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The online presence and communication of a destination by the tourist entities of the Terras de Trás-os-Montes

dc.contributor.authorMarinho, Madalena
dc.contributor.authorMorais, Elisabete Paulo
dc.contributor.authorCorreia, Ricardo
dc.date.accessioned2021-03-30T09:08:15Z
dc.date.available2021-03-30T09:08:15Z
dc.date.issued2021
dc.description.abstractLocal communities are taking an increasingly major role in communicating a destination in terms of contact with tourists. Based on the assumption that tourist entities and agents are part of this community, we can assume that it is necessary for the territorial marketing regulator to promote the involvement of this local community. This is even more justified by the ability of these communities to influence tourists, especially in terms of building the image of a destination. This communication is increasingly generated through information and communication technologies (ICT), namely social networks. To analyze the communication contribution of the tourist entities of the Trás-os- Montes lands, an analysis was carried out on the online presence and its way of communicating the region.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMarinho, Madalena; Morais, Elisabete Paulo; Correia, Ricardo (2021). The online presence and communication of a destination by the tourist entities of the Terras de Trás-os-Montes. In International Conference on Tourism, Technology and Systems, ICOTTS 2020. p. 202- 211. ISBN 978-981334259-0pt_PT
dc.identifier.doi10.1007/978-981-33-4260-6pt_PT
dc.identifier.isbn978-981334259-0
dc.identifier.urihttp://hdl.handle.net/10198/23512
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSmart Innovation, Systems and Technologiespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/pt_PT
dc.subjectLocal communitypt_PT
dc.subjectTourist entitiespt_PT
dc.subjectCommunicationpt_PT
dc.subjectDestinationpt_PT
dc.subjectInformation and communication technologies (ICT)pt_PT
dc.titleThe online presence and communication of a destination by the tourist entities of the Terras de Trás-os-Montespt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.issue209pt_PT
person.familyNameMorais
person.familyNameCorreia
person.givenNameElisabete Paulo
person.givenNameRicardo
person.identifier2752542
person.identifier.ciencia-id541E-1263-2337
person.identifier.ciencia-id8C10-37EE-796D
person.identifier.orcid0000-0002-1923-2341
person.identifier.orcid0000-0002-0132-4002
person.identifier.ridW-1757-2017
person.identifier.scopus-author-id27568052000
person.identifier.scopus-author-id37085131800
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublicationc6069fe0-efad-4db2-ad02-5dc1407ac851
relation.isAuthorOfPublication99a2c38b-f63f-444f-809e-e3a9f73e732f
relation.isAuthorOfPublication.latestForDiscovery99a2c38b-f63f-444f-809e-e3a9f73e732f

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