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Advisor(s)
Abstract(s)
One of the main objectives of a country’s fashion industry is to enable
the consumer to identify the country as an indicator of how good the products are,
because, from that perspective, they will prefer that country’s products and there
may be the possibility of not paying more for a product that they believe to be
of high quality. In this perspective, the fashion industry had great relevance for
the national economy and therefore national marketing strategies should develop
and promote a positive image of the country and of its products to increase the
volume of exporting. Thus, in an increasingly competitive and demanding market,
fashion business tourism has become essential for the fashion industry to be known
by its potential consumers, associated with a high degree of quality, technological
improvements as well as sustainable practices in its production. However, fashion
business tourism is not properly valued by the tourism industry, so this research aims
to deepen scientific knowledge about this segment. The general objective of this study
is to understand the role of fashion business tourism in the northern region of Portugal,
in general, and in the city of Vila Nova de Famalicão as the Portuguese capital of the
textile industry. The research applied a qualitative methodology, with data collection
through semi-structured interviews with representatives of textile factories and of
textile associations. The results provide relevant data for the valorization of the sector and the region, through cooperation and regional promotion strategies, relevant to
the desirable notoriety of the fashion industry promoting business tourism.
Description
Keywords
Business tourism Fashion Fashion industry Portuguese fashion Vila Nova de Famalicão
Citation
Mendes, Benedita; Liberato, Dália; Alén, Elisa; Liberato, Pedro (2024). Business Tourism Development in the Fashion Industry. In 10th International Conference of the International Association of Cultural and Digital Tourism, IACuDiT 2023. Cham: Springer Nature, p. 573-586. ISBN 978-3-031-54337-1
Publisher
Springer Nature