Oporto and other Portuguese non-producer districts of chestnut and in households with an income from 580 € to 1740 € and more than 3480 €. The size, the shell conservation state, the origin and the quality perceived by consumers revealed to be determinant factors of the purchase of fresh chestnuts. These findings point out the need to better communicate the nutritional qualities and possible beneficial health effects of chestnut consumption and to invest in R&D of new chestnut-based food, therapeutic and cosmetic products.pt_PT
dc.description.sponsorshipLos autores agradecen a Fundación para la Ciencia y Tecnología (FCT, Portugal) y a FEDER, en el Ômbito del programa PT2020, por el apoyo financiero al CIMO (UIDB/00690/2020).pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRibeiro, M.I.B., Fernandes, A.J.G. & Fernandes, A.P.R. (2023). Comportamiento del consumidor de castaña: el caso português. ITEA - Información Técnica Económica Agraria. ISSN 1699-6887. 119:1, p. 62-80pt_PT
dc.identifier.doi10.12706/itea.2022.007pt_PT
dc.identifier.issn1699-6887
dc.identifier.urihttp://hdl.handle.net/10198/25559
dc.language.isospapt_PT
dc.peerreviewedyespt_PT
dc.publisherAssociación Interprofessional para el Desarrollo AgrÔriopt_PT
dc.relationMountain Research Center
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectUsospt_PT
dc.subjectPercepcionespt_PT
dc.subjectHƔbitos de comprapt_PT
dc.subjectConsumopt_PT
dc.subjectCastaƱapt_PT
dc.subjectPortugalpt_PT
dc.titleComportamiento del consumidor de castaƱas: el caso portuguƩspt_PT
dc.title.alternativeChestnut consumer behavior: the portuguese case
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleMountain Research Center
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00690%2F2020/PT
oaire.citation.endPage19pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleITEA - Informacion Tecnica Economica Agrariapt_PT
oaire.citation.volume119pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameRibeiro
person.familyNameFernandes
person.givenNameMaria Isabel
person.givenNameAntónio
person.identifier2474707
person.identifier.ciencia-id8D1B-9409-7921
person.identifier.ciencia-id831E-7E0E-DFC1
person.identifier.orcid0000-0002-5425-006X
person.identifier.orcid0000-0002-9971-4796
person.identifier.scopus-author-id58492545800
person.identifier.scopus-author-id55815966700
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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relation.isAuthorOfPublication57537474-8c6d-4d45-99cc-5510c93e59cc
relation.isAuthorOfPublication.latestForDiscoverycff96812-d440-40dc-b44f-998d48894fd0
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