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Business Tourism Development in the Fashion Industry

dc.contributor.authorMendes, Benedita
dc.contributor.authorLiberato, Dália
dc.contributor.authorAlén, Elisa
dc.contributor.authorLiberato, Pedro
dc.date.accessioned2025-02-03T11:41:31Z
dc.date.available2025-02-03T11:41:31Z
dc.date.issued2024
dc.description.abstractOne of the main objectives of a country’s fashion industry is to enable the consumer to identify the country as an indicator of how good the products are, because, from that perspective, they will prefer that country’s products and there may be the possibility of not paying more for a product that they believe to be of high quality. In this perspective, the fashion industry had great relevance for the national economy and therefore national marketing strategies should develop and promote a positive image of the country and of its products to increase the volume of exporting. Thus, in an increasingly competitive and demanding market, fashion business tourism has become essential for the fashion industry to be known by its potential consumers, associated with a high degree of quality, technological improvements as well as sustainable practices in its production. However, fashion business tourism is not properly valued by the tourism industry, so this research aims to deepen scientific knowledge about this segment. The general objective of this study is to understand the role of fashion business tourism in the northern region of Portugal, in general, and in the city of Vila Nova de Famalicão as the Portuguese capital of the textile industry. The research applied a qualitative methodology, with data collection through semi-structured interviews with representatives of textile factories and of textile associations. The results provide relevant data for the valorization of the sector and the region, through cooperation and regional promotion strategies, relevant to the desirable notoriety of the fashion industry promoting business tourism.pt_PT
dc.description.sponsorshipThe authors acknowledge the financial support of CiTUR, R&D unit funded by the FCT—Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education, under the scope of the project UID/BP/04470/2020.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMendes, Benedita; Liberato, Dália; Alén, Elisa; Liberato, Pedro (2024). Business Tourism Development in the Fashion Industry. In 10th International Conference of the International Association of Cultural and Digital Tourism, IACuDiT 2023. Cham: Springer Nature, p. 573-586. ISBN 978-3-031-54337-1pt_PT
dc.identifier.doi10.1007/978-3-031-54338-8_33pt_PT
dc.identifier.isbn978-3-031-54337-1
dc.identifier.isbn978-3-031-54338-8
dc.identifier.urihttp://hdl.handle.net/10198/31107
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringer Naturept_PT
dc.relationCentre for Tourism Research, Development and Innovation
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectBusiness tourismpt_PT
dc.subjectFashionpt_PT
dc.subjectFashion industrypt_PT
dc.subjectPortuguese fashionpt_PT
dc.subjectVila Nova de Famalicãopt_PT
dc.titleBusiness Tourism Development in the Fashion Industrypt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.awardTitleCentre for Tourism Research, Development and Innovation
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04470%2F2020/PT
oaire.citation.endPage586pt_PT
oaire.citation.startPage573pt_PT
oaire.citation.title10th International Conference of the International Association of Cultural and Digital Tourism, IACuDiT 202pt_PT
oaire.fundingStream6817 - DCRRNI ID
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isProjectOfPublication07b15ed3-0a9d-4adf-b373-536e70b62db6
relation.isProjectOfPublication.latestForDiscovery07b15ed3-0a9d-4adf-b373-536e70b62db6

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