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Advisor(s)
Abstract(s)
Para identificar os temas mais frequentemente
desenvolvidos na área do Big Data e Marketing Digital
desenvolveu-se uma análise quantitativa em dezembro de 2020.
Esta análise foi focada numa primeira fase em 750 publicações e
posteriormente em 67 publicações sobre Big Data e Marketing
Digital da base de dados Scopus. Uma análise bibliométrica foi
desenvolvida usando o software VOSviewer e a técnica de coocorrência
de termos e de co-autoria de autores. Foram
encontrados clusters para cada uma das situações analisadas.
To identify the most frequently developed topics in the area of Big Data and Digital Marketing, a quantitative analysis was developed in December 2020. This analysis was focused on 750 publications and later on 67 publications on Big Data and Digital Marketing from the Scopus database. A bibliometric analysis was developed using the VOSviewer software and the technique of term co-occurrence and author coauthorship. Clusters were found for each of the analyzed situations.
To identify the most frequently developed topics in the area of Big Data and Digital Marketing, a quantitative analysis was developed in December 2020. This analysis was focused on 750 publications and later on 67 publications on Big Data and Digital Marketing from the Scopus database. A bibliometric analysis was developed using the VOSviewer software and the technique of term co-occurrence and author coauthorship. Clusters were found for each of the analyzed situations.
Description
Keywords
Big data Digital marketing VOSviewer Scopus
Citation
Morais, Elisabete Paulo; Cunha, Carlos R.; Sousa, João Paulo Pereira de Sousa (2021). Marketing digital e big data: uma análise bibliométrica da produção científica na base de dados scopus. In 16th Iberian Conference on Information Systems and Technologies (CISTI). Chaves. p. 1-5. ISBN 978-989-54659-1-0