| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Cultural and Creative Industries have become recently more important. The European Commission, the Department for Culture, Media and Sport (UK) and UNESCO have essential roles in the background of the Cultural and Creative Industries and are fundamental to understanding the global phenomenon of Creative Cities (Landry, 2000; Caves, 2000; Howkins 2001; Florida, 2002; Sacco, 2011). At the same time, Creative Tourism is becoming an force that boosts the development of cities. In this sense, it is particularly important that Creative Tourism, by promoting authentic experiences, establishes itself as an alternative to traditional Tourism (Richards & Wilson, 2007).
Our aim is to present some current initiatives based on local culture, which offer creative experiences in Porto’s historic centre. Furthermore, the possibility of applying Service Design Thinking methods, according to Brown (2008), Stickdorn (2012, 2014) and Tschimmel (2012), might be useful to the process in order to get an opinion about users’ experiences. As a consequence, local businesses could identify new opportunities to improve or create different experiences for future users (Miettinen, S., Valtonen, A., & Markuksela, V., 2015). Through a qualitative analysis, the purpose of this paper is to examine the feasibility of this approach in downtown Porto.
Description
Keywords
Cultural and creative industries Creative tourism Service design thinking Porto downtown
Citation
Pires, Raquel; Mota, João A.; Tschimmel, Katja (2017). Cultural and creative industries in Porto's tourism: how to develop authentic experiences in downtow? In International Conference of Heritage Vs Tourism. Lisboa. p. 85-103. ISBN 978-989-20-7320-0