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Abstract(s)
A Pontíz Marketing é uma empresa emergente no setor de marketing digital focada em dinamizar o empreendedorismo na região Norte de Portugal. Este estudo de caso detalha como a Pontíz Marketing implementou estratégias inovadoras de marketing digital para atrair e manter uma base de clientes diversificada, especialmente pequenas e médias empresas, superando os desafios de um mercado altamente competitivo. Neste relatório são apresentados os métodos utilizados pela empresa, como SEO, marketing de conteúdo e publicidade paga, essenciais para o crescimento sustentável da empresa. A pesquisa também considera o impacto dessas iniciativas na economia local, fortalecendo o ecossistema
empresarial da região. Finalmente, evidencia-se as lições aprendidas e o potencial da Pontíz Marketing
como modelo para outras empresas na região, promovendo a adoção de práticas inovadoras e eficazes de marketing digital. Este trabalho não apenas sublinha o sucesso da Pontíz Marketing, mas também ilumina práticas emergentes que podem ser adotadas por outros empreendedores no campo do marketing digital.
Pontíz Marketing is an emerging company in the digital marketing sector focused on boosting entrepreneurship in the North of Portugal. This case study details how Pontíz Marketing implemented innovative digital marketing strategies to attract and retain a diverse customer base, especially for small and medium-sized businesses, overcoming the challenges of a highly competitive market. This report presents the essential methods used by Pontíz Marketing for any company's sustainable growth, such as SEO, content marketing and paid advertising. The research also considers the impact of these initiatives on the local economy, strengthening the region's business ecosystem. Finally, the lessons learned and the potential of Pontíz Marketing as a model for other companies in the region are highlighted, promoting the adoption of innovative and effective digital marketing practices. This work not only underlines the success of Pontíz Marketing, but also illuminates emerging practices that can be adopted by other entrepreneurs in the digital marketing field.
Pontíz Marketing is an emerging company in the digital marketing sector focused on boosting entrepreneurship in the North of Portugal. This case study details how Pontíz Marketing implemented innovative digital marketing strategies to attract and retain a diverse customer base, especially for small and medium-sized businesses, overcoming the challenges of a highly competitive market. This report presents the essential methods used by Pontíz Marketing for any company's sustainable growth, such as SEO, content marketing and paid advertising. The research also considers the impact of these initiatives on the local economy, strengthening the region's business ecosystem. Finally, the lessons learned and the potential of Pontíz Marketing as a model for other companies in the region are highlighted, promoting the adoption of innovative and effective digital marketing practices. This work not only underlines the success of Pontíz Marketing, but also illuminates emerging practices that can be adopted by other entrepreneurs in the digital marketing field.
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Keywords
Empreendedorismo Norte de Portugal