Advisor(s)
Abstract(s)
Atualmente são várias as tunas que organizam e promovem eventos de cariz cultural e social nos vários palcos nacionais. Alguns desses eventos são conhecidos como encontros e outros como festivais de tunas, mas ambos promovem a música e a cultura e, alguns, as causas sociais. Neste resumo, optamos por abordar os festivais de tunas, de um modo em particular, os desafios associados à organização deste tipo de eventos. Para a concretização desta pesquisa, adotamos a metodologia de estudo de caso múltiplo que permitiu recolher dados em três tunas do distrito de Bragança, cada uma de sua tipologia (mista, masculina e feminina). A recolha de dados foi efetuada através da aplicação de entrevistas não estruturadas, com vista a identificarem-se os principais desafios associados à organização dos festivais que as três tunas promovem. Existem cinco dimensões que emergiram dos vários sentidos de resposta provenientes do processo de recolha de dados e que nos parecem ser interessantes: recursos humanos, financiamento, apoio institucional, gestão de tunas e marketing. Na primeira dimensão, destacam-se como desafios a organização das equipas de trabalho, o cumprimento de horários, a logística e a distribuição e o cumprimento de tarefas; Na segunda dimensão, identifica-se a angariação de apoio financeiro junto dos patrocinadores oficiais, parceiros, instituições, empresas e outras organizações vitais à criação dos festivais; Na terceira dimensão, destaca-se como principal desafio a relação com as instituições (Câmara Municipal, Instituições de Ensino Superior, Juntas de Freguesia, INATEL, IPDJ, entre outros), com o objetivo de garantir os vários tipos de apoio imprescindíveis à concretização deste tipo de eventos; Na quarta dimensão é importante ter-se em atenção a confirmação das tunas para os festivais, o cumprimento de horários, o check sound, transportes, alojamento, alimentação e outras atenções que podem emergir durante os eventos; Na quinta e última dimensão, importa referir que o marketing é a ferramenta mais poderosa que permite publicitar este tipo de eventos para que o público possa também participar nas várias atividades (serenata, Passa-Calle e atuação principal). Sem público, é difícil a concretização de festivais de tunas. Embora os resultados possam convergir, os mesmos não devem ser generalizados para outras tunas, nomeadamente aquelas que se situam em outros distritos do país como, por exemplo, Porto, Lisboa, Évora, Faro ou até mesmo ilhas. Cada distrito, ou melhor, cada região tem desafios próprios e únicos para as tunas como, por exemplo, a escassez de recursos financeiros, logísticos, humanos e outros, que podem comprometer e/ou condicionar este tipo de iniciativas, pelo que não seria rigoroso assumir que todas as tunas do país têm este tipo de desafios na concretização dos seus festivais.
Nowadays, many tunas organize and promote cultural and social events on various stages throughout the country. Some of these events are known as encounters and others as tunas festivals, but both promote music and culture and, some, social causes. In this summary, we have chosen to address tunas festivals, in particular the challenges associated with organizing this type of event. In order to carry out this research, we adopted the multiple case study methodology, which allowed us to collect data from three tunas in the Bragança district, each of their own type (mixed, male and female). Data was collected through unstructured interviews in order to identify the main challenges associated with organizing the festivals that the three tunas promote. Are five dimensions that emerged from the various responses that came out of the data collection process and that we think are interesting: human resources, funding, institutional support, management of tunas and marketing. In the first dimension, the challenges are the organization of work teams, adherence to schedules, logistics and the distribution and fulfillment of tasks; in the second dimension, we identify the raising of financial support from official sponsors, partners, institutions, companies and other organizations vital to the creation of the festivals; In the third dimension, the main challenge is the relationship with institutions (City Hall, Higher Education Institutions, Parish Councils, INATEL, IPDJ, among others), with the aim of guaranteeing the various types of support that are essential for holding this type of event; In the fourth dimension, it is important to pay attention to the confirmation of tunas for the festivals, compliance with schedules, check sound, transport, accommodation, food and other attentions that may arise during the events; In the fifth and final dimension, it should be noted that marketing is the most powerful tool for publicizing this type of event so that the public can also take part in the various activities (serenade, Passa-Calle and main performance). Without an audience, it's difficult to hold tunas festivals. Although the results may converge, they should not be generalized to other tunas, particularly those in other districts of the country, such as Porto, Lisbon, Évora, Faro or even the islands. Each district, or rather each region, has its own unique challenges for tunas, such as the lack of financial, logistical, human and other resources, which can compromise and/or condition this type of initiative, so it would not be accurate to assume that all tunas in the country have these types of challenges when it comes to holding their festivals.
Nowadays, many tunas organize and promote cultural and social events on various stages throughout the country. Some of these events are known as encounters and others as tunas festivals, but both promote music and culture and, some, social causes. In this summary, we have chosen to address tunas festivals, in particular the challenges associated with organizing this type of event. In order to carry out this research, we adopted the multiple case study methodology, which allowed us to collect data from three tunas in the Bragança district, each of their own type (mixed, male and female). Data was collected through unstructured interviews in order to identify the main challenges associated with organizing the festivals that the three tunas promote. Are five dimensions that emerged from the various responses that came out of the data collection process and that we think are interesting: human resources, funding, institutional support, management of tunas and marketing. In the first dimension, the challenges are the organization of work teams, adherence to schedules, logistics and the distribution and fulfillment of tasks; in the second dimension, we identify the raising of financial support from official sponsors, partners, institutions, companies and other organizations vital to the creation of the festivals; In the third dimension, the main challenge is the relationship with institutions (City Hall, Higher Education Institutions, Parish Councils, INATEL, IPDJ, among others), with the aim of guaranteeing the various types of support that are essential for holding this type of event; In the fourth dimension, it is important to pay attention to the confirmation of tunas for the festivals, compliance with schedules, check sound, transport, accommodation, food and other attentions that may arise during the events; In the fifth and final dimension, it should be noted that marketing is the most powerful tool for publicizing this type of event so that the public can also take part in the various activities (serenade, Passa-Calle and main performance). Without an audience, it's difficult to hold tunas festivals. Although the results may converge, they should not be generalized to other tunas, particularly those in other districts of the country, such as Porto, Lisbon, Évora, Faro or even the islands. Each district, or rather each region, has its own unique challenges for tunas, such as the lack of financial, logistical, human and other resources, which can compromise and/or condition this type of initiative, so it would not be accurate to assume that all tunas in the country have these types of challenges when it comes to holding their festivals.
Description
Keywords
Desafios Festivais de Tunas Organização de eventos Tunas Mistas
Pedagogical Context
Citation
Pereira, Daniela Rodrigues; Sacramento, Tânia Sofia Teixeira; Gonçalves, Bruno F. (2024). Desafios na organização dos festivais de tunas. In Pais, Clarisse; Gonçalves, Bruno F.; Gonçalves, Vitor (Eds.) IV Jornadas Internacionais de Tunas (JiT24): livro de resumos. Bragança
Publisher
Instituto Politécnico de Bragança