| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 703.05 KB | Adobe PDF |
Advisor(s)
Abstract(s)
Este estudo visa identificar o perfil do consumidor de produtos gourmet e descrever os seus hábitos de compra e de
consumo. Para isso, desenvolveu -se um estudo baseado numa amostra acidental composta por 300 indivíduos.
Os produtos gourmet consumidos eram de origem nacional, de Trás -os -Montes, certificados e da marca do produtor. Dos
110 inquiridos que consumiam produtos gourmet, a maioria fazia -o entre 1 e 4 vezes por semana. Os produtos gourmet
mais consumidos foram o azeite, os enchidos, o vinho e os queijos. As características mais valorizadas foram o sabor e o
aroma. A confiança no sabor e as características únicas foram identificadas como atributos diferenciadores dos produtos
gourmet. As compras eram feitas pela mulher ou pelo casal que selecionavam o local de compra e os produtos com base
no preço. Os consumidores procuravam produtos gourmet com embalagens práticas, publicitados na televisão e Internet
e promovidos com base na degustação. Foi possível concluir que o consumidor de produtos gourmet era mais sofisticado
que os demais. De facto, estavam dispostos a pagar até mais 50% por produtos gourmet o que é revelador do potencial
de crescimento do mercado gourmet.
This study aims to identify the consumer profile of gourmet products and describe their purchase and consumption habits. For this, a study was developed based on an accidental sample composed of 300 individuals. The gourmet products consumed were of national origin, Trás -os -Montes region, certified and producer’s brand. Of the 110 respondents who consumed gourmet products, most of them did it 1 to 4 times a week. The most consumed gourmet products were olive oil, sausages, wine and cheeses. The most valued characteristics were flavor and aroma. Flavor reliability and unique characteristics were identified as differentiating attributes of gourmet products. The purchase was made by the woman or the couple who selected the place of purchase and the products based on the price. Consumers were looking for gourmet products with practical packaging, advertised on television and the Internet and promoted using tasting. It was possible to conclude that the consumer of gourmet products was more sophisticated than the others. In fact, they
This study aims to identify the consumer profile of gourmet products and describe their purchase and consumption habits. For this, a study was developed based on an accidental sample composed of 300 individuals. The gourmet products consumed were of national origin, Trás -os -Montes region, certified and producer’s brand. Of the 110 respondents who consumed gourmet products, most of them did it 1 to 4 times a week. The most consumed gourmet products were olive oil, sausages, wine and cheeses. The most valued characteristics were flavor and aroma. Flavor reliability and unique characteristics were identified as differentiating attributes of gourmet products. The purchase was made by the woman or the couple who selected the place of purchase and the products based on the price. Consumers were looking for gourmet products with practical packaging, advertised on television and the Internet and promoted using tasting. It was possible to conclude that the consumer of gourmet products was more sophisticated than the others. In fact, they
Description
Keywords
Produtos gourmet Consumidor Bragança Portugal
Citation
Fernandes, António; Ribeiro, Maria Isabel; Cabo, Paula; Matos, Alda (2017). Perfil do consumidor e hábitos de compra e consumo de produtos gourmet em Bragança, Portugal. Revista de Ciências Agrárias. ISSN 0871-018X. 40(Esp.), p. 298-308