Publication
Geographic market intelligence as a competitive advantage
| dc.contributor.author | Guarda, Teresa | |
| dc.contributor.author | Augusto, Maria Fernanda | |
| dc.contributor.author | Lopes, Isabel Maria | |
| dc.date.accessioned | 2019-07-17T14:16:07Z | |
| dc.date.available | 2019-07-17T14:16:07Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | Advances in information and communication technologies are providing more and more alternative ways to accessing information and storage data, as well a greater accessibility to multiple devices, transforming Internet of Things into a giant digital ecosystem, revolutionizing the business models also in the area of marketing. According to Gartner's, IoT will have a major impact on the economy, facilitating and create opportunities to new business models. This article covers a range of techniques, tools and a model that address geographic market intelligence, examining how the benefits of these can contribute to greater effectiveness in marketing campaigns and the maintenance or acquisition of competitive advantage. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Guarda, T.; Augusto, M. F.; Lopes, Isabel Maria (2019). Geographic market intelligence as a competitive advantage. In 14ª Iberian Conference on Information Systems and Technologies. p.1-5. ISSN 2166-0727. Coimbra (Portugal) | pt_PT |
| dc.identifier.doi | 10.23919/CISTI.2019.8760856 | pt_PT |
| dc.identifier.issn | 2166-0727 | |
| dc.identifier.uri | http://hdl.handle.net/10198/19442 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | IEEE | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Geographic information systems | pt_PT |
| dc.subject | CrowdSourcing | pt_PT |
| dc.subject | GeoMarketing | pt_PT |
| dc.subject | Spatial data warehouses | pt_PT |
| dc.subject | Competitive advantage | pt_PT |
| dc.title | Geographic market intelligence as a competitive advantage | pt_PT |
| dc.type | conference paper | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Coimbra | pt_PT |
| oaire.citation.endPage | 5 | pt_PT |
| oaire.citation.startPage | 1 | pt_PT |
| oaire.citation.title | Iberian Conference on Information Systems and Technologies (CISTI) | pt_PT |
| person.familyName | Lopes | |
| person.givenName | Isabel Maria | |
| person.identifier.ciencia-id | 8812-AE1C-A316 | |
| person.identifier.orcid | 0000-0002-5614-3516 | |
| person.identifier.rid | A-1728-2014 | |
| person.identifier.scopus-author-id | 55211017300 | |
| rcaap.rights | restrictedAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
| relation.isAuthorOfPublication | 111716db-94a0-4c24-b739-330dc2ae79fc | |
| relation.isAuthorOfPublication.latestForDiscovery | 111716db-94a0-4c24-b739-330dc2ae79fc |