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Abstract(s)
O turismo é uma atividade económica crucial para a geração de riqueza e emprego em Portugal, conforme destacado pela Organização Mundial do Turismo (OMT). O turismo académico refere-se a estadias de menos de um ano em instituições de ensino superior (IES) fora da residência habitual dos estudantes. Este estudo investiga a relação entre turismo académico e mobilidade internacional, tendo o Instituto Politécnico de Bragança (IPB) como caso de estudo. O IPB atrai estudantes internacionais através de programas como o Erasmus+ e protocolos de cooperação, tendo como objetivo aumentar a atratividade e competitividade no cenário global. Os objetivos do trabalho incluem compreender como o turismo académico afeta a mobilidade internacional, analisar os fatores que influenciam essa mobilidade e avaliar a satisfação dos estudantes. A investigação foi realizada por meio de questionários distribuídos online entre janeiro de 2023 e junho de 2024 e sendo explorado o impacto do turismo académico na atratividade das IES. Através dos resultados
obtidos verificaram-se altos níveis de satisfação com a mobilidade no IPB. O estudo revelou que, embora variáveis demográficas como sexo e área científica de estudo não apresentem diferenças significativas na participação em programas de mobilidade, a qualidade institucional e a experiência turística têm um impacto relevante na satisfação e na decisão de regresso dos estudantes.
Adicionalmente, a relação positiva significativa entre a experiência turística e a satisfação global
sugere que a integração de atividades culturais nos programas pode enriquecer a experiência dos
estudantes
Tourism is a crucial economic activity for generating wealth and employment in Portugal, as highlighted by the World Tourism Organization (WTO). Academic tourism refers to stays of less than a year at higher education institutions (HEI) outside the students' usual residence. This study investigates the relationship between academic tourism and international mobility, with the Polytechnic Institute of Bragança (IPB) as a case study. The IPB attracts international students through programs such as Erasmus+ and cooperation protocols, with the aim of increasing its attractiveness and competitiveness on the global stage. The objectives of the work include understanding how academic tourism affects international mobility, analyzing the factors that influence this mobility and evaluating student satisfaction. The research was carried out through online surveys between January 2023 and June 2024 and explored the impact of academic tourism on the attractiveness of HEI. The results showed high levels of satisfaction with mobility at IPB. The study revealed that although demographic variables such as gender and field of study do not show significant differences in participation in mobility programs, institutional quality and the tourist experience have a relevant impact on students' satisfaction and decision to return. In addition, the significant positive relationship between the tourist experience and overall satisfaction suggests that integrating cultural activities into programs can enrich the student experience.
Tourism is a crucial economic activity for generating wealth and employment in Portugal, as highlighted by the World Tourism Organization (WTO). Academic tourism refers to stays of less than a year at higher education institutions (HEI) outside the students' usual residence. This study investigates the relationship between academic tourism and international mobility, with the Polytechnic Institute of Bragança (IPB) as a case study. The IPB attracts international students through programs such as Erasmus+ and cooperation protocols, with the aim of increasing its attractiveness and competitiveness on the global stage. The objectives of the work include understanding how academic tourism affects international mobility, analyzing the factors that influence this mobility and evaluating student satisfaction. The research was carried out through online surveys between January 2023 and June 2024 and explored the impact of academic tourism on the attractiveness of HEI. The results showed high levels of satisfaction with mobility at IPB. The study revealed that although demographic variables such as gender and field of study do not show significant differences in participation in mobility programs, institutional quality and the tourist experience have a relevant impact on students' satisfaction and decision to return. In addition, the significant positive relationship between the tourist experience and overall satisfaction suggests that integrating cultural activities into programs can enrich the student experience.
Description
Mestrado em IPB-ESTG e ASSOCIAÇÃO DE POLITÉCNICOS DO NORTE (APNOR): Instituto Politécnico do Cávado e do Ave, P. Porto, Instituto Politécnico de Viana do Castelo
Keywords
Turismo académico Ensino Superior Instituto Politécnico de Bragança Internacionalização Atratividade