Geographic market intelligence as a competitive advantage

Guarda, Teresa; Augusto, Maria Fernanda; Lopes, Isabel Maria

http://hdl.handle.net/10198/19442

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Authors

Guarda, Teresa

Augusto, Maria Fernanda

Lopes, Isabel Maria

Abstract(s)

Advances in information and communication technologies are providing more and more alternative ways to accessing information and storage data, as well a greater accessibility to multiple devices, transforming Internet of Things into a giant digital ecosystem, revolutionizing the business models also in the area of marketing. According to Gartner's, IoT will have a major impact on the economy, facilitating and create opportunities to new business models. This article covers a range of techniques, tools and a model that address geographic market intelligence, examining how the benefits of these can contribute to greater effectiveness in marketing campaigns and the maintenance or acquisition of competitive advantage.

Keywords

Geographic information systems CrowdSourcing GeoMarketing Spatial data warehouses Competitive advantage

URI

http://hdl.handle.net/10198/19442

Citation

Guarda, T.; Augusto, M. F.; Lopes, Isabel Maria (2019). Geographic market intelligence as a competitive advantage. In 14ª Iberian Conference on Information Systems and Technologies. p.1-5. ISSN 2166-0727. Coimbra (Portugal)