| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 204.33 KB | Adobe PDF |
Advisor(s)
Abstract(s)
The gourmet culture is present in the daily lives of urban consumers. According to Paulino and
Ribeiro (2011), the gourmet concept includes products of superior quality, which have rare and
differentiating characteristics of the others, fitting in a more exclusive market of consumption and
that provide personal pleasure and satisfaction to the consumer. The concept can also refers to
people who enjoy sophisticated and exclusive delicacies. Ribeiro and Fernandes (2015) define
gourmet products as high quality products, with specific origin certification, unique characteristics
and produced in small quantities. These are luxury goods that appeal, in particular, to sophisticated
consumers with above-average socio-economic status. According to Barroso and Madureira (2006),
luxury is associated with a premium price. That is, consumers are willing to pay more for
differentiated products to which they perceive higher quality.
The present research intends to identify the profile of the consumer of gourmet products in
Bragança and describing their purchasing behaviours. Thus, a cross-sectional, quantitative,
observational and descriptive study was developed. Data were collected through a questionnaire
applied directly to the population of Bragança in 2015, resulting in an accidental sample composed
of 300 individuals aged between 17 and 84 years. Data was treated with SPSS 22.0 software, and it
includes in the calculation of absolute and relative frequencies since the variables were qualitative.
The sample includes only 109 respondents’ consumers of gourmet products, which in some way
reveals the elitist character of the consumption of this type of products. As can be seen in Table 1,
the majority of consumers were female (59.7%), single (54.0%), belonging to households with 3 and
4 elements (62.0%), had higher education level (43.0%), a monthly income of between 500 and
1000 Euros (50.0%) and resided in the city of Bragança (59.0%).
Description
Keywords
Gourmet Consumidor Bragança Portugal
Pedagogical Context
Citation
Ribeiro, Maria Isabel; Fernandes, António; Cabo, Paula (2018). Consumer profile and behavior towards Gourmet products. In 1st International Meeting on Innovation & Development in the Food Sector: abstract book. Viseu. p. 56-58. ISBN 978-989-96937-4-6
Publisher
Instituto Politécnico de Viseu