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Advisor(s)
Abstract(s)
No presente trabalho pretende-se analisar o contributo da animação para a permanência
média nos estabelecimentos hoteleiros das Terras de Trás-os-Montes. Para
dar resposta ao objetivo principal formularam-se alguns objetivos específicos: i) identificar
o tipo de atividades de animação complementar à oferta hoteleira; ii) identificar a
existência de parcerias com agentes de animação turística; iii) identificar as atividades
praticadas pelos hóspedes; iv) analisar a perceção dos dirigentes dos estabelecimentos
hoteleiros quanto à influência da animação para aumentar a permanência média. Assim,
aplicou-se uma metodologia qualitativa, com aplicação de uma entrevista semiestruturada
aos dirigentes dos estabelecimentos hoteleiros das Terras de Trás-os-Montes.
Dos 31 estabelecimentos hoteleiros da região do estudo, apenas treze colaboraram no
trabalho de investigação. O período de recolha de dados decorreu de 29 de março a 13
de maio de 2019. Para analisar a informação das entrevistas, recorreu-se a uma análise
de conteúdo. Os resultados obtidos permitem concluir que apenas 23% dos estabelecimentos
hoteleiros oferecem atividades de animação aos hóspedes, nomeadamente,
percursos pedestres, passeios de barco, visitas guiadas e passeios de jipe. Cerca de 39%
têm parecerias com empresas de animação turística locais. As atividades praticadas
pelos hóspedes são coincidentes, na sua maioria, com as atividades oferecidas pelos
estabelecimentos hoteleiros. Quanto à permanência média dos hóspedes, os dirigentes
foram consensuais, não ultrapassando os dois dias. Os três estabelecimentos hoteleiros
que oferecem atividades de animação não ultrapassam as quatro noites de permanência
média. Todos os entrevistados são da opinião que animação contribui para o aumento
do tempo de permanência.
The present study intends to analyse the contribution of entertainment for the average stay in hotel establishments in Terras de Trás-os-Montes. In order to achieve the main goal, some specific objectives were formulated: i) to identify the kind of entertainment activities additional to the hotel offer; ii) to identify the existence of partnerships with tourist entertainment agents; iii) to identify the activities practised by the guests; iv) to analyse the perception of the hotel managers regarding the influence of entertainment on the increase of the average stay. Thus, a qualitative methodology was used, by applying a semi-structured interview to the managers of the hotel establishments in Terras de Trás-os-Montes. From the 31 hotel establishments in the region where the study was applied, only thirteen contributed for the investigation. The data collection period went from 29th March to 13th May 2019. In order to analyse the information gathered from the interviews, an analysis of content was made. The results obtained allow us to conclude that only 23% of the hotel establishments offer entertainment activities to their guests, namely walking trails, boat trips, guided tours and jeep tours. About 39% hold a partnership with local tourist entertainment companies. Most activities practised by the guests coincide with the activities offered by the hotel establishments. As far as the average stay of the guests is concerned, the managers agreed they do not go beyond two days. The three hotel establishments that offer entertainment activities do not go beyond four nights of average stay. All the surveyed agreed that entertainment activities contribute for the increase of the length of stay.
The present study intends to analyse the contribution of entertainment for the average stay in hotel establishments in Terras de Trás-os-Montes. In order to achieve the main goal, some specific objectives were formulated: i) to identify the kind of entertainment activities additional to the hotel offer; ii) to identify the existence of partnerships with tourist entertainment agents; iii) to identify the activities practised by the guests; iv) to analyse the perception of the hotel managers regarding the influence of entertainment on the increase of the average stay. Thus, a qualitative methodology was used, by applying a semi-structured interview to the managers of the hotel establishments in Terras de Trás-os-Montes. From the 31 hotel establishments in the region where the study was applied, only thirteen contributed for the investigation. The data collection period went from 29th March to 13th May 2019. In order to analyse the information gathered from the interviews, an analysis of content was made. The results obtained allow us to conclude that only 23% of the hotel establishments offer entertainment activities to their guests, namely walking trails, boat trips, guided tours and jeep tours. About 39% hold a partnership with local tourist entertainment companies. Most activities practised by the guests coincide with the activities offered by the hotel establishments. As far as the average stay of the guests is concerned, the managers agreed they do not go beyond two days. The three hotel establishments that offer entertainment activities do not go beyond four nights of average stay. All the surveyed agreed that entertainment activities contribute for the increase of the length of stay.
Description
Keywords
Animação Permanência média Parcerias Estabelecimentos hoteleiros Terras de Trás-os-Montes
Citation
Cabeceiro, Daniela Maria Venceslau; Esteves, Elsa Tavares (2020). O contributo da animação para a permanência média nos estabelecimentos hoteleiros = The contribution of entertainment for the average stay in hotel establishments. In VI Encontro de Jovens Investigadores do Instituto Politécnico de Bragança: livro de resumos. ISBN 978-972-745-282-8
Publisher
Instituto Politécnico de Bragança