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Abstract(s)
A inovação, independentemente de ser incremental ou radical, é a exploração com sucesso de novas ideias. Para tal, podem ser usadas diferentes ferramentas de geração de ideias, de análise de problemas ou de design thinking que levem ao desenvolvimento de produtos ou serviços inovadores através de processos de cocriação. O design thinking pode ser visto como um processo de pensamento crítico e criativo que permite organizar as informações e ideias, tomar decisões, aprimorar situações e adquirir conhecimento, qualquer que seja a área de aplicação. Este processo oferece uma abordagem baseada em soluções para a resolução de problemas. Neste contexto, o processo de cocriação pode ser implementado através de diversos processos, tais como o processo criativo Walt Disney ou o processo Demola. O primeiro visa explorar uma ideia a partir de vários pontos de vista complementares, ou seja, de acordo com três papéis diferentes de Disney: (i) o Sonhador, (ii) o Designer e (iii) o Crítico. O segundo pode ser descrito em três fases principais: (i) a fase da descoberta; (ii) a fase da ideação e prototipagem; e (iii) a fase da refinação e entrega. Na fase da descoberta, realizam- se o diagnóstico e a compreensão do problema (utilização de ferramentas, tais como os mapas mentais, as árvores do problema e a análise PESTLE). Através da plataforma Miro, desenvolve- se o pensamento crítico e o espírito de equipa para descobrir e refletir sobre o desafio ou problema. De seguida, a fase de ideação permite uma auto e heteroavaliação sobre os processos de forma a se reposicionarem dentro do contexto. Modelos de brainwriting, de design research e diagrama de afinidades, bem como protótipos de baixa fidelidade, podem ser alguns dos modelos a usar. Finalmente, na refinação, apresenta-se um protótipo de alta- fidelidade com vista a apresentar uma solução para o desafio ou problema. Em todas as fases de colaboração do projeto, a plataforma Miro permite o uso colaborativo de modelos, através da criação de um quadro interativo e colaborativo que permite a sua edição, o trabalho por videoconferência e a apresentação dos resultados do trabalho online, entre outras funcionalidades. Sem querer contrariar o dito popular que refere que “Muito ajuda quem não atrapalha”, pode dizer-se que “A atitude de uma tuna é tudo”. Portanto, “se não podes ajudar, estorva. O importante é participar”. Mas para ajudar, cada elemento de uma tuna ou grupo de elementos, pode recorrer colaborativamente a tecnologias digitais para inovar e cocriar novos projetos. Este é principal o mote desta comunicação ao apresentar ferramentas para promover o trabalho colaborativo e a inovação em processos de cocriação com tecnologias digitais. Metodologicamente, esta comunicação corresponde a uma revisão da literatura dos conceitos e tecnologias digitais que podem estimular a inovação em processos de cocriação.
Innovation, whether incremental or radical, is the successful exploration of new ideas. To this end, different tools can be used to generate ideas, analyze problems or design thinking that led to the development of innovative products or services through co-creation processes. Design thinking can be seen as a critical and creative thinking process that allows you to organize information and ideas, make decisions, improve situations and acquire knowledge, whatever the area of application. This process offers a solution-based approach to problem solving. In this context, the co-creation process can be implemented through different processes, such as the Walt Disney creative process or the Demola process. The first aims to explore an idea from several complementary points of view, that is, according to three different Disney roles: (i) the Dreamer, (ii) the Designer and (iii) the Critic. The second can be described in three main phases: (i) the discovery phase; (ii) the ideation and prototyping phase; and (iii) the refining and delivery phase. In the discovery phase, the diagnosis and understanding of the problem an carried out (using tools such as mind maps, problem trees and PESTLE analysis). Through the Miro platform, critical thinking and team spirit are developed to discover and reflect on the challenge or problem. Then, the ideation phase allows for a self and hetero assessment of the processes in order to reposition themselves within the context. Brainwriting, design research and affinity diagram models, as well as lowfidelity prototypes can be some of the models to use. Finally, in refining, a high-fidelity prototype is presented to present a solution to the challenge or problem. In all project collaboration phases, the Miro platform allows the collaborative use of models, through the creation of an interactive and collaborative framework that allows its editing, work by videoconference and the presentation of the results of the work online, among other functionalities. Without wanting to contradict the popular saying that “A lot helps those who don't get in the way”, it can be said that “The attitude of a tuna is everything”. So, “if you can't help, don't hinder. The important thing is to participate”. But to help, each element of a tuna or group of elements can collaboratively use digital technologies to innovate and cocreate new projects. This is the main motto of this communication by presenting tools to promote collaborative work and innovation in co-creation processes with digital technologies. Methodologically, this communication corresponds to a literature review of concepts and digital technologies that can stimulate innovation in co-creation processes
Innovation, whether incremental or radical, is the successful exploration of new ideas. To this end, different tools can be used to generate ideas, analyze problems or design thinking that led to the development of innovative products or services through co-creation processes. Design thinking can be seen as a critical and creative thinking process that allows you to organize information and ideas, make decisions, improve situations and acquire knowledge, whatever the area of application. This process offers a solution-based approach to problem solving. In this context, the co-creation process can be implemented through different processes, such as the Walt Disney creative process or the Demola process. The first aims to explore an idea from several complementary points of view, that is, according to three different Disney roles: (i) the Dreamer, (ii) the Designer and (iii) the Critic. The second can be described in three main phases: (i) the discovery phase; (ii) the ideation and prototyping phase; and (iii) the refining and delivery phase. In the discovery phase, the diagnosis and understanding of the problem an carried out (using tools such as mind maps, problem trees and PESTLE analysis). Through the Miro platform, critical thinking and team spirit are developed to discover and reflect on the challenge or problem. Then, the ideation phase allows for a self and hetero assessment of the processes in order to reposition themselves within the context. Brainwriting, design research and affinity diagram models, as well as lowfidelity prototypes can be some of the models to use. Finally, in refining, a high-fidelity prototype is presented to present a solution to the challenge or problem. In all project collaboration phases, the Miro platform allows the collaborative use of models, through the creation of an interactive and collaborative framework that allows its editing, work by videoconference and the presentation of the results of the work online, among other functionalities. Without wanting to contradict the popular saying that “A lot helps those who don't get in the way”, it can be said that “The attitude of a tuna is everything”. So, “if you can't help, don't hinder. The important thing is to participate”. But to help, each element of a tuna or group of elements can collaboratively use digital technologies to innovate and cocreate new projects. This is the main motto of this communication by presenting tools to promote collaborative work and innovation in co-creation processes with digital technologies. Methodologically, this communication corresponds to a literature review of concepts and digital technologies that can stimulate innovation in co-creation processes
Description
Keywords
Colaboração Inovação Tecnologias digitais Processo criativo Disney Processo Demola
Pedagogical Context
Citation
Gonçalves, Vitor (2022). Inovação e cocriação com tecnologias digitais. In Bruno Gonçalves; Vitor Gonçalves (Eds.) II Jornadas da RaussTuna - Tuna Mista de Bragança: livro de resumos. Bragança
Publisher
Instituto Poitécnico de Bragança