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Publication
O Marketing Digital no Turismo em Espaço Rural Terras de Trás-os-Montes
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| 1.79 MB | Adobe PDF |
Advisor(s)
Abstract(s)
O Turismo no Espaço Rural surge como um produto turístico distinto e único, capaz de atrair turistas para as áreas rurais, tornando-se num fator crucial para o seu desenvolvimento económico. Neste sentido, as empresas que atuam neste setor devem ter noção de que as estratégias e ferramentas de marketing digital podem determinar o sucesso das mesmas, pelo que estas empresas devem também adaptar-se à própria evolução do marketing digital, e das suas ferramentas. Neste sentido, o objetivo principal da investigação é analisar a utilização do marketing digital na promoção dos empreendimentos de Turismo no Espaço Rural, das Terras de Trás-os-Montes. Assim, procurou-se obter dados a partir dos diversos canais digitais utilizados pelos empreendimentos em estudo, nomeadamente o Facebook, o Instagram e o website.
Rural Tourism emerges as a distinct and unique tourist product, capable of attracting tourists to rural areas, becoming a crucial factor for their economic development. In this sense, companies operating in this sector must be aware that digital marketing strategies and tools can determine their success, so these companies must also adapt to the evolution of digital marketing and its tools. In this sense, the main objective of the investigation is to analyze the use of digital marketing in the promotion of companies linked to Rural Tourism. To make this possible, we sought to obtain data from the various digital channels used by the companies under study, namely Facebook, Instagram and website
Rural Tourism emerges as a distinct and unique tourist product, capable of attracting tourists to rural areas, becoming a crucial factor for their economic development. In this sense, companies operating in this sector must be aware that digital marketing strategies and tools can determine their success, so these companies must also adapt to the evolution of digital marketing and its tools. In this sense, the main objective of the investigation is to analyze the use of digital marketing in the promotion of companies linked to Rural Tourism. To make this possible, we sought to obtain data from the various digital channels used by the companies under study, namely Facebook, Instagram and website
Description
Keywords
Rural tourism Digital marketing Social media Rural acommodation Terras de Trás-os-Montes
Pedagogical Context
Citation
Ribeiro, Mafalda, Esteves, Elsa T.; Morais, Elisabete P. (2024). O Marketing Digital no Turismo em Espaço Rural Terras de Trás-os-Montes. In 19Th Iberian Conference on Information Systems and Technologies (CISTI). Salamanca: Universidade de Salamanca. p. 1196-1201. ISBN 978-989-36481-1-7
Publisher
Information and Technology Management Association (ITMA)