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Advisor(s)
Abstract(s)
Local communities are taking an increasingly major role in communicating
a destination in terms of contact with tourists. Based on the
assumption that tourist entities and agents are part of this community, we can
assume that it is necessary for the territorial marketing regulator to promote the
involvement of this local community. This is even more justified by the ability
of these communities to influence tourists, especially in terms of building the
image of a destination. This communication is increasingly generated through
information and communication technologies (ICT), namely social networks. To
analyze the communication contribution of the tourist entities of the Trás-os-
Montes lands, an analysis was carried out on the online presence and its way of
communicating the region.
Description
Keywords
Local community Tourist entities Communication Destination Information and communication technologies (ICT)
Citation
Marinho, Madalena; Morais, Elisabete Paulo; Correia, Ricardo (2021). The online presence and communication of a destination by the tourist entities of the Terras de Trás-os-Montes. In International Conference on Tourism, Technology and Systems, ICOTTS 2020. p. 202- 211. ISBN 978-981334259-0
Publisher
Smart Innovation, Systems and Technologies