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Geographic market intelligence as a competitive advantage
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| 2.68 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Advances in information and communication
technologies are providing more and more alternative ways to
accessing information and storage data, as well a greater
accessibility to multiple devices, transforming Internet of Things
into a giant digital ecosystem, revolutionizing the business models
also in the area of marketing. According to Gartner's, IoT will
have a major impact on the economy, facilitating and create
opportunities to new business models. This article covers a range
of techniques, tools and a model that address geographic market
intelligence, examining how the benefits of these can contribute to
greater effectiveness in marketing campaigns and the maintenance
or acquisition of competitive advantage.
Descrição
Palavras-chave
Geographic information systems CrowdSourcing GeoMarketing Spatial data warehouses Competitive advantage
Contexto Educativo
Citação
Guarda, T.; Augusto, M. F.; Lopes, Isabel Maria (2019). Geographic market intelligence as a competitive advantage. In 14ª Iberian Conference on Information Systems and Technologies. p.1-5. ISSN 2166-0727. Coimbra (Portugal)
Editora
IEEE